The Foureva Podcast
Welcome to The Foureva Podcast, where we break barriers and redefine success!
Join host Jamar Jones, a dynamic entrepreneur, national speaker, and author of "Change Your Circle, Change Your Life," as he takes you on an extraordinary journey of inspiration and motivation.
In each episode, we bring you an impressive lineup of star-studded guests, each with a unique voice and a wealth of insights to share. From industry leaders to renowned experts, we uncover their secrets to success in personal, business, and marketing domains. Prepare to be captivated by their stories, strategies, and experiences that will empower you to reach new heights.
Whether you're an aspiring entrepreneur, a marketing professional, or simply seeking fresh perspectives on life and business, The Foureva Podcast is your ultimate destination. Discover the transformative power of changing your circle and unlocking your full potential. With each episode, we delve into the minds of the most influential voices in the industry, providing you with the tools and inspiration you need to overcome obstacles and achieve greatness.
Don't miss out on this dynamic podcast that will fuel your ambition, challenge your limits, and propel you toward success. Tune in to The Foureva Podcast and join a community of driven individuals who are ready to make an impact. Get ready to be inspired, motivated, and 'foureva' transformed!
The Foureva Podcast
Marketing Hacks You Can’t Afford to Ignore – with Amy Leann Wills!
Want to attract high-value clients and scale your business without paid ads? In this episode, Jamar Jones sits down with Amy Wills, CEO and co-founder of WOOF Social, to break down the exact LinkedIn and social media marketing strategies she’s used to help global brands grow their reach and revenue.
Amy has worked with Fortune 500 companies, major healthcare organizations, and global brands.what’s even more impressive? Every single client she’s landed has come through LinkedIn—without cold outreach or sales pitches.
In this episode, Amy reveals:
✅ How she grew her marketing agency using ONLY LinkedIn
✅ Why most businesses waste money on ads (and what to do instead)
✅ How to turn LinkedIn lurkers into paying clients
✅ The storytelling secret that makes content go viral
✅ How to scale your brand with authentic engagement—no gimmicks
Beyond strategy, Amy talks about her journey from corporate to entrepreneurship, the mindset shifts needed for business success, and how her bold, no-BS approach to branding led to WOOF Social. She also shares details about her new podcast, WOOF Unleashed, and why she’s always looking for more speaking opportunities across the U.S.
If you're a business owner, entrepreneur, or marketer looking to master LinkedIn marketing, social media growth, and organic lead generation, this episode is packed with practical insights you can apply right now.
🔔 Don’t forget to like, subscribe, and turn on notifications for more expert interviews on marketing, branding, and business growth!
Every single client I've got, though, has come from a LinkedIn post. Every single one has been a worker.
Speaker 2:Every single one has been linked, every single one has been linked in every single one and not just like small clients. You gotta talk about that one. So every client has been linked in. How are they reaching? Are they shooting you a DM? Is that what's happening? What's going on, Amy? How you doing I'm good, how are you?
Speaker 2:I'm good, I'm totally surviving right now. Right, I've had the most craziest week last week in Times Square, but it's, I'm just catching up. I'm catching up with like everything. I've only had like a day of catching up with stuff, and then we have this amazing podcast going on today.
Speaker 1:Look at this, Look at this. I mean, I don't know that I quite follow up like personal branding in Times Square but, we can all do that. I'm going with it.
Speaker 2:Oh, you're going to follow up in your own unique way. It's going to be absolutely incredible, absolutely incredible, as people are filtered in the room. Okay, so let everybody know who you are and what you do.
Speaker 1:I am Amy Wills. I am the co-founder and CEO of Wolf Social Marketing, where we work with businesses of all shapes and sizes in different industries to make their mark in their own little digital space. And why Wolf?
Speaker 2:Why is it Wolf?
Speaker 1:Well, are we talking about this live? Are we good with this?
Speaker 2:Yeah, yeah, we can go live. Yeah, let's do it Okay.
Speaker 1:So here in the deep South we have, you know, all the things that are and are not considered okay and appropriate. And so I say colorful words sometimes Four letter words are not unheard around here. Colorful words sometimes four-letter words are not unheard around here. And I used to use the hashtag appropriate af on a lot of things and got got into trouble with a um, non-profit, like charity volunteer group that I was a part of. They lost their marbles over this hashtag. It's not allowed, it's not professional, it's not ladylike. I ah, it's kind of like the way my whole personal brand has gone. It's fine, it's not bringing the group down at all, it's just my stuff, it's all personal, it's all private. Lost their minds and so had a falling out there. So whenever we started Wolf it was a you know, let's just kind of have a little nod to that. So Wolf stands for we, we're out of fucks. And every time I see it I'm just like, oh look, look where we started and then look where we are.
Speaker 2:Right right.
Speaker 1:And it's great so that's it.
Speaker 2:Do all your clients know that, and it's great, and it's great. So that's it.
Speaker 1:Do all your clients know that Most of them do Not all of them.
Speaker 2:But the ones that know it are like.
Speaker 1:Of course, that makes total sense Because a lot of our clients have been following for a long time. They were lurkers for a really long time so they saw the hashtag appropriate AF. And they were lurkers a really long time so they saw the hashtag appropriate AF and they would call. You know, they were Larkers for a long time, but whenever they did finally reach out, it was I. You know, I think your content is so good because it always adds value. It helps me with this, it answers a question, whatever, and then it's so funny to see appropriate AF, like we get to see some personality in there, and so you go oh, thanks. So they're like I'm finding my people that way. So no, are okay with it.
Speaker 2:That's good. Look, if Gary Vee can get away with dropping F-bombs every five seconds and building, you know what? I think he says like 300 or $400 million agency that he's at right now, like it's possible, right oh?
Speaker 1:absolutely Well, and it's just one of those of like it's possible, right? Oh, absolutely Well, and it's just one of those of like if you're around me, 24 seven am I, are you never, ever going to hear that? No, absolutely, you're going to hear that. You're going to hear it at some point, either in a good way, a bad way, whatever, but it's just unrealistic to be like here. Let's completely cut this side of my personality out.
Speaker 2:Like.
Speaker 1:I can be mindful of. Like there's a time and a place. But if you're like that's a deal breaker, four letter words can't do it, then I'm not your person and I'm okay with it.
Speaker 2:So well, this is the. This is the perfect podcast to talk about that kind of stuff because, uh, on the Forever podcast, it's all about your brand, your business, um, and, honestly, we got all walks of life, all different types of people that have been on this podcast, so I don't think our audience is going to take offense in any way, shape or form to what you're saying. So first, I want to talk about your transition from, about your transition from before you had your business to having your business. So I want to talk about, like what that?
Speaker 1:transition was like and how did you, how did you take the leap? Oh, it was terrifying. Okay, so the people I feel like this is important to note that it was terrifying and the whole thing. I was like am I doing the right thing? Because you see so many posts of people that are like I left my corporate job and I've started everything and it's been amazing and it's all butterflies and rainbows. It was terrifying, and it was one of those where I wasn't wildly unhappy where I was. It was just one of those of, if I'm doing this for one place and I'm just you know, if there's any resistance at all like, imagine what I could be doing on my own, um, and so it got to a point where I was kind of unhappy. So let's, let's do this thing. I've been doing freelance stuff. I enjoyed it, um, was I killing it? No, absolutely not.
Speaker 1:I was not by any means like, oh, I can easily drop this and go full time on my own and have no problems, like no hesitations. So it was terrifying, made the transition and it was a. I mean, it wasn't a struggle necessarily, but it was one of those where you go okay, we're doing this.
Speaker 2:Yeah, the hustle is real let's go yeah.
Speaker 1:But it was good. I mean, it was a good thing Once you kind of take that leap of faith and realize you're putting all your bets on yourself as cliche as that sounds, but it was good. And it was one of those where you find out real quick, like, what you are good at, what you aren't good at, what you would rather pull your own eyelids off than have to do like you learn all of those. And so even I mean even if five years from now wolf social isn't a success and we're not killing it, I feel like I've learned just a shit ton about myself. So you go. If I had to go back to the corporate world, I would go back a completely different person than I was when I left.
Speaker 2:So it's very interesting, isn't that? Like when you go into business for yourself and then you think back like, oh man, like who, who would I have been now going back into business? Or going back working for an organization? I know I was telling my uh good friend of mine but he was also a former boss of mine back when I used to work in IT and I told him, like man, I would be a monster like if I went back and worked at the same place, like with what I know now. Like I, like there's no level of like insecurity, there's no level of oh my God, they're in that position. So you know, like I'm a little weary of how I say things or how I do things, like I mean, there's always politics and everything that, that that we do. Even in business there are certain levels of how you got to read the room, kind of thing, but it just the confidence level would be like at its ultimate high. If I went back, I would rip it up.
Speaker 1:I feel like the confidence and also like the just empathy Cause I feel like a lot of times, um, and I don't know about you, but whenever I was working in a different setting with other people, it's so easy to get frustrated about like, oh my gosh, I'm doing all these things, why aren't you? And so now, being the person, that is the okay, now I'm in charge and you go, I have a little bit more empathy for, like my bosses in those situations, and the people around me, but also very much like the confidence level of come on, like pick it up a little.
Speaker 2:Exactly, exactly, um how? How? Um now growing your business now with, um with Wolf social, uh, social marketing, um what? What's been the best way to acquire clients for you?
Speaker 1:Um, through my own content. So I am super active on LinkedIn. I'm pretty active on, you know, across the planet. I have TikTok, but it's never about like trying to sell anything, like I'm just doing my own thing. I talk about things that I care about, stuff like that, and mix in business, but I'm never like the hard sell of taking new clients. You know nothing like that. Every single client I've got, though, has come from a LinkedIn post. Every single one has been a worker.
Speaker 1:Every single one has been LinkedIn Every single one has been LinkedIn, every single one, and not just like small clients. We got to talk about that, yeah, we got to, we got to talk about that Okay.
Speaker 2:So every client has been LinkedIn. How are they reaching? Are they shooting you a DM? Is that what's happening?
Speaker 1:No. So a lot of them I would say a 90% weren't even connected to me, so they were never on my radar. Like they're not engaging, they're not liking things, they're not viewing my profile never saw them, but they would send emails Like they would go website or to my page, find my email and they here let's send an email and it would be a. I didn't want to send you a DM because I've never engaged, I've been following you for whatever amount of time and they would reference posts of like I saw this one and it answered this question, or I saw that one. I think every single, every single one. It's been crazy.
Speaker 2:Wow, wow, so they're. So they're going to your website and shooting you an email or an inquiry through the website, and what do you think is driving that action for them to do that? Is that through just content that you're posting? Is that through your speaking engagements? Is that through like what? What on LinkedIn do you feel like is really resonating for them to actually make that action to, to send you a message?
Speaker 1:So cause I've tried to figure this out on a few because you know, initially I was like I'm not that cool. Why are people sending me messages?
Speaker 2:Come on, you're pretty cool Come on.
Speaker 1:No, but like, I feel like, and it's never okay. So every, every message that I've gotten, you know, has been directly tied to a link. None of the posts are ever business Like. They're never posts that I would feel like are business related or value ads. And so it's one of those of hey, you made it, it's like I've made it easy for them to go to start a conversation. Hey, here's like an icebreaker, here's an easy segue. So it's not like they're having to ask for help or say they need anything right out of the gate, but they're also not having to do this. So tell me about you. Like, yeah, I've given them an opportunity to know what it would be like to talk to me, and it it's been. So it's been really nice, because I've never, like as a company, we've never sent out any outbound messaging, we've never done any kind of sales pitch, like every single client has been an inbound thing so yeah, is that?
Speaker 2:what? Is that what you teach your clients when you're working? With them on social marketing, like to just give, give, give and you know, really share stories or like what's, what's your framework, that you, that you teach?
Speaker 1:all of our so with all our clients, because you know a lot of them too. Are these mega companies like we have a couple of global companies that you go? This is insane, but like we've, like that we've reached you want to name drop a couple? I wish there's, they're big enough that we have ndas with all of them, and it's even that boggles my mind that I'm like, oh, my god, uh, I made a random linkedin post and here we are. How did we get here?
Speaker 1:um yeah is really cool, though, but, like with all of them, you know they've got these huge budgets that they, whenever they bring us on it's that they've been running, like what? They've been throwing money ads and they've been doing all this, and I mean we're talking like six figure budgets just for, like, linkedin ads, which is insane to me. And so we go back through and rebuild their strategies with a okay, let's replicate this kind of a system so that people are getting inbound, so they're getting more inbound messages, just because those are better leads, like it's people that want to be talking to you. So it's not a okay, we're going to shoot this net out to a thousand and hope that we catch one. They're getting hundreds coming to them, which is fantastic, but, yeah, we teach them how to be approachable, how to build an engagement strategy as part of their content plan, and for a lot of them, we've completely eliminated any paid advertising or PR.
Speaker 2:So you're organic.
Speaker 1:Yeah, it's all organic.
Speaker 2:So you're organic. Yeah, it's all organic. Okay, so let me ask you.
Speaker 2:So when I was in Times Square last week, we had an amazing individual on the podcast that I also met for the first time, which her name was Jennifer and she runs a company called the Ad Girls Right, and so she's all about ads and running paid ads and she's not really a big I would say she's not a very big believer. We were all shocked. So we were all sitting around the table in the studio and when she was like I just don't believe, like she just hasn't really learned the organic like way of marketing on social and she just really believes in paid, and she had a kind of she stated her case and all that stuff, and everybody around the table was like oh my God, like we have never heard somebody say that. So this is going to be awesome, because what I'm going to do is I'm going to try to drop that episode and then drop this episode and I'm going to have the battle and I may chop up the content, but this is so.
Speaker 2:Why do you agree that organic is better than paid?
Speaker 1:Yes, because with paid you can and I'm not saying that paid is wrong for some people Like, if you've got a product sale and it is all about, like, getting to the masses, do it, that's fine. But I feel like with organic you're forced to try harder. If that makes sense, like with ads, I can, it can be subpar, but I can throw money at it and it's going to land in front of somebody. With organic it's one of those of if I want engagement, I'm going to have to make it engaging. So maybe I've tried something that I think is great and it falls flat, okay. Well then, that didn't work with our audience. Let's dig deeper and get to know them better, and so that that process of digging deeper, you just you end up knowing exactly what your audience wants to hear and it's like you have a completely seamless like. This is going to work every single time, as long as this is what we're trying to achieve.
Speaker 2:So I love it. So I agree, I agree with you. I think I think both can exist.
Speaker 2:So for instance like if someone's running ads, you're going to then go on your social page and see well, who are you, you know. So, like, the organic side of it, I think, is the like you need a foundational base because people are going to do their own research, and that's also what the organic content can help with. But the ad can be very, you know, strategic and targeted and at least have people introduced to them, you know, and say, hey, I'm over here, this is what I got going on, and if you want to learn a little bit more, then go through the organic. I mean, and both can also coexist together. Oh, absolutely.
Speaker 1:Yeah.
Speaker 2:That's kind of my belief, yeah.
Speaker 1:I don't think that you can rely. Okay, so I love organic, that's what we teach our clients. We have clients now that are wanting to do ads and that's great and we're like let's test them. Then, once we get into a rhythm, let's find you somebody that that's what they specialize in, so that you can nail that side too.
Speaker 1:But yeah, I think that you need both because and I feel that way, the same way I feel about social media in general like, do I believe it heavily in social media marketing, absolutely? Do I think that you are going to reach all of your goals if you only use social media marketing? No, not at all, because not everybody's on social media for the same. Like, I just think that you need other components. So the same thing with organic versus paid. Organic is amazing for reaching the audience that you have and you know having that foundation. Like you talked about, sometimes you need more eyeballs. Let's do paid to bring them in. But you can't just do paid, because the people that try to do just paid sometimes go back to a shell where you go you don't have any other content.
Speaker 1:It was just an ad.
Speaker 2:Yeah, yeah, exactly, no, no, exactly, yeah, exactly, Exactly. So Stacklist just said agree, 100%, and you get more authentic new users that also want to be there. Yeah, 100%, 100%. And the goal is to build something where they know, like and trust you. That's the. That's the goal, Um, with any type of marketing. Um, one thing I was gonna uh ask you, like, what is the best uh way for someone to grow an audience on social Like? And I want you to try to be as tactical as possible.
Speaker 2:So like if you want to get nerdy and get geeky for a second? Um, it's all good, it's all good, but like what have you seen perform really well to grow an audience on social?
Speaker 1:So it depends on one what kind of audience you're wanting to grow. Because you know, like for me, I'm on LinkedIn. I want to grow on LinkedIn. For other people, instagram's the place for them. So, step one figure out where you need to be. You do not have to be everywhere. I feel like a lot of people skip that step one.
Speaker 2:They're like we're going to have everything.
Speaker 1:We've got X, we've got Pinterest, we're somehow trying to thrive on TikTok. You go pick a spot until you figure out exactly where your spot is and then lean into that. That's step one. And then two for building an audience One you have to have this organic content put out your content, find what's working with your audience, and then you have to talk to them.
Speaker 1:I mean, otherwise all you are is just like consumption content, where people are going to read it and go, okay, cool, well, that didn't, that's it. It's kind of like so you want to have things where they're wanting to talk to you, they want to be involved, they want to feel like they can tell other people about you and you're going to answer that person's questions and things like that. So offering consistency and I feel like consistency for a lot of people. They're like okay, so post every day. No, oh my gosh, just have like a common theme almost of if I recommend your brand to somebody and say they're the best, I think they're hilarious, and then you're posting sad shit, random days. They're gonna be like why did you recommend?
Speaker 1:they're not funny at all, like you have to have some consistency in there as far as what people can expect, and I think that is so. Consistency and engagement are my two biggest like. That's how you grow an audience and get them to bring people with them.
Speaker 2:So, on LinkedIn, what's better? Video or photos or just text?
Speaker 1:Okay, so videos right now are being treated better. They love videos because finally, they started their own little like video feed.
Speaker 2:So they're really.
Speaker 1:They want everybody to do yeah, they want everyone doing video. So if you're into video, that's perfect for you. Now is the time what a time, um, but I tell people, because there are some people, like some of the clients that we work with, that they would rather jump off of a bridge than do video content and you go then don't. Then don't do that for you. Do text posts, build your audience a little bit, then then mix in some pictures and then maybe we'll grow up and then you can do video. But the best kind of content is whatever you are most comfortable with and you know you can do consistently yeah, yeah, for sure, for sure, yeah, it's, it's all about.
Speaker 2:I mean, the name of the game is. I mean, people always want to find the hacks and and what works, what doesn't work, but oftentimes if you knock on the door long enough it's gonna open. So, yeah, just being consistent, um, sometimes is the best thing, and not get uh analysis by paralysis, so like not getting so concerned with how all everything operates. I just, uh, this thing cracked me up I. So there was a video and speaking of uh, I know we talked about gary veee in the beginning, about him cursing up a storm, but he had put, he did some live stream or something, and he was like yelling from the top of his lungs, like to this lady.
Speaker 2:That was like you just like, just go and post something now. And he's like, he's like do it now, don't care about what, like the script, don't care about who's watching, what people are gonna think, just post something. Because she was getting all in her own head and you could tell that she was completely in her own head and he I've never seen him be like that animated. He was like, do it. He's like do it now. He's like beating his chest. I was like holy crap, it's got to be dead.
Speaker 1:It's so true, people like overthink it and it's so. It's one of those where you go okay, we've all been there, I get it, just fucking do it, oh my gosh. And so the best comparison I've come up with is like swimsuit season, where everyone's trying to get in shape. Everyone wants, like I want to be the person that's like wow, look at her. Like everyone's doing that in their own head.
Speaker 1:No one remembers what the fuck you were wearing or how in shape you were. They're worried about themselves. So quit overthinking your stuff. Just put it out there. The people that it's going to resonate with it will resonate with the people that are going to judge you. They're going to judge you anyway, so who cares so?
Speaker 2:yeah, and it's not a reflection on you.
Speaker 1:Anyway, it's a reflection on them, like trying to critique you to make themselves feel better at the end of the day, no one really cares that much yeah, yeah, that's just the truth.
Speaker 1:Yeah, it's so funny too, because I came from you know I worked for the first half of my adult life was in health care, where if you made a mistake people could die, and so now it's one of those of okay, if we put something out and there's a typo, if we put something out and it's cringy or lame or whatever someone wants to say, one's being physically, psychologically, spiritually hurt by this content. So it's going to be fun, you'll survive another day. So, yeah, you just have to go to that like you'll survive yeah, you'll get through.
Speaker 2:It's gonna be okay. So get some content out there. Start posting um. Um, I, I want to. I want to talk to you really quick about how do you get um speaking engagements. I know when we last talked, you said that you did some speaking engagements in St Louis, right, um, so how do, how do you get um speaking engagements for other people? And then what does that also do for your business?
Speaker 1:So how do I get them? Again, it's every single one has come through LinkedIn. It's been a hey, we like your stuff. Would you come talk about it here? Which has been cool, because I've had opportunities to go everywhere in the nation talking and it's one of those where you go. I'm meeting like linkedin connections for the first time. I'm like I can't believe that you invited me here this is amazing.
Speaker 1:Um, and then, as far as what it does for my, it's really cool. Um, from a business perspective, because one you have to like, you really have to know your shit if you're going to stand on a stage and talk about it, like you can prepare until you're blue in the face, but then you get to those question and answer things and you're like, ha, okay am I ready?
Speaker 2:So?
Speaker 1:I feel like it helps me as a business person just because then it's one of those okay, someone's hit me with a question that I am having to like really dig a little deeper on, which is good, because then it, you know, I always leave with new clients and just from stuff like that of let's work together because maybe you didn't know the answer to this question but by damn you found it by the end of this conference or whatever I had, like they had the answer that they were looking for or that they needed. So it's great from a business point of view, just because you do get to interact with people, they get to see how you act, you know, like on the fly, and you just get to have conversations with people that you don't get to normally have. You know in just a comment thread necessarily.
Speaker 2:So yeah, yeah, and then do you use a lot of the content from the speaking engagement on your own, like LinkedIn? Yes, yeah, a lot of times. Use a lot of the content from the speaking engagement on your own LinkedIn.
Speaker 1:Yes, yeah, a lot of times, if I get good questions and stuff, I'll try to weave those in so that not to put anybody on the spot. But I'm like, hey, this is a question that came up, let's talk about it. Just pictures and things from it.
Speaker 2:Yeah, yeah, for sure, for sure. I'm looking at your LinkedIn right now. I'm scrolling through your posts.
Speaker 1:Yeah.
Speaker 2:And you do just for everybody watching and listening to this. It's a mixture between, I would say, like polished content, so like if it's like maybe it's a good image or it shows you know, it's like okay, somebody designed this or put this piece together, but also it's uh, it's also got a lot of just like organic stuff that you're doing like you know, like I have a podcast here. You're in the car and I think you just play, flipped on the video and just just talking to the camera like you don't need a full production people to push out content.
Speaker 2:I think this one is here with your family. I think you have to have two sons yeah two little boys. Yeah, yeah, two little boys. So like, once again, like LinkedIn is not all just business. At the end of the day, people buy people. So you're uh, here's one where you're, you're doing like the same pose as somebody else.
Speaker 1:Yeah, the guy from Napoleon Dynamite.
Speaker 2:I was like, oh, I don't do this so much.
Speaker 2:So it's cool because you're not being so so serious on the content, which I think is important. So what do you feel like is a good cadence for that? So, like you said, you never really ask for the sale. Lot of people that I work with to do 80% of like basically shareable content educational or informational or experiential like, hey, let me just document my life, let me share, and really 20% at some point I believe that you should ask, because sometimes people I get this sometimes people are like what do you do? Like at the core, like I love, I love you, I love the stuff you're doing. You're doing all this stuff, but like what do you do and who do you help? And sometimes you need to like clearly map that out so that way people at least know what you do and like that you actually offer something, because if you're just giving all the time, some somebody in there is like not putting two and two together.
Speaker 1:And that's true, and I will say that on my stuff like personally I'm just so I don't know I'm weird about I will tell people all day long, yes, let's make some things. And for our clients like if you were to go through and look at their stuff, they have ones where they're like this is very obviously what we do here is how to reach us. Please, dear jesus, hit this button. Yeah, I just never do that because I I'm like super awkward most of the time and so I'm like, ah, here, yeah, it's like just, if you want to talk to me, you'll talk to me.
Speaker 1:Um, I'll never like I'll forest a gump around the other direction a lot of times, um, so my cadence is because I feel like I do talk about what I do a lot of times. So my cadence is because I feel like I do talk about what I do a lot, but I just don't do it in the normal way of here. Let me show you. Let's talk about my business. Mine will be like hey, I'm sitting in car line Talk to a client about why they aren't doing video content. They felt like they needed to have it overproduced. All you literally have to do is turn on your camera, let's run with it. So just little things like that where I get to showcase. Here's what I helped this person with. I could help you too. Here's what I did for them.
Speaker 2:Okay, so you're doing case study type content then so like you will share stories of how you helped others so that way, people watching or looking at a post, they know they that they can actually reach out if they need that kind of service yeah, absolutely like.
Speaker 1:Oh, I read this post.
Speaker 1:You did it for this person, do it for me yeah, things like that which I think are helpful and but it takes I mean, sometimes it takes a lot of practice for people to be able to figure out. Ok, here's how I do that, and so that's a way we help our clients to have. Instead of being a hard sell, let's showcase here's what we did with this one, so it's not so in their face, but also it's like oh, I'm going through that right now, so this is perfect because a lot of times people and like an example recently has been.
Speaker 1:you know, I feel like everyone in the world thinks they need a website right now, which just kind of irks me. So I'm like you don't need a website, you need to just make a like, make a post. Quit worrying about a website.
Speaker 1:We're trying to spend money you don't need to spend right now and so going through that on content of here's how, if you don't have a website like this person, you can set up your content and your profile so that everything you need to show what you do, talk to people and have ways to be contacted can be right here, like let's not spend five figures before we need to and so things like that. Whereas if we put on there like profile optimization, some people have no idea what that means and they're just like okay, you're gonna help me with my headline Like no, we're gonna help you save money because you can do this instead of that.
Speaker 1:So being able to know what you're doing well enough to showcase it that way. I feel like that was a lot of words, so.
Speaker 2:No, it's good, I was following. I'm tracking. Let's hope everybody else is tracking. We got a question in here from Follow. Don Says for those who made their home on Instagram, how should we adjust our content to succeed on LinkedIn?
Speaker 1:adjust it much. If it's appropriate for Instagram, it's appropriate for LinkedIn because, I mean, you just have to think about the timing of it. So LinkedIn is all of your like, your c-suite people, your decision makers, a lot of the time. That's who you're typically trying to reach on that profile. So, um, are they doom scrolling at lunchtime and things like that? Not usually they're your end of the day people. It's I worked all day. Now it's my. The kids are in bed. Now I'm consuming content on Instagram or LinkedIn.
Speaker 1:So, just being mindful of those time differences, but it can be the same content. I mean, just because you're a professional and you're on LinkedIn doesn't mean you're not consuming things and memes and videos and everything that's on Instagram. I do way too much during the day, so they're still wanting to find those things. Yeah, so they're still wanting to find those things. So put them, put that same stuff on LinkedIn, just at a different time.
Speaker 2:Yeah, different, different time the timing on things yeah, I think that's great advice. Different time the timing on things yeah, I think that's great advice. And often like, if you have a post that's winning on Instagram, you can definitely post that right to LinkedIn. Yeah, and I think, just adding even slightly more copy to it, like explaining it in a different way, yeah, way, um, especially, I mean depending on how you, how you share that story. But, um, sometime on linkedin, I know that, like the skimmability of a post, you want to make sure that people can just like quickly digest your post and sometime on on um instagram.
Speaker 2:It's more like I know some people would like write the full book, but also some people just do like a short kind of caption and then they let their video or reel do like most of the talking for them. So it's a little bit different, I think, on LinkedIn, because not everybody is. Some people are at work and they're you know, they're digesting their content, so sometimes having a great copy in there can really help.
Speaker 1:Right, and captions. I feel like that's super important for linkedin because so many people are I'm working on desk and also absolutely consuming content, so having captions so they don't have to have full volume on while they're doing things. And I love what you said about you know the copy and the captions, because that is important. Um, that's something I see is a big difference between instagram and linkedin. Sometimes, just personally, is I never really read captions on Instagram, unless whatever's in the graphic or video like directs me to it.
Speaker 2:Yeah.
Speaker 1:You want the rest of the story, you have to go to the captions. Then it's like begrudgingly, Whereas on LinkedIn they're more heavy. So those first two or three sentences are really what people will like. That's where they're saying before they scroll. So making sure that that's punchy and catches somebody, yeah.
Speaker 2:Yeah, no, for sure, for sure. Well, hopefully, follow Don. Hopefully that answers your question. I actually met Don in DC area back this is a few months ago, so hopefully he's doing good.
Speaker 2:Okay, I got one last question for you, because you stressed it so much on this podcast and I want to ask you so, with you having your so much traction on LinkedIn right, and you said, like this is like the number one way on how you're getting clients speaking engagements, like everything is coming from LinkedIn what's the next move to help grow even more of your audience on LinkedIn with your personal brand? So like, is there something strategically that you're thinking about for you and your business to grow that For others? That, and the reason why is I'm trying to put you in the framework for yourself so that way, others can listen in and say, okay, she's already got this level of success, but what does it now take to get to the next level? Or is it simply just do more of what's working, like what's going through your brain as far as like how to get even more to the next level?
Speaker 1:Yeah, no, that's a great question Because, of course, like, maintaining the momentum that we have is important, so doing that. But like I want to be able to do more speaking engagements and things like that, and so I have had, you know, I've had success in getting that, just with my normal content. So the challenge that I am giving myself for the next year is to do more video content. That's actually more strategic. I can do video. I just am one of those that I just don't a lot just because I'm busy doing other things I'm being a mom, I'm helping with clients, things like that so I don't do it a lot for myself. But I want to be able to do more speaking, so to do more video content, and even if that is like a LinkedIn live series, where I am a bit more challenged of this is video. It's on the fly, kind of the same setup as if I was at a conference or on a stage or whatever, where you're getting those questions.
Speaker 1:So almost like a here give me more practice type thing. So that's my challenge I've given myself for 2025. So I'd like to watch it either it's going to go well or it's going to go really bad.
Speaker 2:I think it's going to go just fine, I think it's going to go just fine.
Speaker 2:I think it's going to go just fine, don did say it was very helpful. Yes, and thank you. So you helped somebody today, you so first, uh, a couple takeaways that I'm getting from this is like, just start in post and and get some level of consistency on social media and then, once you reach like a baseline where you know some things are working for yourself, then it's about being more strategic in the type of content or the next level of where you want to go and and so basically maybe saying okay, instead of me just off the cuff, you know, spitting something into the, into the camera, and being like hey, this is what's going on, this is top of mind. Maybe you, you write a list of like hey, here's, here's the top things, top questions in my industry, and I can focus in on those and then do content on there and then just kind of a little bit more mapping out um of the content.
Speaker 2:But also what you said I think it's really awesome is that if people want to be, if they want to speak more and be on more stages, like maybe just create environments where you're doing that, so that way people can see that you're like, that you're actively doing that more often, so you can get more opportunities. So I think that's that's super smart for for everybody listening and watching to as you want more engagements like, try to apply that and say, hey, where can I show up more on a on a stage and platform? And honestly, a podcast in my eyes is a stage. You know, this is a place where there's a ton of people that don't probably know who you are. Maybe some do do, I don't know, but they're learning who Amy is now and you know who knows what happens once this actually goes live and posts and everything you never know. Somebody might get inspired by what you said and bring you out on a stage. So that's super good advice.
Speaker 1:Yeah, so fingers crossed, we'll see how.
Speaker 2:25 turns out awesome, awesome. So, amy, where can people get connected to you? Where can they find you? Um, I always encourage people to change their circle because, uh, if they do, they can change their life. So how can they get connected to you?
Speaker 1:um, so obviously linkedin, like we keep talking about may as well you can. I'm Amy Lee and Wills. I have like a little star in front of my name, which is also a handy tip to do on any social, because then you can filter out spam messages, because it's always hey, star, every time yeah, and then everywhere else I'm at Amy Lee and W, so you can reach me that way personally, or wolf social marketingcom, if you want to like see the more professional side.
Speaker 2:The more professional side of Amy. Well, no, this has been absolutely incredible. I know there's probably a lot of other avenues and ways we could have went about the conversation, but I that, uh, oh, we, we got people a lot of tactical tips and and also just how to um, you know, with with social media, and I think most of the battle is is in here than knowing like every little uh tactic of of exactly what's gonna help them grow, because most people just aren't doing enough or really anything, and then even for a lot of large companies, I feel like they just don't have soul in their content Exactly.
Speaker 1:They're kind of like the stair wall.
Speaker 2:Yeah, it's like how are we really building a connection here and you're doing an incredible job for all your clients and everybody that you work with, and even for yourself. I love people that talk, that talk, but they walk the walk at the same time. There's nothing more that irks me more than a social media marketing company that doesn't social media market themselves. It drives me absolutely off the wall and I understand it's different. You're trying to market yourself and I get it. It's. It's. It's a slightly different beast, but if you're going to do the thing that you say you can do for others, you've got to do it for yourself. That's just. That's my belief.
Speaker 1:Yeah, no, it's true Like hang on proof of concept. If, if you can't do it for yourself, you should be the easiest person to market for is yourself you should be the easiest one to be able to do it, and you're and you're killing the game.
Speaker 2:So, uh, so thank you so much for being on this episode and, uh, everybody listening watching. Please like, comment and subscribe to this episode. Uh, and don't forget, uh, if you can change your circle, you could change your life. So please reach out to Amy and we'll catch you guys on the next episode. Peace, don't forget to like, comment and subscribe, and don't forget to hit that notification bell for more amazing content that we're gonna be putting out. And don't forget, you can change your circle to change your life.
