The Foureva Podcast
Welcome to The Foureva Podcast, where we break barriers and redefine success!
Join host Jamar Jones, a dynamic entrepreneur, national speaker, and author of "Change Your Circle, Change Your Life," as he takes you on an extraordinary journey of inspiration and motivation.
In each episode, we bring you an impressive lineup of star-studded guests, each with a unique voice and a wealth of insights to share. From industry leaders to renowned experts, we uncover their secrets to success in personal, business, and marketing domains. Prepare to be captivated by their stories, strategies, and experiences that will empower you to reach new heights.
Whether you're an aspiring entrepreneur, a marketing professional, or simply seeking fresh perspectives on life and business, The Foureva Podcast is your ultimate destination. Discover the transformative power of changing your circle and unlocking your full potential. With each episode, we delve into the minds of the most influential voices in the industry, providing you with the tools and inspiration you need to overcome obstacles and achieve greatness.
Don't miss out on this dynamic podcast that will fuel your ambition, challenge your limits, and propel you toward success. Tune in to The Foureva Podcast and join a community of driven individuals who are ready to make an impact. Get ready to be inspired, motivated, and 'foureva' transformed!
The Foureva Podcast
S2 E50 Make Every Podcast Want You ft. Kimberly Spencer
What if you could transform your business and personal life by embracing polarizing perspectives and meditation? Join us for a conversation with Kimberly Spencer, a dynamic entrepreneur, TEDx speaker, and Amazon bestselling author. Kimberly shares her incredible journey of scaling her business through guest podcasting and how daily practices like Transcendental Meditation have helped her manage stress and maintain high productivity. Her powerful routine of meditation, even during challenging times, offers a practical blueprint for enhancing well-being and achieving high performance.
Kimberly's story goes beyond business growth, delving into the personal realm of healing generational trauma. We explore the courage it takes to address deep-seated issues and the importance of doing so before publicly sharing sensitive stories. Kimberly offers invaluable advice on navigating the emotional and legal boundaries of personal storytelling. Learn how reframing your experiences and overcoming fear-based thinking can lead to empowerment, a stronger personal brand, and more authentic connections with your audience.
This episode also provides a strategic guide on leveraging targeted podcasting for business growth. Discover how aligning your values with top-tier and niche podcasts can significantly boost your followers and sales. Kimberly shares tips on finding and leveraging podcast resources, maintaining relationships post-interview, and the unique advantages of podcasting over traditional media. Plus, get a glimpse into Milwaukee's vibrant creative scene and its unique blend of interests from anime to gaming. Don't miss Kimberly's expert advice on making every podcast want you, as highlighted in her book, "Make Every Podcast Want You."
I will say as a high performance coach for the past nine years for CEOs, like one of the biggest things I tell people who are starting to go on podcasts is to come on with a polarizing perspective and it has gotten me clients and revenue from when I go on like a player hustle hard podcast and I'm like take a midday nap and they're like wait what we don't do. That Because productivity is intimately tied with courage and sometimes when you're in that like that hustle high, achieving space, the, the thing that you fear is actually rest.
Speaker 2:And when you can make friends with that fear and do the courageous thing, you'll actually see your productivity increase it's your boy, it's your host, jamar jones, and we have an incredible episode that I want to share with you. It's been a wild. It's been a while week. It's been a while week A lot of speaking engagements. I had three speaking engagements just this week Spoke at the Barrett Center, and then I spoke at the Harley Davidson Museum. And then I spoke at an event called Think and Believe Live with Nick Dillon, elzy and Tim, and it was absolutely incredible. Tim McMurtry, and it was absolutely incredible.
Speaker 2:So we're going to get into some just absolutely powerful conversation with this next guest. So I had the pleasure of talking with Kimberly Spencer, of talking with Kimberly Spencer. Now, she is a ball of fire. On this episode, you are going to be able to learn so, so much about the world of podcasting, how to actually be a guest on other podcasts and bigger and bigger podcasts, but you're also going to learn about how to build your personal brand and really ignite that fire that's inside of you and that's what is so amazing. So Kimberly is a 16 plus year entrepreneur and she's actually an Amazon number one bestseller, tedx speaker, and she's been featured in so many different places. Like her resume is absolutely, absolutely incredible. She's helped so many different people be able to actually win deals through guest podcasting, and a lot of people don't know how to do this, and that's why this episode is so important, because we actually dive into how to actually win business through guest podcasting, and she has been featured on Forbes.
Speaker 3:Netflix, which we do talk about, cnbc.
Speaker 2:Oxygen, thrive, global, and the list goes on and on. I mean, she's just an incredible person and she also has her brand new book, make Every Podcast Want you and we get to dive deep into that of how to actually make that happen, and that's why I'm so honored and blessed to be able to interview such an incredible human being that you're going to learn so many, so many tactical things to apply to your business and to your personal brand to get you to the next level. So enjoy this episode. Please like, comment and subscribe to the Forever Podcast and please, please, take action in everything that you do. Hope you enjoy it. What's going on, kim? Welcome to the forever podcast. I'm so happy to have you on. How are you doing today?
Speaker 1:I'm doing extraordinary. I've had just some amazing conversations already today, and right before this I got to have an epic meditation which was awesome.
Speaker 2:Okay, talk to me a little bit. So do you meditate every day? Is this the secret sauce to growing your personal brand and getting your name out there?
Speaker 1:The secret magic In 2019, I had my very dear friend, tirzah Shirai and mentor on my podcast, crown Yourself, and she talked about and when she came on my podcast and talked about how she scaled her business blank bar from zero to 30 million and I said, whatever you did, tell me.
Speaker 1:And so she said one of the things was she practices transcendental meditation and at that time was a really challenging time in my life. We had just moved in with my mom to support her as we had rescued my dad from the psych ward and put him into rehab and I had a two-year-old and a fast-growing coaching business at the time and I was exhausted fast growing coaching business at the time and I was exhausted and I found Transcendental Meditation and it gave me this just release that my nervous system needed and I do it every day. They say you're supposed to do it twice a day. Every day I do it once a day and I find that it gives me that middle of the day boost for the second half of the day of a full day full of energy, and it just is a beautiful reset for that post lunch time.
Speaker 2:Wow, I need to. I need to do a little bit of that, I think, myself. I know I don't have the time to do it and I and I need to. I need to. How long do you do it for? Like the meditation?
Speaker 1:It's 20 minutes. When I first back in 2019, because my nervous system was so fried because of just the level of intensity of that season of life I would find myself doing a 20 minute meditation. It would turn into like an hour because I would fall asleep, but I would actually get rest because prior to that I wasn't actually sleeping well. Once that my nervous system evened out, I can now do a simple 20 minute and then you have about two minutes to come out of it, like to just kind of let yourself relief come out of that Zen state, especially when you're practicing your mantra, and it's the most heavily scientifically studied form of meditation. I just practice it lying down next to my son while he's napping. I just do it next to him and it allows me to just have that connection time to reconnect in and then go back and crush it throughout the rest of the day.
Speaker 2:We could have a whole podcast just on that. Yeah, podcast just on that. Cause I feel like that's um, that's uh, like there's so many things that I, like, I personally need to do from that standpoint. Um, I know society doesn't take breaks, especially in the U S um, probably enough, Um. And then there's just that thing we always lean over to prescription drugs, but like there's so much opportunity just by the mind, you know like what, what that can do for the body, so that that's like a whole nother topic.
Speaker 1:Yeah, it's. I mean I will say as a high performance coach for the past nine years for CEOs, like one of the biggest things I tell people who are starting to go on podcasts is to come on with a polarizing perspective and it has gotten me clients and revenue from when I go on like a player, hustle hard podcasts and I'm like take a midday nap and they're like wait what we don't do that Because productivity is intimately tied with courage and sometimes when you're in that like that hustle high, achieving space, the thing that you fear is actually rest. And when you can make friends with that fear and do the courageous thing, you'll actually see your productivity increase.
Speaker 2:Wow, Little little hack for everybody out there. Like, sometimes the doing is not doing, Just getting center. So I want to ask you a question and we'll get into all things podcast booking and getting appearances. But on the topic of appearances, you have been featured on a lot of TV and media sources Forbes, TEDx, Netflix, CNBC, just to name a few. How do you do it? What's one couple nuggets that you can give us that you've been able to land those kind of media placements?
Speaker 1:Oprah has one of my favorite quotes and she says, in life, you have the courage to ask for and ultimately it just comes down to asking for it. And she says, in life, you have the courage to ask for and ultimately it just comes down to asking for it. And yes, there's some creative tactics and strategies that can be involved, but ultimately you have to ask for it. A lot of our press has come from the free resource. I think they recently rebranded or aligned with a different group, but from Harrow, aligned with a different group, but from Harrow, a helper reporter out.
Speaker 2:I've heard of that before Yep.
Speaker 1:Netflix came from just asking and it was a docu-series that wanted to document an interesting relationship. They found my husband and my story of being 19 years apart, me being pregnant, me also being a business owner and the primary breadwinner like is a very interesting story and as well as my husband's background as a voice actor and that dynamic. So that's how we landed on Netflix and as well as you know, my feature film from over a decade ago that I co-wrote, bro, that got on Netflix as well and on ESPN and whatnot. But really it comes from just asking and Forbes came from asking and putting an offer out, putting an article out, and saying here's my opinion. Is this something that would align with your audience? Yes, it was Okay great.
Speaker 2:Yeah, so just ask. It's so funny you say that because a lot of people also ask me like, hey, how'd you get speaking engagements or how did you get to collaborate with this influencer or this person? And a lot of times it's just you know it is a right place, right time sometimes, sometimes, but it's also just asking you know people and I, and how I got into all those rooms is like it's by asking but also providing value at the same time, and I think that's what you just touched on. It's not as you just asked and said hey, can I be, can I be? You had some like extreme value that was perfectly aligned for what they needed at the time and it was just a perfect match. And asking but also having the value at the same time is really that magic.
Speaker 1:Yeah, joe Polish wrote a book called what's in it. For them that is like the best marketing book on the planet and you really have to think of, like, what's the benefit and the value that you can add to somebody else. So sometimes for reporters it is just offering hey, I, you know, I saw that you're looking for somebody with this type. Like I can add that value. I have this history For Forbes it was. You know. I saw that you're looking for somebody with this type. Like I can add that value. I have this history For Forbes it was. You know I have this opinion and this perspective.
Speaker 1:My article was called are you in an it's complicated relationship with your business? Because I tie a lot of things in business podcasting, money, whole life into everything, that we were in a relationship with everything and they thought that was a really interesting perspective and it's about looking at how can you provide value. And I see that now with more more than ever, like with us pitching clients in our communication queens agency, because we have to look at every podcast, especially when we're getting our clients booked on like the number two podcast, entrepreneur podcasts in the world, like how can we and who can be the client that really adds the most value to that show, that is aligned, is in alignment with what that audience, what that podcaster and what that audience is wanting to get, like to grow their podcast into being um, and and looking at it from that perspective. So it's, I get a bajillion podcast requests a day and I'm sure, sure that you do too of like, hey, I think it'd be a great, you know, guest for your podcast and it's like okay, I love the boldness and research.
Speaker 1:But when people think that that's a lot of like oh, that's so much work, like, I counter that with well, you can go into the free things and do all the free things and submit 50 times and maybe you get some like low hanging fruit and some opportunities with some you know, unranked podcasts. Or you make a very strategic targeted with some unranked podcasts. Or you make a very strategic targeted email pitch to a global top podcaster where you've listened, you demonstrated that you listened, that you can add value in offering your review, that you can show how your story correlates into what they're already producing and how you can offer a unique and different angle and perspective. And then you get one email that lands you on a global top podcast that you get a hundred thousand downloads versus like maybe 30, 20, 40 here and there if you get the smaller shows.
Speaker 1:So it's really just that next level of intentionality and looking at how can you provide value. It goes a long way.
Speaker 2:Yeah, the research is so critical because I know a lot of people just want to do the shotgun approach and then you know and just like, see what happens, see what hits, what connects and you're talking about more of a strategic approach and having intentionality and also the research and really shooting your shot.
Speaker 2:You know at something, because here's the thing like what if one of them lands? You know like, instead of taking the shotgun where it's like anything and everything, it's like you can be a lot more targeted. I want to ask you a question on, because a lot of people struggle with sharing their story, especially on podcasts, but also for speaking and generally just for personal branding. You know you are so open with your story. You know from a really rough childhood to a divorce, I mean to you know health issues and things like that you've conquered, to health issues and things like that you've conquered. How are you so open with your background of where you came from and just letting everybody know your business? Because this is a big struggle for a lot of people. They struggle with the confidence to open up the closet, to let everybody.
Speaker 1:In First and foremost, it's 20 years of deep introspection and healing work on all of those pieces and aspects of me that needed integration. So that's the one of healing my relationship with my father, because I grew up with my dad was he was my greatest influence in a positive way and he was also my worst influence, and so it was very hard growing up with that dichotomy, Um, and being able to see, though the, the value and service of that. I remember in 2018, my um, my, my dad. I took him to a high performance, you know, personal development conference and he was like he, like I wanted to open his eyes to like what I'd been doing in the past few years with my coaching business, and it opened his eyes and he had like this profound, like spiritual moment and he shared. He said, Kim, I want you to share our story. And I was like dad, there's parts of our story that I don't feel comfortable sharing while you're alive, Simply because I know about people's perceptions and they don't see someone who sexually abused a child in a favorable light, and, even though I can look upon that moment and see the healing, I see that generational trauma. He had that abuse, he had those experiences and he wanted he. He didn't feel he had the courage to share it himself, but he wanted me to and I said I will do that after you pass and he passed in 2021, and so I started opening up and sharing those parts. But I think it's also being considerate of, like you know, understanding the level of healing that has to come through and being considerate of all the parties, because not always, sometimes other parties are still involved with your story. And, like I don't speak a lot about my ex-husband simply because he's still alive, he's still around and he's not in my life and I'm very happy about that, but I don't want to bemoan his character, even though it was a very challenging relationship.
Speaker 1:But also, I was young, I was 22. I was stupid and the thing is, in looking at every experience, I can see the value. I'm that weird person. I'm an unsinkable optimist. I can find the silver lining in literally anything Like the story with my father. It allowed me to literally save a life because I was able to share it.
Speaker 1:In a group I saw somebody who I said I just feel like they need to be in our group. It just so happened to be a group with several people who had survived sexual abuse, and this person came out for the first time in their life with a story of their rape, and they were like I didn't realize until years later that that was the night that they were planning their suicide. And I remember that moment, though, very powerfully, because after he had that breakthrough and we were, I was able to kind of coach him through that. I called my dad and I said dad, I think we we saved a life and I do believe that there is more to this life than just us being on this planet, and so I do believe in a higher power and I see everything as as happening for me, not to me, but not everybody is of that perspective. So a couple of things.
Speaker 1:And you know, I always tell anyone who's if it's unhealed trauma, don't share it on a podcast. It's not a space for you for it. Like go to the, go to therapy, do some breath work. Like, do what you need to do to heal it, A in your mind, but also in your body and in your spirit. And then B, you know, look at, are the people in your life still aligned, still like involved with your life, or still living? Are those people that you know. You just look at any repercussions.
Speaker 1:Sometimes people over-dramatize these. So be aware when your fear-based ego mind wants to like over-dramatize these, so be aware when your fear-based ego mind wants to over-dramatize and talk about scare you into not sharing your story. That's not necessarily true. I had that fear for years with my former business partner and that's just ridiculous. And just being able to say no, I had a successful exit. Yes, the buyout process was challenging and, at the time, traumatizing, but because I was new and I'd never dealt with lawyers before and I had never had legal threats or anything like that, but I don't, you know, I had been wary of sharing that part of my story because I was like, oh, I don't want people to perceive me as a failure, because I perceived me as a failure. Once I realized this, I was like no, a successful exit, like that's a good thing, it's a good thing to have a buyout from a business.
Speaker 1:So, I said, okay, that's a reframe and so don't let your fear-based mind scare you out of sharing your story. Have a realistic look at like is that really true or is that just your fear? And then, if there's something that like legally, like any sort of domestic violence or like a marriage or a divorce or a business buyout or something like that, or a separation of some sorts where there are legal terms, be aware that you are aware of your legal terms, of what you can say. Typically there's clauses in contracts where you can't misalign someone's character. So the way you do this is you take absolute, full, 100% ownership of your story, your thoughts, your feelings and your experience as a person, not pointing the finger of blame.
Speaker 2:Right, right, yeah, it's. It's so hard though it's, you know it's. It's like you said, it's a process to get through all of that and everybody's got their own story, their own closet, their own skeletons, you know, and I always find that it's tough for people to open up about those things, especially just in the professional environment environment, and so that's kind of the next thing I want to ask you about. Is that so, if I'm an executive of a company and I want to get my message out there and get on more podcasts, let's paint a little clearer scenario. Let's go somebody in tech. Let's say they're a CIO or CTO and they're trying to get more visibility. Get on podcasts, maybe get some speaking engagements through there if they can, but let's focus on podcasts. What are the steps that they need to do to be able to get on podcasts but also get on larger platforms as they, as they get their message and story out?
Speaker 1:So I love this question and I also am curious if the question behind it was like if how much is too much of sharing the personal story that, like especially for executives, could you got it Perception.
Speaker 1:So this is one where it's really important to understand, like what are the? What is the story archetype? Right? What is the archetype of your ideal client and the people coming into your world? And there's only seven.
Speaker 1:Like having been a former screenwriter, there's only seven story archetypes, period, and the most prominent ones that I see in any form of story are the overcoming the monster, the rags to riches and the quest. And so these are stories and there's a subconscious principle. One of our prime directives of our unconscious mind is that we seek patterns, and so if you have a story that diverts from one of these archetypal patterns that we, as humans, unconsciously recognize, that's when we start to like, zone out. Or if your story gets too data, if it gets less story and more like data driven of like look at my results, look at how great it is. You want to be aware of like, making sure that you stay connected to the story, but you don't have to share like terrible traumas. You can share about the rags to riches, the moments that you were living out of your car to start your tech startup to then grow it into a multi-billion dollar industry. You can share about overcoming the monster of grief or loss, or losing a family member, or the monster of addiction, even and like if that's something that you're open in your story about, or maybe even a work addiction too, but finding that monster that you overcame. And then there's the quest, the journey of like, finding a solution, and this one I see with a lot of tech startups. One of our clients has a great quest story that's very much about how he went on the solution to find. He went on the quest to find the solution for his kids who were struggling with his homework, ended up building a hundred million dollar company. Isn't that crazy how that happens, right? And so this quest of being able to like, you're seeking a solution, you're finding and you're doing the research, you're doing something for a purpose of serving someone in your family or a movement or a cause.
Speaker 1:And when you look at those three, now there are others. There's comedy, there's tragedy I don't recommend tragedy, that's mostly true crime podcasts. And then there's the gosh. I'm blanking at the other one. Oh, there's the Rebirth podcast. I see that one on a lot of spiritual podcasts as well. The Rebirth of the Transformation, similar to the Quest, kind of like Odysseus.
Speaker 1:But looking at, which archetype does your story typically fit into, or which one does. Also, your ideal customer avatar most identify with? For most entrepreneur podcasts it's rags to riches. Yeah, we're overcoming some sort of monster of racial disparity, a gender disparity, some sort of monster that's. That's out there, um, and being able to overcome that, or the quest, and, if you can so, first seeing what archetype you, your story, fits into, and then looking at what are those moments along the way that really define the courage Because I see most CEOs get tripped up with telling their story is they start sharing about the results but they don't share about the journey to the results, because you want your audience to see you as the guide, not as the main character.
Speaker 1:Everybody, unconsciously, will always be putting themselves in the main character seat of your story. So, being able to see how do you position yourself as the guide, as the one who comes back from the quest and brings all the riches of knowledge that you've gleaned from your journey, and then, from that, look at what are those moments of courage, because, dr David Hawkins, who's other ones below shame, fear, guilt, grief, and there's other ones above, of joy, love, enlightenment, um, but typically I've found that when there are stories shared with courage. Those are the moments that actually move your audience into action. Sharing moments of pride that's where people get tripped up on sharing just the results and the highlight reel versus actually getting real. Because it does take courage to show up vulnerably.
Speaker 1:It does take courage to share. Even as a successful CEO running a hundred million dollar company or a million dollar company even, yeah, you started out with like in the red, with no cashflow. I was just having a conversation with a CEO who was like yep, poured a million dollars of my kids' inheritance into building this business and I was like, yes, there's a risk, there's a fear, and there's sometimes that fear of it being exposed, of like any sort of shame. So first clean up the shame in a therapy session and then be able to go out and share vulnerably those moments where you took the risk, you maybe had the failure or you had the reward, and then eventually lead them to that point in the story where there is that success, there is that reward, because that's where your audience and emotionally, is involved with the journey and courage creates action. So the emotion of courage it automatically is an emotion of momentum and money loves momentum.
Speaker 2:Wow, I mean so many gems just dropped right there, cause it's funny, cause I know people listening. You know maybe like, well, but how do you get on podcasts? That is how you get on podcasts that your story has to be so clear, has to be so defined, and you have to figure this out for yourself. You have to look inward before you go outward. And it's just, it's so important to do these things because when you're pitching your story to somebody else or somebody else's platform, it's got to make sense, it has to make sense. It's got to make sense, it has to make sense.
Speaker 2:So everybody listening, watching, like that's why a lot of people go so deep into the message and your story, the hero arc, you know I love how you focused on the courage part of it. That's super interesting to me, because what actually moves forward with action, you know, for an audience, and that courage and I kind of think about maybe people that I follow or people that I, you know, have as mentors, or people that I watch online yeah, it's that courage that they took to get past whatever that demon or monster was to to move forward. And it's less about themselves, but you can almost see yourself in them, which then moves you forward, which is which is super cool. And so what, when you're doing this with your story, let's talk about, give us an example of, either for yourself or for one of your clients, what's the largest crazy podcast story that you can give us, just like so let's say, people do this.
Speaker 2:Let's say they get their message out there. They're, they're, they're, they're hopping, they're, they're taking the ladder up on on podcasts and they want those guest appearances. What, how crazy can it get? What? What are the results look like? You know from.
Speaker 1:Yeah, it depends on the result you want. Like you go on a top 0.01% global top 100 podcast that gets you know anywhere between 500,000 to a million downloads a month and you go on that, suddenly you see your followers triple your sales increase. So I mean there's magic in those. Now those ones can be a little harder. Like one of our clients he has a following of 400,000 people, like he already is very established. He's already been on Impact Theory by the time he came to us. So it's a lot easier to get him on those larger podcasts versus someone who is maybe less visible but has had a lot of profitability and success, because not always do social media numbers equate success in your business Exactly. So, being able to get those people visible and get them on bigger podcasts, you don't have to be on. You know the 0.01% global top 100 podcasts actually have profitability. In fact I've actually seen I've generated over a quarter of a million dollars for my coaching business from just guest podcasting alone, and that was before I even was on a global top 100 podcast. Because what happens is you want to make sure the values align. So like, for example, one client and this came from one sale, from one listener of one podcast that I was on and I see exactly how it aligned because it was my husband's podcast, and so I always joke that my husband, as far as coaching clients go, he's a Gen Xer. Most of my clients are Gen Xers, established business people. He's had his season of business in life. He was in this new transition of figuring out what he's passionate about and starting to try new things, and so I was on his podcast sharing about motherhood and coaching and just my own journey, coaching and just my own journey. And one of his friends from years ago came on like, applied for my high performance consult for coaching and was running a successful multimillion dollar construction company. And it was like values, so very similar values to my husband values freedom, integrity, honor and really wanted to create a life of freedom for herself and her children. And she resonated with my message as being a mother and wanting to create generational wealth for my family.
Speaker 1:And that like values, like demographics, so it comes down to understanding who your demographics are. So if you see the podcaster, typically the podcaster is going to be the best reflection of who their audience is, and so when you go on a podcast, even if it's a smaller podcast. But there is a successful business owner who has been thriving doing multi-million dollar business and he just wants to start a podcast that can be a great example of who their audience is, because like attracts like and so when you look at who you're pitching, be strategic and who is your ideal customer, and then part of our strategy is looking at yes, go on podcasts that build your authority. Yeah, aim for some of those global top 100. But actually we found more profitability to come from the podcasts that are a mirror for your avatar and also a mirror for your angle, because your angle is where your story is.
Speaker 1:Your angle are those unique aspects of you that are different and have those pieces so like. I've gotten clients by going on to podcasts about bulimia to share about my bulimia journey from two decades ago. But those specific angles are unique to my own story. And so look at each piece of your story. And so let's say you're a mompreneur running a six-figure business as a health coach and your avatar is postpartum women and you struggled with postpartum anxiety. So you could go on postpartum anxiety podcast, going on postpartum podcast. Go on six-figure, seven-figure mompreneur podcast. Go on mom podcast, mompreneur podcast, and you get a lot more versatility than just focusing on I'm a health coach going on health coaching podcast. Right, the authority podcasts. They will establish your authority in the industry, but the avatar podcasts and the angle podcasts are actually the biggest piece that we see attract more people into your world as customers.
Speaker 2:Yeah, it makes total sense because you're essentially, then you're still going back to that story. You're finding, like the stems off of the story of like, okay, here are all the things that either you had to overcome or the the areas of impact within your story, and then you're saying that each one of those areas could be a podcast that you can go on and share that particular message. But also, when you do that you're you're really relating to a certain audience and even if it's smaller, it's more targeted and it's it's. It's because a lot of people will be like I got to work or be on the biggest influencers podcast, but there's such thing as a micro influencer that might have 10,000 followers. You know that they're connected to, but they're like locked in with them and it's actually a lot more valuable to go, you know, with that person versus the million followers. That's all from all over the place and it's from Tanninesia and I don't know. Like all these random spots Wait, what's on one of my brothers? Oh, toguchi Galpa is another random spot. It's like never been heard of that place. It is not like targeted enough, but it still has so much value. You actually can get real leads and clients from it and good visibility.
Speaker 2:So I love that, I absolutely love that that approach. What so? How do how does somebody actually find podcasts, so like to, to go on? So let's say, you know, I want to, you know to figure out what you know, that target, that niche is there, is there resources, is there sites that you need to go to? Like I guess help help the people out a little bit of like, where do they actually go to to find these? Cause it's it's kind of it's kind of like all over the place. I mean, you might go to Spotify, you might go to Google podcasts, um, apple podcasts and like it's just searching. So is there like resources or tools that people can use?
Speaker 1:Yeah, yeah, we've condensed all the resources into our book. Make Every Podcast Want you and if you want the resources, go to makeeverypodcastwantyoucom forward. Slash resources. You can go. You first can first start by asking your network, because your network will have podcasts that they either listen to or connected with or have been on, and especially as a professional business owner. So start asking your network. Just post like. I literally give you a script in the book of like. Here's a post, use this, yeah, yeah yeah just just ask.
Speaker 1:Then there's tons of facebook groups. We have our profit from guest podcasting. Facebook group um on facebook, which you can go to. There's other find a guest, be a guest facebook groups those you can typically get. There's other find a guest, be a guest Facebook groups those you can typically get active podcasts, but not necessarily are those always ranked podcasts.
Speaker 1:If you're going for the higher ranking podcasts, you can use tools like Listen Notes or Chartable to start looking at are these podcasts actually ranking in their industry? Listen Notes will tell you if it's a global top percentage podcast, like our podcast, Crown Yourself, that's a top 2%. Our second podcast, Communication Queens, it's a top 10% global ranked podcast. So it'll give you the longevity numbers. You'll also see with Chartable like, are they actually ranking in any country? And this will also give you a good vetting process. Like, because 90% of podcasts are not going to be worth your time. As a busy business owner, you want to make sure that you're heavily targeting the ones that are active. So we have a basic rule that we follow at least five reviews, at least 30 episodes and at least producing every 90 days. That's the basic rule and that alone puts them in the top 10% of podcasters.
Speaker 2:Isn't that a crazy stat. Top 10% of podcasts, bare minimum, right, oh my God. So what is your hot take on traditional media Because you've been featured on a lot of big media platforms versus podcasts, do you lean towards one than the other? What's your hot take on that?
Speaker 1:I think it's part of your whole overarching marketing strategy, like cause, definitely being able to say that I've been in Forbes and Netflix, it adds street cred to my name and it adds credibility. They're definitely noticeable names. I haven't seen profitability or revenue from those directly, or could I. I can't really track those, but I can definitely say that I have tracked and my clients track and we see from our clients as well, because we have a post-podcast interview review of did they generate any sort of business or referrals or partnerships? Our clients are getting constantly referrals, clients speaking gigs, even before the podcast distributes.
Speaker 1:Because of the way that we approach podcasting and it starts with the relationship and so treating podcasts like this big like should give me the visibility. Hey, I think I should be on your podcast asking versus, like what we said in the beginning, adding that value, and then, just like in any quality relationship, you want to treat it like. I like to think of a podcast interview like a first date. You can treat it like a one night stand sort of thing, but you're missing out on the holistic aspect of the beauty of the relationship that can come from the development of further business interests beyond the scope of the interview. The interview is a basic introduction. So when you start approaching podcasts like that, it changes the game for your referral potential that you can get from a podcast interview.
Speaker 2:Yeah, it's all about the mindset, you know, and the approach for it, Because a lot of people do treat it as one night stands. You know, they go on there, they leave and they don't even like repost that. They were even like featured in it. It's just so funny they won't mention it like at all, Like it's just they went over your house for one night.
Speaker 1:quick, they're out.
Speaker 2:They don't even get no call, no, nothing. It's like man, really. It's like that, yeah, Like that, Like wow. It's just baffling because, especially for busy people like they spend their time and energy on that podcast, Sometimes some people just be going forever for like an hour and a half, you know, just kicking it and then like they don't do anything with it, Don't repurpose the content, they don't you know further the relationship. Uh, it's, it's crazy, it's absolutely crazy. So I think I mean everything that you're saying is absolutely like it's. It's so on point, I'm learning a ton, I'm just sitting here. So, with with your book that's coming out, with Make Every Podcast, Want you? What is your ultimate goal with the book Like you know, let's say you know somebody grabs it, what, what do you want them to do with it, and what's your goal with releasing that book?
Speaker 1:So I want you to have all the tools that you need to really share an epic story and to be able to land and share and spread your own message. Because one of my clients, one of my coaching clients years ago very successful in her field, she was pivoting over into starting her coaching business. She had previously been in the medical industry and she was like Kim, why, why start a business? You already have one. We do kind of the same thing. You're already good at what you do. Why can't I just refer a business? And while I'll always take a referral, I won't take one out of defeatism. And I told her I said because there will be people that will resonate with my message and there will be people that will resonate with yours. There will be people maybe in the medical industry who will see my background as being a college dropout who's had 17 years of entrepreneurship training in the School of Hard Knocks, but I don't have a college degree and they won't value that. They won't think it's educated or something that's for them to decide. But you have 30 years of medical training and a master's in nursing. You have that power to be able to share your story in your way and connect with your people that I cannot connect with. So, even though we may have the same message and even though we may be able to help people get to the same goal of aligning and achieving greater performance and having greater purpose in our coaching businesses, you're going to get them. You're going to attract the people that you attract from your background and your story, that I can't attract because they may see me as being too young or too whatever. So that's why it's so important, because you become your environment, and I think podcasts are a great way to expand your circle of the five people of influence, especially because you have them right in your head constantly, and so that allows you to open.
Speaker 1:Anyone in any place in the world who has access to the internet, who can listen to a podcast, can expand their horizons of what's possible for them by just listening to a podcast and somebody else's story on a podcast where they go oh my gosh, that story is so similar to mine and she overcame that monster.
Speaker 1:I can too, and he did that with his life. I can, too, and that's the biggest thing that we can do is rising each other up, and so, if I can share the tools, strategies to get you on the podcast that we do for our high-end agency clients and serve you with that. So you go forth and conquer. Then go forth and conquer and get the book and learn how to share your story in a way that really lands and resonates, so that you get on the big podcasts and or even the smaller micro influencer podcasts where you're able to get those diehard fans. Like you said on my, jim are the first 1,000 fans who really love and live for your message because they resonate with something deep within themselves. And that's how we start to uplift humanity is by changing the collective story.
Speaker 2:Beautifully said. Was that rehearsed? I was like that was beautiful. I mean it's because I often tell people, even with honestly, with anything you know, but definitely with even with speaking, like people are like, well, what do I have to contribute? I'm sure there's plenty other speakers out there. Same thing with a podcast, same thing with starting a business. I mean it's, it's you. Can you have a certain aura and energy about you, certain way on how you articulate your message, your story, and even from physical, you know, mental, like every aspect of you is unique and different and somebody will align and connect with that that somebody else can't. And that's why you do it and that's why I mean you perfectly, perfectly worded that Cause that's some some.
Speaker 2:I might just take that clip and just give it to people. If I don't feel like explaining it, listen to this clip. It's very well put. Um what? So I guess, before we, before we head out of here, what is your hot take on podcasts of where it's going? So yeah, just like next five years, 10 years, where's podcasts going? It's still relatively new as far as a media platform. You now can see a lot of people, even with sports, like a lot of athletes, are starting their own podcasts that are now Club Shea. Shea is like the biggest podcast in the world, which is crazy. Started like I don't know like a few months ago, it seems like, and he's getting some of the biggest guests. I mean he's competing with, like Joe Rogan, like he's up there. Where is it going? Like what's? Where's all this podcast stuff going?
Speaker 1:Actually there was a podcast from Saudi Arabia, I think it's I'm going to mispronounce it, so forgive me, but I think it's called Finjad and it actually has more podcast downloads or video views than Joe Rogan's Elon Musk episode. It has a hundred over a hundred million video views, and it wasn't actually just from people in Saudi Arabia, it was from English speaking countries who were watching this one interview of this highly trained relationship and communication coach. And so I think we're going to see a lot more international podcasts and, with the power of AI, that we're going to just be exponential in the next, you know, five years. We're going to see more international podcasts in multi languages taking the stage because they'll be able to easily translate into other languages. I think we're going to see, with the globalization, of more people adopting phones like, for example, the company Shikonomi is doing amazing worksheets. They're partnering with a phone company to have the Shikonomy app on the phone not iPhones but for phones for people all across India and South Asia, which is going to open up a huge market of international podcasts.
Speaker 1:And because of AI, we can also translate podcasts into other languages. Ai, we can also translate podcasts into other languages and you can have a language that's specifically tailored for each of the. How many languages are there spoken in the world? 187, or something like that, so you can have your podcast in multiple different languages and have that international impact still. So I think that's one of the things that we're going to see. That's on a global scale that we aren't even ready for.
Speaker 1:I think that with the opening up of the internet like it's going to be we're going to be doubling by the time of 2029. So more people are going to have access to podcasts. The people who stay in the game are going to be the ones who are going to be the most successful with the consistency and the people who also strive for a level of excellence with their show Much more with video, but also the level of excellence, the quality of the conversation, the quality of the questions that you ask, the quality of communication. I also think that podcasters in 30, 50 years from now will be the historians of this time.
Speaker 2:Wow.
Speaker 3:Is that in the book? Is that in the book too?
Speaker 1:Yes, so, if you didn't think that going on podcast was important, like if you want to be of the historians of your time, because what AI is going to do in the future, like it's going to be able to compile all our responses and podcasts provide a long form, thoughtful, curiosity-based response, versus the real short-form, clickbait, trigger-happy responses yeah, and so it's going to be able to discern what was actually going on in the world. So podcasters will be the historians in the future because it's more long form.
Speaker 2:You can actually get your full message out there, which makes it more historically accurate than a quick headline.
Speaker 1:Yeah, I think we'll also start to see politicians having podcasts in the future. Not this current iteration of politicians who are in their 80s, but I think as younger politicians come onto the playground, we're going to start seeing them having long form podcasts, so that they don't just have the trigger-happy clickbait but they actually get to get the full concept of their idea and have a discussion around it.
Speaker 2:Wow, wow. What a hot take. What a hot take. That clip's going to go somewhere For sure I got to do this. Clip's going to go somewhere, for sure I got to do this, I got to do this. This next segment is sponsored by Visit Milwaukee.
Speaker 3:Immerse yourself in a place where bold ideas are sought after, where all are encouraged to bring their personal flourish. Here, innovation is a way of life In this city. The beat flows Together. We're dancing to the rhythm forward. Now it's your turn to grab hold of that energy. What you'll remember not just the meals, the celebrations or the uncommon coasts. What you'll remember is how we made you feel. Come experience Milwaukee, where fresh meets fearless every day.
Speaker 2:I want to ask you, Kim, what are your thoughts in Milwaukee? Have you ever visited Milwaukee and, if you have, you know what was your experience?
Speaker 1:I have landed in Milwaukee for a layover and I found the people lovely and very kind.
Speaker 2:I did ask about the cheese, nice, and what have you. So what have you heard about Milwaukee? Being outside outside of Milwaukee, have you heard, like what is? What have you heard about the city?
Speaker 1:I, outside of that, I haven't heard as much as I think Visit Milwaukee would have wanted me to say. That's all right, that's all right. You heard about the cheese right, the cheese I've heard is wonderful, and I've also heard that I've also seen a trend of people in Minnesota, michigan, wisconsin. There's a heavy podcast community coming up in that space. I think it's just because it gets cold up there and so you're stuck inside for a while and you might as well talk to people.
Speaker 2:It does get cold. It does get cold the winter months, you know. It does get cold, A lot of snow.
Speaker 2:You can batch record a lot of interviews for a few months and people got to get creative and I I think that's where all the podcasts are coming from. Um, one thing about some of those um you know, smaller markets is that the creativity is like on an all-time high within those spaces. So they're yeah, they're cranking out all different types of stuff, and podcast is definitely definitely one of. I know a few of them that are really good podcasts. Um, right in the Milwaukee area. Um, no, that's cool.
Speaker 2:I, you know, I it's always interesting just to hear what people's perception is. We've had all different types of stuff um, with this segment and I think it's cool, and I want people to be open and honest about you know what their experience is, if any. Um, I know, if you're ever in Milwaukee, I got to give you a list of places to go. You know food to eat. Um, you know there's there's a lot, there's been a lot of growth in the city, so I'll you know, definitely, let me know when you're, when you're rolling through, so that way I can at least give you a list.
Speaker 1:Absolutely. My husband is the giant foodie and we do do a lot of traveling for his voiceover. I think there is a big voiceover convention in Milwaukee. I'll have to ask him about that.
Speaker 2:Okay.
Speaker 1:But he does a lot of anime and video game conventions. So whenever we go, we always, we always check out the food scenes. So I will anime?
Speaker 2:you said anime and food conventions.
Speaker 1:No anime and video games. He's just a.
Speaker 2:He's a chef, yeah but he's got, you got, he's been in the video game and anime world for a long time. I think there's anime milwaukee there's a large conference called the midwest gaming classic and people fly in from all over the country to go to this conference or this convention. It's all like old school games. So I don't know if he's super into old school games, but that is the place to go. It's like a Comic-Con of like old classic games.
Speaker 1:Like World of Warcraft or like Pac-Man.
Speaker 2:Pac-Man like Pac-Man, uh, pac-man like pac-man, yeah, yeah like arcade style mario pac-man. But it's got like every system, like the arcade cabinet, you know, games um on there and like even the old ones that like barely saw the light of day are like showcased there and people can play them and yeah, yeah, it's a whole, it's a whole thing, it's a whole thing, but he would love that.
Speaker 1:He's like. One time I was at a conference in arizona and I got an airbnb that had like a gaming. It was gaming themed and like he just he got to play crash bandicoot for eight hours and he absolutely loved it like he'd never he we don't have video games in the house he's so yeah, yeah, yeah that was his, like his experience, so he would love that. But like he's voiced like world of warcraft, league of legends, so he's in those games yeah oh, that's awesome.
Speaker 2:That's awesome. Yeah, I'm a gamer myself, so that's why I geek out on that stuff. I get that. That's pretty sweet. That's pretty sweet. That's pretty sweet. That's a pretty good gig. Yeah, Um, well, cool, Well, I, I. Where can people find you? How can they get connected? Um, I did. We're definitely going to put in in the show notes as far as the book and where to grab it. But how can they get connected to you? Cause I always tell people that you know the people I have on here are reachable. So I encourage people to reach out, connect, just learn about what else you got going on, because they could ultimately help you to where you're trying to go. So how can they get connected to you?
Speaker 1:Yeah. So if you love this podcast and you want more conscious leadership principles, you can always listen to the Crown Yourself podcast. And if you love this podcast and you're like, oh my gosh, I want to learn more about how to leverage podcasting, you can listen to the Communication Queen podcast at communicationqueencom forward slash podcast. And you can always reach us by. I'm most active on Instagram at Kimberly Spencer. Really simple, so just drop me a DM. I'm happy to interact with you. I'm a real human, I promise, and I love connecting with everyone who is a friend of my friends. So I'm so great to know you, jamara, and you've just been such a beautiful connection. I'm so. Shout out to Jamie White for making this intro.
Speaker 2:She's incredible man. She's incredible and she knows a lot of good people, which is, which is awesome, yeah, and I'm excited what's to come in the future of what we're doing. So, yeah, thank you so much for being on this podcast. I could have went a lot more different directions, but I feel like you got a good snapshot of podcasting how to craft your story, how to get featured I mean there's also how to internalize and figure out your message and share your story, even the more vulnerable parts of your story. So, thank you so much for being on here. It's absolutely incredible to have you and I can't wait to see where you go next. I mean all this stuff. Do you have any big like next plans? I know you have the book coming out, but is there anything else that's coming out?
Speaker 1:I mean the book Make Every Podcast Want you is coming out on International Podcasting Day, September 30th, so that I'm so excited for and because one of the books, one of the pieces of that I share in the book, is you know, live an interesting life and you'll get booked on interesting podcasts. Well, simultaneously in November we are going to be releasing our children's fart book called it's just a fart, so it's a double book release, uh, release quarter. And so do have an interesting life and you'll get on interesting podcasts. So we'll see what podcasts I get.
Speaker 2:To go on with that one yeah, that would be very interesting where you'll land with that. Oh my goodness, you can go all over the place with that.
Speaker 1:All over, just just gaseously flying from podcast to podcast. So make sure, if you want, if you love this and you want to get more tips on how to really craft your story. I know, like you said, jamar, like we just scratched the surface, go, uh, go, grab the book, make every podcast want you and it gives you every breakdown that you could need to be able to really land on the best podcast for you and your business oh man, amazing.
Speaker 2:So if you're watching, listening, please like, comment, subscribe, subscribe to the, to the podcast, uh, to the YouTube, every, everywhere. We're streaming everywhere, we're posting everywhere, um, and if you've heard something that you know in you, that you want to take action, just know that you can ultimately change your circle, to change your life. And so definitely reach out to Kim and uh, uh, you never know where that interaction is going to lead you. So, until the next time we'll see you, peace, don't forget to like, comment and subscribe, and don't forget to hit that notification bell for more amazing content that we're change your life.