The Foureva Podcast
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The Foureva Podcast
The mindset shift that is guaranteed to change your life w/ Jairek Robbins
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Want to grow your business, achieve financial freedom, and live with purpose? In this episode, Jairek Robbins—performance coach, entrepreneur, and business strategist—reveals powerful insights on scaling success, building wealth, and creating a meaningful life.
Discover how to align money, time, and purpose to avoid burnout and achieve true fulfillment. Jairek shares business growth strategies, mindset shifts, and leadership lessons that have helped high achievers break free from the hustle trap.
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✅ How to scale your business while maintaining work-life balance
✅ The secret to financial freedom and time management
✅ Why most entrepreneurs feel stuck—and how to break through
✅ The power of deep thinking time for business and personal growth
✅ How to build a high-impact business that aligns with your values
✅ Jairek’s mission to fund 10,000 children’s education—and how he’s doing it
🚀 If you're an entrepreneur, coach, or business owner looking to grow your income, influence, and impact, this episode is packed with game-changing insights!
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Guests from Dubai: A Thrilling Itinerary
Speaker 1Now we had some guests come in from Dubai who totally they booked a adventure every day itinerary , so they were making us jealous .
Speaker 1We're riding horses down the white sands of the beach next to the ocean . And then the next day they're in a helicopter flying over the mother city . And then the next day they're riding quads through the dunes . And then the next day they're zip-flying over the ocean . And then the next day they're zip-flying over the ocean . And then the next day they're on safari . And then the next day we're like my God , how did you find all this stuff ? We didn't even know it was there .
Speaker 2Man , we are live . We finally made it . We made it . I'm here with Jarek Robbins . What's going on ? How you doing .
Speaker 1Life is good man , life is very , very good . On this end , we had a little bit of starting and restarting the computer , but besides that it's going really really well starting and restarting the computer , but besides that it's going really really well , Good , good .
Speaker 2And so talk to me . So when we were talking back and forth on email , where were you in the world and what were you doing ? I remember you were in .
Speaker 1I think you were in South Africa . Yep , we live between Puerto Rico and South Africa , so we're building a home down there on a game reserve . There's 26,000 acres . We have the big five . So lions , leopards , cheetahs , elephants , rhinos all roaming free on the land . So we were down there and then this year we took a group with us for a week . So for one of the weeks we were down there we had about 20 , 26 , 28 people come down and we introduced them to the animals and got to take them out and watch them see a zebra for the first time in person out in the wild . Or an elephant charged the car and they had to drive away , or see the rhinos doing their thing . Or , uh , we caught a cheetah who had just gotten a hunt that morning and he was snacking on it in the bushes , which which was pretty fun .
Speaker 2Oh , my goodness , is this just normal life for you , with the lions , tigers and bears ?
Speaker 1Oh my , yeah , it's new . It's only a few years new for us . It was something that I had done before . I'd gone on those once in a lifetime trips where you go there and you see the animals . You're like , wow , that's incredible . I think the coolest part about being around all the animals is it just reminds us of how small we are in the ecosystem of wildlife we inhabit . In cities we feel like we're the most important element sometimes and humans running cities and doing all the stuff we do , but when you get out in like nature , nature , you realize we're a very small part of it .
Speaker 1But , then the other neat part is on the reserve they have over , I think , 900 different species of animals and wildlife , but then they have over 1200 different species of fauna and plants that they're protecting , 1200 different species of fauna and plants that they're protecting , and so the reserve was was built to actually protect and preserve both the animals and the different types of of plants . So it's amazing Like we had a group of birders this time out there and it was fun . Um , my wife and I tease each other . We turned 40 and all of a sudden we started taking pictures of random birds flying around . But then you see these people who actually know all the details , and that's incredible . You hang out with them and they're like oh my God , that's a Cape Sugarbird . And you're like what the hell is that ? They're like see the tail , the way it flies , like this , Like , oh , that's so special . And they start showing you all the things that make them so unique and special .
Speaker 1Yeah , and when I first looked I was like , okay , a bird's a bird Like that one's blue and that one's black and that one's orange , and it's a bird Like birds fly around , yeah . But then they start teaching you . You're like no , this one , that's a Cape Weaver . They build nests and then what's interesting is , the males will build this nest and then a female will come check out the nest and then , if the nest is not good enough , the female will immediately just chop it down and all his work is gone . Oh , no , Because it'll let rain in or it's not snake resistant or whatever the reason is . She'll check out the house he built and if she doesn't like it , she'll just literally chop it off the branch and the thing falls and breaks and then flies away . I was like oh . And all the , all the women in our , our truck were like , oh , that's how it should be . I was like no why ?
Speaker 2why should it be that way ?
Speaker 1They all thought that was a great idea in life . I was like it's a horrible idea . Like if I built a house and you came over and kicked it over , I'd be pissed Right . Like if I built a house and you came over and kicked it over , I'd be pissed Right . But it's nature and you realize , you know just . It brings us back to the present moment . I think we actually want to do some brain scans and blood tests on people when they come out , because we noticed every human being who is there said a couple of things consistently .
Speaker 2Number one .
Speaker 1This changed my life . Right , change your life . I get , I get it . I get that feeling too , but that's a consistent phrase . You hear from people and you're like , how did it change your life ? And they're like , I don't know , I was so busy being busy . I was so busy doing stuff , I was so busy trying to handle everything and grow my business and be a good dad and be a good wife and take care of the kids and do all the things that , like , I haven't just , I haven't just like dropped into life in a minute . And this just brought me to the present moment and I was like I get that Cause .
Speaker 1The challenge here is , if you're not present , you can get stomped on by an elephant , you can get bit by a snake , something could take you out in a heartbeat out here , like you have to be extremely present to every moment because everything's moving and there's thousands of animals going in every direction out here . So the presence . And then we noticed there's something you never know what you're going to see , you never know where they're going to be , you never know what's going to unfold in front of your eyes . And so I was driving a car of us back to the house one night and it was foggy and I didn't realize the entire experience changes . The moment there's fog , you can see , and then all of a sudden you can't see and you're like oh anything could be in front of the car .
Speaker 1You got to go real slow and just watch , fancy . And you're like , oh , anything could be in front of the car . You got to go real slow and just watch . And so I was driving really cautiously and all of a sudden this giant gray rock moved . And we , we , we were driving and it wasn't moving . So we're getting closer , closer , closer , and all of a sudden , when we were about five feet from it , it stood up , turned around and had a giant horn . And I was like that is not a rock , that is a Rhino , oh boy .
Speaker 1And so I swerved , slammed on the gas and we went racing down a dirt road and my wife didn't see what happened . She was in the back seat , so she just screamed . She's like what are you doing ? I'm like I think it's a rhino and I'm not sticking around to find out . And so I'm driving my friend who was sitting in the seat next to me . He was five feet , with just a pane of glass between him and a rhino horn . So he was like whoa .
Speaker 1And then she screamed is it following us ? And I look in the rear view mirror and all I see is red lights and fog and I'm like I'm not slowing down to find out , man , I'm going to keep going . Hopefully , if it is following us , it gets tired and we get away . By the time it figures it out and so we have an odd feeling . The amount of dopamine that's released in our brain is probably extraordinary levels , because I didn't know a rock could spin around and have a horn . I was just driving home at night trying to keep everyone safe in the car . Next thing I know , a rock with a horn turns around and comes towards us and we're jamming on the gas , driving down a dirt road , trying not to A run into anything else and B let the rhino catch us if it is behind us .
Speaker 2Oh , my goodness .
Speaker 1I have a weird feeling that the amount of dopamine released in our brains purely from the excitement of the unordinary happening is massive , so it also feels really good to be there , and so you're not only extremely present , but there's surprises literally around every corner you turn , and you got to keep your eyes open for it .
Speaker 2Oh my goodness , so you almost didn't make it to this podcast .
Speaker 1Luckily we did good . The rhino didn't hit the car , didn't take us out . I went back the next day and tried to spot and I couldn't tell which one it was . But I probably woke him up from a random dream . So I'm just as much to blame as he is . He's like some car snuck up on me last night and I was just in the middle of a dream . Next thing I know , bam , a group of people sitting right next to me . Yeah , freaked me out , that's crazy .
Speaker 1What a life . I always want to hear the rhino story Like . I know what my story sounds like , but I want to hear what he was thinking . Yeah , what was the rhino thinking . A group of people just poof popped up right next to me .
Speaker 2Hey , a vehicle's pretty scary . I'm sure for animals a vehicle is very scary they don't have good eyesight .
Speaker 1Yeah so everything's kind of just big and blurry to them , so a big blurry thing with bright lights in the middle of the night with some fog , is probably pretty spooky .
Speaker 3That's roaring , just roaring .
Speaker 1Alien spaceship showed up out of nowhere . Poor rhino Probably scared the tar out of him .
Speaker 2That's crazy . And do you have those experiences throughout the year ? Do you host those for others ? Kind of walk us through that .
Speaker 1So my wife and I went down there . I had been there years ago .
Speaker 2And .
Speaker 1I just finished a year and a half business project where I was doing some work on a company . We turned it around , we grew it a few hundred percent , got it profitable , everything was good .
Speaker 1And then I wrapped up my time there and I just told my wife hey , I'd like some time to just go somewhere and relax be present , decompress , let out all the work that's just been done and just allow my nervous system to relax and she's like well , where do you want to go ? Took out a map , kind of looked around the globe , and they had just opened direct flights from New York , Atlanta and , I think , Washington Dulles directly to Cape Town . And I was like , ooh , you've never been . My wife had never been to Cape Town . I was like you've never been to Cape Town . We should go . You are going to love it , Love it , love it . It's one of the most spectacular cities in the world . They call it the mother city of Africa . It's one of the most diverse cities you go to . It has unbelievable food , unbelievable hotels and restaurants . It has everything you could ever imagine .
Speaker 1But , then it has the sweetest , kindest , most generous and caring and loving people you ever meet in your life . And , and , and it'll blow your mind just being there . I'm like I know my wife , you're going to love it . Um , and , and so she was . So she was like , okay , fine , let's go check it out . So we flew down there . We landed in 24 hours . She was like we're moving here okay , this has been made for half a day like look around a little before you decide , right um it looks beautiful .
Speaker 2I got a picture here .
Speaker 1She absolutely loved it and then for my son's birthday , I was trying to find something fun to do . She had never been on saf it . And then for my son's birthday , I was trying to find something fun to do . She had never been on safari before , and neither of
Horseback Riding on the Beach
Speaker 1my son . He's only . He was turning three , and so I was like I really want to take you to go see the animals . She loves animals . One of my missions every year is to take her somewhere in the world to go meet an animal she loves , face to face . So I always think of that as making my wife's dreams come true . So once a year I'll try to make one of her life dreams come true . And so we've flown to China so she could snuggle a panda bear . We flew to Australia so she could cuddle a koala .
Speaker 2We flew to .
Speaker 1Panama so she could swim with the swimming pigs , like we've done all kinds of stuff . And so here I'm like oh my God , she's going to melt when she sees big animals , like right up in person . And so I called around to a bunch of different nature reserves and a bunch of different setups and no one would allow a child under three , or at three , to come on their reserve . It's too dangerous . There was one place I called that said if he's three , you can reserve a private vehicle for just your family to go out and see the animals . And I was like he's turning three .
Speaker 1We're there for three days . On the third day he'll be three and they're like close enough , you're fine . So they made an exception for us . We went out there and we went on safari and I was right , she lost it . There's a video of us driving onto the reserve and right when we got there , it was a sunset . The sun's coming down . We just drove through the gate and you see this beautiful , warm golden hour image of a rhino silhouette in the background with zebras running by , and she was squealing like , oh my gosh , she was freaking out . There's a funny video of a car that pulls up behind us . I'm like there's a car behind her . She's like they can go around if they don't love animals as much as we do . I'm like , okay , you're freaking out a little bit . This is kind of fun . So my heart was full seeing how alive she was . My son loved it .
Speaker 1And then she was reading the paperwork while we were there and they actually had this thing called a junior rangers program for little kids where they take them out and they teach them about the plants and the animals and the bugs and the nature . They teach them about everything . And she was like , oh , that's cool . And then she turned the page and it said for our homeowners there's another program available . And she was like homeowners , you can live here , no .
Speaker 1And so she turned to me . She's like we're moving here . And I was , like you just said we're moving to Cape Town . Like where are we moving ? I'm like , okay , apparently we need to make more money because apparently we're moving everywhere this way . Yeah , but then she went online , she did some research . She actually found out there was a plot of land available , so we bought it and I think we just we have all the architecture stuff being done . So I think this week or next week we're signing the papers to start building . Wow , which will be really , really fun , cause then we'll go spend , you know , three to five months down in nature every year just being around the animals .
Speaker 2Yeah , that's incredible . That's incredible . It's just amazing . The appreciation of life , right , I mean it's just the more we can appreciate , the more we just have like we're tapped in a little bit to the everyday , like just all the nuances throughout life , and you just get a little bit more centered , a little bit more leveled with life and it just sounds like that's why people love retreats . We just did a personal branding retreat at New York Times Square just to give people that essence and feeling of like , hey , this is what it's like to grow your brand . And so we feature everybody on a billboard in Times Square . We had podcasting at Podstream Studios , we had some workshops and just we had dinners , we laughed together , we cried together . It was amazing . But people go to these retreat experiences just to get outside the norm and and just tapped in . So I can only imagine these experiences , especially like cape town and the other areas , like just going there . Now you're giving me a little bit of like , hey , I , I gotta , I gotta start calling out time next year .
Speaker 1Uh , hopefully we'll be . I mean , once our house is done we'll be there every year , but then we'll have at least one or two weeks a year . Now we had some guests come in from dubai who totally they booked a adventure every day itinerary , so they were making us jealous every day we're riding horses down the white sands of the beach next to the ocean .
Speaker 1And then the next day they're in a helicopter flying over the mother city . And then the next day they're riding quads through the dunes . And then the next day they're zip lining over the ocean . Then the next day they're they're on safari and then the next day we're like my god , how did you find all this stuff ? Yeah , we
Helicopter Ride Over the Mother City
Speaker 1didn't even know it was there . That's crazy . So for people who like all that stuff , the whole thing's there . But the neat part something you said was we had taught retreats in the past where we were trying to teach . Every day I learned what not to do . One time I taught every day for a 25-day 10-country cruise .
Speaker 1Oh man At day 15 , I was like this was not a good idea . I should have just invited people to hang out on a cruise and I'd talk one day or something . So I learned my lesson the wrong way and so this time I said I'm not teaching anything . We're just going to hang out and we'll have fun . We'll have bonfires , we'll laugh , we'll talk , we'll bring up like key discussion points , but we're literally just going to focus on creating a community experience . Just come and enjoy this with us .
Speaker 2Yeah .
Speaker 2And it was magic no-transcript and that's I mean , that's everything to me , but I just feel like they're craving it and I kind of got cause . We used to do large conferences before . The reason why we did the New York retreat is because people said we want more connection . We put out the survey , they're like we want more connection . So to your point , it's like maybe there's there's talking points , but maybe there is no agenda , maybe there's just we get together and we give a great group of people . So what is your take on what people are craving right now ? So there's an evolution of people .
Speaker 1I wish I had the image I could put up here . But if you imagine , there's like an hourglass , like a triangle coming up , a circle in the middle and then a triangle going the other way , and the first three stages are what most people are trying to figure out in the beginning . The first is viability . So I have enough to live the life I want to live and do what I want to do . Once they have that kind of locked in , I have enough . I can afford my life . I can afford food . I can afford insurance . I can afford my life . I can afford food , I can afford insurance . I afford my groceries and my bills and all that stuff . I have enough . I'm good .
Speaker 3Next thing they then start to focus
Quads through the Dunes
Speaker 3on is I'm loved enough .
Speaker 1So it's about being the type of person that can be loved and understood and appreciated and valued , and to have someone to share life with . And once that's fulfilled and you feel really loved , and it's self-love first like you actually love the human being you've become and you're becoming and you have someone that values you and honors you and respects you and understands you and appreciates you . Once that's filled , then the third one is I am enough , and not a human doing , but a human being Like not I've done enough today , but if I were to just wake up and sit and breathe , I know I'm enough as a human being , regardless of what I do or don't do . And most people are deathly afraid of that one because it's like oh , I don't know if I'm enough .
Speaker 1So we try to do a bunch of stuff to prove to ourselves that we're enough , and so there's I'm going to intertwine a few topics here there was , there's a book written called finding your second mountain , and the author said our first mountain that we try to climb and scale in life is focused on what we can get from life , and so it aligns with this trying to get enough to to pay the bills and survive and have viability . Trying to get the love we really desire , to fill our love tank and make us feel loved . Trying to get something accomplished , to show ourselves that we're good enough , that we are enough as human beings . So this whole first part of the journey is trying to prove to yourself that I am enough , I have enough and I'm loved enough . Once those are full , I've noticed that when human beings feel like they have enough , they are enough , then they loved enough . All they want to do is help others feel that way too .
Speaker 2Yeah , you want to reciprocate , you want to- .
Speaker 1You want to pour over . You're like gosh , this feels good . And then you see someone who you're like ah , that person doesn't feel loved at all . Gosh , I want to help them feel loved because it's so full , it's so abundant , it's so good . Like gosh , I want them to feel this way and so we try to pour over into them . Same thing Like when someone feels like they're enough and you get around someone who's lacking confidence because they're uncertain in themselves , you'll see someone lean over and be like you got this .
Speaker 2Yeah , you want to help .
Speaker 1Come on , I'll help you . You're fine . You totally got this . I believe in you . Let's go .
Speaker 2Those words are so powerful . What you just said , I believe in you . I've said that to people . This one lady just cried in my arms because whatever she was going through in her life- .
Speaker 1She didn't feel like she was enough .
Speaker 2She didn't feel like she was enough and just the words of that just broke her where she was like , oh my God , and just released kind of thing , and it's so powerful , it's so powerful , it's life-changing , and so that's the .
Speaker 1That's the initial work . We're trying to get those things from life and most of us think , if we go out and do something , that those will fill our buckets and to some extent it does . But it's really an internal game . You know , we don't love ourselves . It's hard for other people to love us too . If we don't feel like we're enough as a human being . It's hard for other people to reflect or see that in us as well .
Speaker 1If we don't feel like we have enough , regardless of how much we have , if we don't feel like we have enough , we'll constantly be operating at a scarcity . And when you're operating at a scarcity , you treat the pie totally different than you are for operating out of abundance . And so when I was living in a village in Uganda teaching organic farming , people are living in mud huts with no running water , no electricity , no toilets , but they're abundant . They'll come over and they'll share their meal with you . They'll give you the shirt off their back because the only shirt they have like they operate out of abundance , because they know
Ziplining Adventures
Speaker 1they have enough .
Speaker 1Versus you can go into some of the biggest cities in the world and someone robs you or steals from you in some way and you find out they're a millionaire and have a whole ton of shit and you're like why are you stealing from people ? You have way more than enough , but they don't feel like it's enough . Therefore , they're constantly operating out of scarcity , trying to grab anything they can from everyone around them . Wow , ooh , that's crazy . That's internal game , that's not external , that's not reality . That's their internal reality that's reflecting .
Speaker 2Yeah .
Speaker 1There's concept of once those are full . Then the author says we have a transformation experience , usually where we question everything why did I spend so much time doing all that ? Like , does it even matter ? Do I even care about those things ? Like , why was I so caught up in that for so many years ? Like , what was the point ? We question everything .
Speaker 1What we're really looking for is our values . What's actually most important to me in life ? What do I actually care about ? I don't have to do anything at this point . What do I actually want to do ? Who do I want to spend time with ? What are the projects I want to work on ? What do I really care about ? What do I want to put my time and money and resources into ? What do I think and believe that it deserves the effort of my life , every day , working towards it ? That's a transformational moment and the real transformation happens when we take our most precious resource , which is our time , and we take our calendar and we make it match our values and we take everything off the calendar that isn't in alignment with who we are . We go no , I'm not giving that my life . No , thank you . I'm only putting my life into that which I actually care about that , what actually matters to me . I'm eliminating everything else off the calendar .
Speaker 1And then you have someone who's living in alignment with their real , true core values and that person feels abundant and alive . They're like wow , I only spend time on things that actually matter to me , people and projects that I deeply care about Moving forward . Then they get to this next step where it's cool to focus on all the stuff I care about , but it'd be kind of fun if I could find other people to do it . With the old phrase if you want to go fast , go alone . If you want to go far , go together .
Speaker 2Yeah .
Speaker 1And so they're like , hey , who can I do this with ? And this was the stage of life that I hit where . Then I looked around at my friends and I was like , hey , do you want to go to a safari in Africa ? And they were like , yeah , if I had the money . And they were like , yeah , if I had the money . Yeah , Come on , how can I help ? Do you have your business here ? Let me help you grow your business . You can have enough money so we can all go . Yeah , Truthfully , one of my inspirations of why I help people grow their business I want more people to hang out with what a motivation .
Speaker 1I will help you figure your stuff out so you have enough , so we can go do cool stuff , because I'm tired of doing stuff just by ourselves . Yeah , um . And then the second part is you get people with a ton of money , their business is booming , but they have no time they're just working they're like time is money , man
The Safari Experience
Speaker 1, like what do you think I would go for a week ?
Speaker 1are you crazy ? Like there's so much I have to get done ? There's no way I could take that much time to go all the way over there . I'm like okay , then you need to learn more leverage in your business . You need to become an owner , not just an operator . You can't just be working 24-7 . We got to start building a team , a machine , people , processes and dashboards to get the right people doing the right stuff , to actually free up some of your time so that you can get on a plane and come hang out and do fun stuff and refuel your mind , body and spirit while your business continues to operate and run just as if you were there .
Speaker 1And they're like ooh , so we got financial freedom , then we got time freedom . But then I realized there's something really dangerous that happens if you have both of those but you're missing the third piece . If you look at young people and I'm just going to take random place , let's say Hollywood , for example , young person they were in the movies as a kid . They make a ton of money and they don't have to work , they have a ton of free time . That is a very dangerous position to be in . Very . That's drugs , alcohol , guys , girls , that is just . They can fall down a trap of just horrible life choices that really screws them up and you've seen it happen again and again and again . Because the piece they're missing is purpose .
Speaker 2Yeah .
Speaker 1Something beyond themselves that they're so passionate about , so focused on , so committed to that . They wake up every day not trying to force themselves out of bed to go do something , but they feel compelled . They're on a mission to go try to make a dent in this in the world , and it can be anything . It could be animals or people , or planting trees , or taking care of their family , making people smile , it could be anything , but it's something that they feel compelled every day , that just draws them out in life , and it's something beyond themselves that they're working tirelessly for .
Speaker 1And people work hard when they're trying to make something when they don't need anything . They tend to work 10 times harder Because now they're on passion , they're not trying to get something out of life . They found what the author calls the second mountain . The first mountain is what you can get from life . The second mountain is what you choose to give to life . And when they wake up every day with that kind of passion , all they want to do is share whatever they believe their gift is .
Speaker 2Yeah , that's incredible . So that's that's you kind of just mapped out what the the human experience really is , and people get stuck in some of those levels that you just shared , I mean I wish I could say it's an age thing , but it's not .
Speaker 1It's not . It's not People who are stuck at stage one or two or three , and you meet very young people who somehow have evolved in the stage five or six or seven . You're like , wow , they get it , and normally society reflects that , though . When you meet a young person who's dialed in and they stand up and just share what's true to them , people immediately go . They get it , yeah .
Speaker 3They are old soul .
Speaker 1Like they really get life . You can just hear about what they share Like they get it . It's not about them . Hear about what they shared Like they get it it's not about them . It's about this mission or this passion or this purpose they're tied to and you can just so see it so purely in them . And then other people are like , well , we'll see if what happens is they get older and experience real life , and that's usually someone who's stuck somewhere themselves and hasn't figured out a way through it .
Speaker 2A hundred percent , and do you feel like people can be stuck at different places ? Because I'm also thinking like , even if we get to that , to that four , five , six stage , and let's say , I know people that have purpose , they have time , but they're throwing all of their life into their purpose and not making barely any enough to survive yeah , I know that . That's that person as well .
Speaker 1So here's what's challenging with that At any moment , the world around us can change and you have to go back and refill each one of those stages , even though , psychologically , or emotionally or spiritually in your heart , all you want to do is focus on the mission and the passion and the thing that brings you joy that you know is your deepest purpose in life . If you can't pay for it , toast , it's not going to go anywhere . It's a great idea , but you're stuck . And so I have a friend who went . He graduated school , went to work at Bain Consulting . He lasted about three months and then took a sabbatical . That's not normal . I'm surprised they let him do it .
Speaker 1But he had three months of a job and he said I need a sabbatical to think about life , oh wow . And he didn't make any whole lot of money yet , but he had $25 in the bank account . And he met this little girl when he was traveling around the world who said you know , can I have something ? And he said what would you like , like food or money , or ? And she goes no , I'd like a pencil . Like a pencil , of course , that's it . And he goes why do you want a pencil ? And she's like because I want to be able to learn and it's like , wow , you meet a little kid who all they want to do is learn and a pencil would change their life .
Speaker 1And so he created this organization called pencils of promise and they've built over 600 schools around the world in developing regions of the world . It's unbelievable
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Speaker 1. And he started with 25 bucks and you look at that and he came up with something . He taught me this he says you know , at bain Wall Street , all these people are focused on is money , money , money , money , money , money , money . That's it Profit , profit , profit , profit , profit . In the nonprofit world , we have a bunch of huge-hearted humans who really want to help .
Speaker 2Yes .
Speaker 1And they're often standing around with their hands out being like can you please give us some money so we can go do something that's so needed in the world .
Speaker 1But we can't do it without money . And he says if you drew a circle for the big hearts and a circle for the giant stack of profit and you kind of overlap them slightly in the middle , this little Venn diagram slice in the middle , he drew a line up and out and he said I call this a-purpose enterprise , and what it is is an extremely profitable business that makes an insane amount of profit . And it takes that profit and it immediately invests it in the people and projects that matter , so that the nonprofit , the heart , the goodness , the give back , the take care of , has an endless supply . It has its own money printing machine that will forever continue to fund all of its good work , and it doesn't have to be a nonprofit anymore because you're not going to need outside funding . People can participate if they want , but your machine you built has more than enough to take care of it forever . And so my wife and I looked at that . I had a kind of a fun discussion . I'll see if I can hold this up if the camera will allow me .
Speaker 1I have a friend when I was living in Uganda where I got sick really bad , and he took care of me . He stood up 24 hours a day keeping a cold rag on my head making sure I didn't overheat . And so , years later , him and I were chatting on Facebook and a couple of years ago , he texted me . He said hey , I'm having my first baby , and he named him Jarek . I was like , oh , that's cool , I have someone named after me somewhere in the world . And so a couple weeks ago he texted me and he said you know , it's time for baby jerek to go to school . We've picked out which school nursery school we want him to go to , and here's the fees , and we're requesting assistance . I went to my wife and I was like , well , this is .
Speaker 2I don't know if you can see it let's see , see it's a little , oh , it's coming in .
Speaker 1Okay , baby Jarek .
Speaker 2Yeah .
Speaker 1And she's laughing . She's like you have some explaining to do . Uh , he's not my son , he's just named after me . Yeah , jack , son , um . And he said , you know , I told her the story . And she's like oh , that's so sweet . And I'm like he's requesting some help to send him to school . And she's like , of course , and so he's going to the Notre Dame's nursery school . And she's like wow , I'm just proud , your kid made it to Notre Dame so early .
Speaker 1And we ran all the numbers and it was 5.5 million Ugandan shillings per year . That includes the medical card and the transportation to school and the food and the uniform and the supplies and everything . And so we did the math and it comes out to $1,500 per year . I was like , done , wired on the money . They sent me back a little receipt and the thank you from the school and they're like the teacher will give you an update every three months on how Jarek's doing in school . And I was like , well , this is going to be fun . And then I sat with my wife and I was like , you know , one of our dreams has always been how cool would it be to pay for 10,000 children per year to go to school ? And I said just think about that for a second , 10,000 young people would go to school . And I said I said , if this was the number , let's just take it as it . That cost 15 million a year . That's totally doable . That's not like billions of dollars .
Speaker 1Yeah , that's totally doable yeah then I said but instead of of just giving the money , I said what if we set a goal to earn enough that we could invest it and let the interest every year come out to be 15 million bucks ? So let's say we had 150 million bucks invested , 15 million and 10% yielding cashflow . We have some places we can do that that we're very familiar with and it works . And so put it there , get the 15 million a year and send 10,000 kids a year to school . And I said watch this thought . Imagine in 25 or 30 years we get invited to a stadium with 10,000 young people and you get to stand in the middle knowing that every single one of these young people who've become engineers , doctors , lawyers , who've become engineers doctors , lawyers civil servants , teachers , nurses , everything you could imagine mechanics , business owners they're all here and all of them get to say I don't know if I would have been able to do this without your help .
Speaker 1Thank you , for this changed my life .
Speaker 3Jeez .
Speaker 1And I was like that would be cool .
Speaker 2Yeah .
Speaker 1I mean shit , even if it's like 10 people , but my God , if we could get 15,000 young people a year to go to school . You have a stadium full of humans and you get to hear all the stories of what unfolded in their lives , that we got to play some small part of . That would be worth doing .
Speaker 2Wow , I mean , one thing I love about that is that you gave yourself room to dream and to figure out an idea A lot of us don't carve out any time to even dream of .
Speaker 2Like what , if ?
Speaker 2Are you and I use the words like what if there's a world where we did this and then you also reverse engineered it , where you figured out , okay , well , this is how it could happen , yeah , and then I love the end result of it , where it's not in an egotistical thing , it's in a , it's in a hey , what if we packed a stadium full of people , that of lives that we changed ?
Speaker 2I mean , that's , it's absolutely incredible and it's it's something that it really helps other people . But then in return , you know , like the way the world works if you give out a lot of of of your time , energy , effort into a lot of things , it's going to come back to you tenfold . By just doing that's kind of like . I think it's like the law of energy . It's just like if you're giving that out and it's positive and it's reinforcing , you're helping other individuals . You kind of said , even on on the , the levels that people go through , it's like you're also going to feel so fulfilled too at that moment , for everybody that participated in that and became a part of it , I mean that's absolutely incredible .
Speaker 1Some stuff like that .
Speaker 2Yeah .
Speaker 1You know , I just taught a session on purpose for one of our classes earlier and it's that thought of when you find something bigger than yourself to do it for . It's where that compelling purpose comes from , where you wake up and you just feel drawn to go find a way , drawn to figure it out , and it's fun . It becomes something where even the idea of it lights you up . Even if we only got to a hundred kids kids I would still look back and be like that was amazing . But if we could actually get to that giant , crazy goal , that would be absurd , that'd be unbelievable .
Speaker 2Blow my mind man , that'd be crazy . Now are you ? Are you on that path now ? Yeah , yeah .
Speaker 1So there's a neat part when I come up with some of these crazy ideas . My wife laughs and she's like , okay , yeah , figure out how the math is going to math on that one . And I look back and I'm like , okay , I don't know how the math is going to math , but it gives me inspiration to look for bigger opportunities .
Speaker 2For sure .
Speaker 1Yeah , to look for bigger opportunities For sure , yeah , and so I'll sit down and I'll say , if I need an opportunity that's gonna yield this kind of return , what's available ? And I'll start looking at the opportunities in the world differently . I have a different filter now . If I need something that's , you know , in 10 years is gonna make 150 million net profit after tax , money that I could invest on behalf of this concept , I need to weed out everything that doesn't have that potential .
Speaker 2Yeah , clear out your calendar again .
Speaker 1And so I got to sit down and go . Uh-uh , these things don't have that potential . Even if I was the best on earth at this and I was the MVP and I was the valedictorian , I was the best of the best of the best . There's certain career paths that the math never adds up to . That amount .
Speaker 1Like it just doesn't . And so I have to step back and go ooh , are there any that align with my core values ? Are there any that align with what matters to me most , that solves a big enough problem for humanity or earth that's worth yielding that amount of revenue and profit ? And so I ask a different question . The question becomes what are the biggest problems people on earth are facing right now , and what are some possible solutions that a business could step up and deliver at scale that would help millions or billions of people in a unique way that my specific talents have some level of value that I can offer ? That would be worth this kind of earning potential . And then you got to reverse engineer a lot of different stuff and it's like , okay , this one education Nope , I'm going to end up donating money , not getting any money from that . That's not going to work . What else ? And you start taking paths backwards to find out what actually has that potential . And the fun part is , as I asked that question , my belief is the mind is incredible at finding answers if you propose a question and give it space .
Speaker 1One of my business mentors . I sat with him and he's bought and sold over a billion dollars of businesses in his career . Most of them are small , normal type businesses . He had a portfolio of car washes and bug zapping companies that he completely optimized and he exited and sold and got an 11X multiple and so he cashed out 110 million bucks at 72 . And now he's kind of sitting on it enjoying life right now . And something that he looked for . When I asked him what is the most important business optimization tool you have , like what is the one thing that if you could do for every business , you pull that lever and like boom , it just goes . And he said thinking time .
Speaker 2Oh , I get it .
Speaker 1I was slightly disappointed . I was like , okay , no , give me something I can do . Man lame , tell me something better . Like what's the second most important thing ? First one obviously didn't do anything for me . Uh , he's like no thinking time .
Speaker 1He said there's , there's a guy I think his name's Cal Newport that wrote a book and he talks about how all the greatest psychological or achievements , the things where there were breakthroughs in thought , all happened where people took time to do what he called deep work . And deep work was when you disconnect from the busyness of life , you have one specific question you're thinking about and you allow yourself hours and hours and hours of time just mulling over the possible answers to that question . And so the way my mentor broke it down is he called it the third . Third , he said we take 30 minutes once a week and we take one question . We write down the question on the top of the page so we know exactly what we're focused on .
Speaker 1We set a timer for 10 minutes and we sit and the moment we hit start , we write down every possible solution to that question . Just write , write , write , write , write , write , write , write , write , write , write . Timer goes off . Take a two minute break , stand up , shake out , do some breath , work , relax , sit back down , hit , go again . The only rule is with the second 10 minutes you cannot write down anything you wrote down in the first 10 minutes . So force your brain to think .
Speaker 2Yeah , you're going a level deeper , yep .
Speaker 1Go a level deeper , think and think and think and think , write , write , write , write , write , write , write Same process . Get to the third third and at the third third only requirement is you're not allowed to write down anything you wrote down in the first or second round . So now you're really thinking and in that 30 minute period of time he said when you look at the surface level answers people come up with on the first round , it's stuff like when you look at the surface level answers people come up with on on the first round , it's stuff like I need to grow my business . What's the ? You know , how do we get more customers ? Was the question . And it's like well , we need better sales and marketing . Oh , I get it .
Speaker 2Yeah .
Speaker 1The third . Third said I actually need to make sure my product solves the solution in the time we promise . Product solves the solution in the time we promise . You're like , oh , yeah , that'll make a big difference . You can sell and market all you want , but if your service doesn't actually deliver the result in the time you promise , you're out of business . Yeah , that is a major adjustment that needs to be fine tuned consistently . And so it's like the stuff you get on that third round is very different . And so he does that in just 30 minutes . Imagine doing that for seven days , like by day six . You'll have a whole different level of expression of yeah , you're looking at the problem especially if you can like figure out , like , if you can talk with others .
Speaker 2So , within the time of decompression , as you're going through those days , if you could talk and ideate around each layer that you're going down , that also helps spark new ideas or different perspectives . So , as you're going through each day , you're digging deeper and deeper into , like what actually is going to solve the problem . So , yeah , that's , that's amazing .
Speaker 1And so I looked back on it . There was a guy a long time ago , abraham Maslow , who created Maslow's hierarchy needs in psychology , old school personal development and human development stuff . He went and spent time at a place called Esalen Institute out on the coast of Big Sur , which is this amazing kind of sanctuary , set up with natural hot springs and hot tubs , on the very edge of these giant cliffs , overlooking the ocean , in this incredibly peaceful and serene environment , and he went out there on a personal retreat and spent time thinking , just think , analyzing everything . He knew , everything he'd heard , everything he'd seen , and just thinking and thinking and mulling it over , mulling it over , mulling it over . And then boom , that idea , that concept came to life and he started sketching it out and mapping out that whole concept .
Speaker 1That became part of all the standard psychology classes . Like wow , he solved it with thinking . Standard psychology classes yeah , like wow , he solved it with thinking . And so I looked at that , bring it back together and say , ooh , we need to create space for thinking . Now , what's competing with thinking time nowadays ? Everything .
Speaker 2Yeah , I was going to say , I started to say a couple things in my head and then I'm like it's pretty much everything .
Speaker 1Our neighbors , the bird that likes to scream in my window in the morning , yeah , social media , the news , everything , everything's competing with thinking time , because thinking time requires us to shut all the noise off and to become present and to just sit and think . I was like gosh a house in the middle of nowhere with a bunch of animals around it probably a great place to go think .
Speaker 2This is why coaches , and this is why you need people to guide you sometimes , and even this questioning as well . There's also this like five , what they call the five why framework , where you just keep asking why five times to whatever question that you have and you're going to find at least a better solution than you did in the first two whys . Totally Because you're digging down and finding the level deeper . But sometimes you need somebody to guide you through that to understand a little bit .
Speaker 1If we're smart we'll get a Sherpa , and I remember I use that word as a fun word yeah , I was working with a client whose family is extremely well off . His grandfather was a former presidential prime minister leader of their country . His dad is extremely successful and ran this giant multi-billion dollar business and has all the stuff . And he retired at one point and his son , who I was working with , was kind of worried about dad because all dad was doing was talking about his will and playing crossword puzzles . He's like oh boy , that doesn't sound good at all , like we need to find something for dad to do so it lights him back up and he feels compelled and purposeful again . And I talked to dad and he's like well , you know , I'm very grateful for the work you've done with my son . You've seen the transformation in him . It's wonderful to observe . So thank you for that . And he said but tell me a little about what you do . And so I described coaching and accountability and all the things we do and he said I finally understand .
Speaker 1You are a Sherpa . I said , excuse me . And he says you know , if I was going to go climb Mount Everest , you would be my guide . I said that's interesting and he says , yeah , you'd be stupid to climb that mountain without a Sherpa , because the Sherpa knows the routes . It knows which route to take , at which time of the year , which gear to pack . It knows what day and what time to move forward and which day and what time to hunker down gear to pack . It knows what day and what time to move forward and which day and what time to hunker down . It knows what things to do at the right time to make sure you accidentally don't get caught in an avalanche or fall off the side of earth . It knows what places to step and what places not to step . It's walked the path before many times . Most climbers only get to the peak once there's a Sherpa , who's been there at least 15 times .
Speaker 2Right .
Speaker 1And I said that kind of represents the second mountain . The first mountain are people trying to get to the top to prove to themselves that they can do it . The second mountain is a Sherpa who every day walks people up to the top and their greatest joy isn't getting back to the top . Their greatest joy is watching someone else's face light up when they realize they can get to the top too .
Speaker 2Yeah .
Speaker 1And I said that is exactly what I do . I just never thought of it that way .
Speaker 2Yeah , once again thinking time , but also experience . I mean , if you would have never had that experience with that person , you would have never learned about this Sherpa experience with that person , you would have never learned about this Sherpa .
Speaker 1It's a simple concept of hey , I'm willing to throw your bags on my back and help guide you up this hill so we can get you there smoothly , safely and consistently . I know there's more to life than just getting to the peak of this mountain .
Speaker 1Because , for most people . They think , if I can just get to the peak of that mountain , if I can just make that much money , if I can just get that person and be married , if I could just have those kids , if I could just get the house , if I could just drive the car , if I could just take the trip , if I just have the jet , if I could just do the thing , then everything in life is going to be amazing . That's like saying , if I can get to the peak of that mountain , everything's going to be amazing . But I know something that's true the peak of every mountain only has three things in common a feeling of accomplishment it feels really good when you get there thin air and a nice view . But I don't know anyone who lives on the peak of the mountain forever and never comes back . So the fourth thing that every peak has is a walk back down and then a search for another peak to go after .
Speaker 1And , as a Sherpa , no one wants to believe that . But when you've been there enough times , you've seen it enough times , you realize thin air , nice view , feeling of accomplishment , and walk back down , find another peak . And eventually , though , when people have peaked enough mountains , they hit Mount Fuji , they hit Mount Kilimanjaro , they did Everest a couple times . They've done all these different mountains . Eventually they realize that it's kind of the same thing over and , over and over again and it doesn't feel as fulfilling as the first .
Speaker 1However many times yeah what does feel fulfilling , though , is the day that they decide to become a sherpa and help guide someone else up that mountain , because you all of a sudden throw someone's bags on your bag and go come on , let's go . And they go . I don't know if I have what it takes . You go , you can do it , I believe in you . Let's go . And they start walking and they're like but it's cold , you're like , you're fine , you brought the jacket right . Yeah , good , keep going .
Speaker 3I can't breathe here .
Speaker 1Take my oxygen tank . You'll be fine , Just keep moving . And all of a sudden , one day they're standing on the peak of this mountain that they didn't even know if they could do themselves . Their eyes are lit up , they're looking around , they're taking a ton of selfies . Nowadays they're like I did it . You're sitting on the rock . You're like cool , Ready , let's go back down . And some people are stubborn . You have to take them up the same mountain 10 times for them to finally get that . It's the same . But eventually , if we've done it enough times , we look around and realize the question of who could I bring with me ? I have a hashtag that I love , which is we all rise together . If you're going to do this journey , who are you willing and wanting to take with you ? I talked about funding schools or funding hospitals . I'm also going to set up a side fund to take friends with me places . So when they say I can't afford that , I'm like shut up and get on the plane .
Speaker 2Right , because that experience to your point , I mean with this whole conversation what I've also learned is like those experiences will drastically change people's lives and even perspectives on life , and they're transformative . So just getting them on the plane and getting them there , that's the hardest part . But once they're there , that's when all the unlocking happens . And then they go back and they're 10 times as better , and then they start thinking of different ways and you give them time to think , which then the next time you want to go on a trip , you're like hey , no , don't even worry , I don't need any help , I've already figured it out and I'm going .
Speaker 2And then it becomes I've noticed this too with our experiences that we throw like when people can make it finally to the first one , they're like they're going to figure out whatever it takes to get to all the rest . I mean cause they know how powerful the circle is of people that you're around , but also the , the overall experience , and I love this . I just never thought of it this way until you said it . But the , that thinking time is just that's what people need is , especially in the busyness of the world . Technology is so accessible now they need space to think .
Speaker 1Yeah .
Speaker 2It's absolutely incredible . I never thought of it that way . Now I know why you're really good at what you do , because you've proven it on this podcast that I mean we're all in this journey , we're all trying to figure out , we're all stumbling through life and we're all these different levels . But it's kind of like , if I like video games , it's , it's it's what I do also just to disconnect my world , uh , in in my day-to-day activities . But it's like people are trying to get to the next level always . But that search the end boss . After you beat the game , you're gonna , like you said you got to the top of the mountain , where's the next game ? What's the next thing I gotta do ? And so then it's more about purpose . Maybe I want to create games , maybe I want to help others with their levels of the ones that they're going down , and that's the joy , that's the real joy . This has been very inspiring . I did not realize this conversation was going to go this way . I had a bunch of other questions , so this is real nuts and bolts .
Speaker 1If we look at the P&L , then there's four numbers we really want to focus on that are going to drive the revenue and make the profit grow . We could do that too , but I don't think that doesn't make it well .
Speaker 2No , this has been way better than whatever questions I had . It's just so impactful . So , jarek , what's next for you , man ? I mean , what's next on the horizon You're looking at ? You know , 2025 . I know you kind of painted a little bit of your vision and where you want to go . But what's next for you and your business ? Maybe your family ? I know you're building houses .
Speaker 1I mean , what's next for you ? Yeah , we're pumped . We're working on building that house in South Africa . That'll be done kind of March 2026 . So next year we'll go down and get to see maybe 80 , 90% of the house almost done , which is a fun moment to be like , oh , it's almost ready . Luckily , march is my wife's birthday , so hopefully March 2026 , we'll go back fun moment to be like , ooh , it's almost ready . Uh , luckily March is my wife's birthday , so hopefully March 2026 , we'll go back and get to be in the house for her birthday , which would be really really special and a fun moment . Um , what's next ? My wife is setting up nature school for our son here . So she just found a horse stable down the road that that has a little side place that they can create a little nature school for our son and some of his friends to go to and learn about life and nature and all this stuff at four years old they're going to start learning about , which should be cool .
Speaker 1Business-wise , we have some really really cool partnerships we have in drastically different industries than my normal one that have the potential to absolutely change the world , which is fun , and they do have the earning potential to pay for our vision and dream of sending 10,000 kids to school and all that . So there's some really cool partnerships we're working on In our normal day-to-day business , really pumped for our clients . Part of my day-to-day is helping them optimize their health , relationships and businesses , and so we go to work on them as people , on making sure that they feel like they are enough , they have enough , they're loved enough , making sure their business is booming . I think small businesses absolutely transform families and communities , so I'm a huge fan of learning how to do the right mechanical pieces that just make them go . We have a business board program . That's super fun for people who are kind of making a million plus a year . We'll take them in there and it's fun .
Speaker 1Our best performing clients in that group so far over the last three years took their business from $500,000 a year of revenue to $5.5 million . They grew their team from three to 15 . They're on Forbes fastest growing 5,000 companies in the country , kind of deal , or Fast Companies , fastest growing companies . Wherever that list is , they're on that . They've won every award in their industry . They're absolutely dominating . It's female owned and run and two , two partners . They're wonderful , wonderful people and we've been the the business mechanics underneath them . They're the effort and the heart and the passion and the knowledge and we're the mechanics to reach . Make sure they have the right stuff in the right place to really make it go and sustain .
Speaker 1Yeah , a ton of fun , and so that that's the piece . My wife is passionate about training other coaches . Okay , I got frustrated with only being able to coach so many people at a time .
Speaker 2Yeah .
Speaker 1Which is a real challenge .
Speaker 2I mean it is . I mean you want to help so many people , but especially one-on-one . You can't like . You just don't have the time capacity to do it . But I love one-on-one .
Speaker 1Someone convinced me to transition from one-on-one to group and I did it for a few years and it's awesome and I live for one-on-one . That's my joy . I was just . You know , if you leave me alone on a Sunday , I'll wake up , meditate , do some breath , work , work out , hit the sauna , learn something for a few hours stretch and then I'll probably be on Instagram just helping random people solve shit , like if you leave me alone long enough .
Speaker 1There was a girl and a young girl in India who who parents wanted her to be an engineer , but she wanted to be a pilot . And she hit me up on a DM and said sir , how do I handle this ? And I was like whoa , we're going to set up some objectives and talk to your parents instead of a plan . And she's like well , you don't do that in my culture . I'm like , well , I'm not of your culture , so we're going to figure this out . And so we went back and forth and I think a year or two later she messaged me and said , sir , I just wanted to celebrate . You gave me that course of yours online .
Speaker 1I did it . I talked to my parents , I got the courage . I have my vision , I showed it in my plan . They're so excited for me . So I'm in pilot school . Like I'm so excited . I'm like that's fucking cool man . I can't wait for the day where I'm on a plane , for some reason going through India , and a pilot comes back and says I don't know if you remember me and I said I'm sorry , I don't .
Speaker 1And she says well , a long time ago I sent you a direct message on a Sunday afternoon your time and you helped me convince my parents to become a pilot instead of an engineer . Welcome aboard . I'll have tears in my eyes , I'll be like that's cool .
Speaker 2That is really cool .
Speaker 1And so for me , that is my jam . That's what I do do At this stage , we still need to work a little bit for money , not too much . We have lots of investments . We're very blessed on that side and we're growing . We're almost completely winning the rat race , or whatever Robert Kiyosaki calls it . We're very close , a few deals off and we're good . But that thought of that's what I do in my spare time . I'll just reach out . Let people hit me up . I'm like , oh yeah , here I can help you . What about this ? Or think about this , or try this , or use the tool or here , let me just send you one of our programs .
Speaker 1Like , um , my wife doesn't love that . She's like , just give them a link and let them buy it . I'm like why they're a kid in India . Like who cares here , I can't wait to meet her flying or playing one day .
Speaker 3Like I think that'd be super cool .
Speaker 1Um , and so those things are what's next ? Yeah , still trying to learn how to surf . I have a lot of time falling over . I'll figure it out .
Speaker 2Yeah , that's amazing man . Yeah , there's one thing that I really appreciate about when people reach different levels of success and I've heard this kind of from different people , different levels of success , and I've I've heard this kind of from different people but when people , even if they're in their minds at the highest peak of success , it's just still being tapped in and grounded to where people are in their day-to-day life . And when you're just and I'm not saying to always make yourself hyper accessible maybe your wife is not super , super happy about all this .
Speaker 1She'll come in and be like hello , hello , I'm still here . I'm like , oh , I'm sorry , did you put your phone down first ? Okay , I'm sorry , I'll throw mine off the balcony .
Speaker 2Yeah , it's a fight of like , oh , who's on the phone , who's doing this , who's doing that , but it's when you at least leave the door open . I remember when we did our first really large conference it was about two , two years ago and we I've rented out the Pfizer form in Milwaukee , wisconsin , and we did this like entertainment business community connection conference and it was unlike anything that people have seen Now . I didn't pack it out with 17,000 people in it . We blacked out most of it and kind of had the theater row seating and had the stage on the floor . But I remember I sent a message to she no longer works there .
Speaker 2But I sent a message to a lady that worked at VaynerX and I just said , hey , this is the conference I'm putting on and it was like this last kind of second-ditch thing . And she messaged back and she said this looks great , which I wasn't expecting the message . But she said she purposely always takes 15 minutes a day to meet somebody new , no matter what level of success that people get to . She's like this is just what I do . So that then turned into Vayner x sponsoring part of our conference . She she flew out to speak at one of the panels and like , just the rest is history .
Speaker 2Now we , we work with different pieces of vayner and so it's just . It's one of those things of like , no matter what level , that you are just carving out time to meet new people , because you never know , you might , you might change your circle to change your life , but also you might not know what that , that gesture of what you're doing , the ripple effect . Like to your point about the lady saying hey , welcome aboard . I mean , what a story if that happens . I mean that's , that's crazy . But you just never know the ripple effect and I think that's just about goodwill , right ? That's just about , once again , the , the why of why you're doing what you're doing , and it just puts out that good energy where I know maybe you're missing a few seconds in different time with your wife , but look , it may come back where now , look , she's getting a beautiful house built over in Africa .
Speaker 1So it's a give and take right , it's a give and take , right , it's a given way . Back when , probably , oh maybe , 10 years ago I think it was right around our wedding 10 years ago my wife and I wrote a book it's it's under my name , but we worked on it together , um , and I remember I published it and I did what every author does , like you do the vision board of New York times bestseller , like million copies , so changing the world , best thing ever . And it launched and you know we sold . I think to date we've sold 20 or 30,000 copies , so it never enough to become a New York times bestseller . It never , never really went there and in the beginning I was completely disappointed . I was like , oh , like , we spent months on this , like what a bummer , like why in the world ? Golly , I could have done so many other things .
Speaker 3Yeah .
Speaker 1And I was so frustrated with it and I remember fast forward . I got a handwritten letter in the mail one day and I opened it up and it said Dear Mr Robbins , I am and had their rank and name , I'm in the Air Force , I've been deployed , and a little bit about my story . In the last few weeks of my life I've struggled with just incredible PTSD and every night I've had my firearm in my mouth wanting to pull the trigger because I can't imagine anyone living like this anymore . And just last week this person gave me a copy of your book and said here , gift from me to you , read it , you'll really enjoy it . And she said I read two chapters of it and I just want to say thank you because it reminded me of my reason , of why I want to keep living .
Speaker 1Thank you for that , signed their name and I was floored . I was like okay , the book was a total success . It saved a life . I don't think you could do much more than that . I don't care what list recognizes or doesn't recognize it . I know at least two chapters of that book has the potential to save someone's life . I don't know if she read the rest of it , but at least the first two chapters helped enough .
Speaker 2And .
Speaker 1I was like that is cool and so it's that thought of . I changed my whole perception . It used to be I'm trying to reach millions or hundreds of millions of people on earth , and that was my version of success back then and we always kind of struggled with reach and expansion . And after that letter I changed it . I said you know what ? Our only goal every day as a company is to reach the person who needs us most at the moment they need it with the message they need . I don't know who they are , where they are , what they're going through today , but we're going to push out ideas , content , just thoughts , in this world in multiple media formats and my core , core belief is something we send out each day will find someone at the moment they need it most .
Speaker 1And what's ironic is the moment I let go of trying to be big and massive and huge and all this stuff to feed my own ego of being enough . The moment I released it and said , as long as we can get to one person every day , we absolutely succeeded . We started to grow like wildfire and every day I'd get messages in my inbox saying thank you , I needed this , thank you . This is exactly what I'm going through . I don't know how you knew this , but this is exactly what I needed and it just piles in every day in my inbox . Still , and it's really simple philosophy every day , we're going to push out a ton of messages to find someone who needs it most and reach them at the exact moment they need it . That's our prayer , that's our intention , that's our purpose , that's a drive in there and it works yeah , that's incredible .
Speaker 2That's it's like such a great way to think about . It's back again . It's back to your core values , right , it's about what gets you going and what completion kind of means to you , and a lot of people want to reach the masses , they want to reach everybody , but do you really want to reach every ? I mean , it's about reaching the person that you can actually affect and be able to change their life . So this is this has been absolutely incredible .
Speaker 2This episode has been super , um , inspiring , uh , motivational , but not just that , but understanding more about the mind . Um , and I think a lot of the entrepreneurs , the leaders that listen to this podcast , are just I I gotta send once , once this actually officially releases , I'm sending this out to a lot of people because people need to hear this message and , um , even with all the great work that you do and all the great work that that I'm doing and other people that I know , more people are out there that need this like it's , we think we're doing the most , but there's still somebody that hasn't heard of you and they haven't heard your message and they don't know the majority .
Speaker 2There's a lot of people out here .
Speaker 1No clue , I exist . Totally fine with that . I hope this message weaves its way out to someone and finds the person who needs it .
Speaker 2Yeah , I mean it's . It's absolutely inspiring . Have you , have you ever been to Milwaukee , wisconsin ?
Speaker 3Immerse yourself in a place where bold ideas are sought after , where all are encouraged to bring their personal flourish here . Innovation is a way of life in this city . The beat flows together . We're dancing to the rhythm forward . Now it's your turn to grab hold of that energy . Well , you'll remember not just the meals , the celebrations or the uncommon coasts . What you'll remember is how we made you feel . Come experience milwaukee , where fresh meets fearless every day hold on .
Speaker 1I need to see it . I've been to somewhere wisconsin so it's wait is there a university there ? Yeah , is there a lake ?
Speaker 2there there's a lake yep I might have been there lake michigan lake and a university so lake michigan , there's a university of madison and there's the University of Milwaukee . I've been to Madison , okay , you've been to Madison , okay , so , so oh .
Speaker 1Madison has a lake too . Yes , I've been to Madison .
Speaker 2Yeah , Madison , yeah . So that's got the biggest university that in Wisconsin is University of Madison . Yes , I've been there , okay , okay , the reason why I'm asking , so what one of our Place ?
Speaker 1What'd you say ? I've been one other place in , oh , once in um kenosha , kenosha . Okay , all right . My wife's friend got married in kenosha okay , okay , cool , cool , yeah it's .
Speaker 2It's pretty close to Illinois , so that's probably why Maybe they got some relation there . So our podcast is sponsored by Visit Milwaukee . So I always ask a lot of our guests hey , have you been to Milwaukee , what was your experience in Milwaukee ? So what was your experience in Madison ?
Speaker 1It was great I was speaking at a project manager like a conference for project managers . Okay , it was a unique , so a random thing . A group in New York who did educational training for some of the largest brands on earth wanted to hire me and their budget was so small compared to what I was charging it was probably a 10th of what I was charging and I remember being like they want me to fly to New York recording a studio for two days to do all this stuff for that . Like yeah , that doesn't seem worth it at all , what am I doing ?
Speaker 1And I remember for some reason I was talking to my dad and I mentioned him . I'm like , dad , I'd love your two cents on this . They want me to fly to New York and 1500 bucks to do this whole thing and I have to pay for my own flight . So basically I make nothing . But I go to speak there and , you know , recording a studio , and they're like well , who , who does it broadcast to ? And I was like well , it's going to broadcast to like 60,000 people .
Speaker 1And he goes where are the 60,000 people from ? And he's like well , l'oreal , harley Davidson , like the largest companies on earth . And he's like okay , pal , let me rephrase this for you . How long would it take you to try to get into all of those companies , to even try to get them to listen to you for an hour ? How much money and time would it take to even get in front of those people ? Right , and he said if you think of this as marketing , you're about to do marketing in front of 60,000 of the largest corporations in the world for free . They're paying you to work with 60,000 different companies .
Speaker 2Yeah .
Speaker 1I was like , well , when you put it that way , that sounds like a good idea . He's like , yeah , you better be thanking them and sending them a gift for the opportunity . And I was like , okay , so I text them back . But yeah , of course I'll do it . Anyways , one of the meetings that spun off , a bunch of people immediately reached out and were like that was incredible . Can we book you for our conference ? Yeah , this . So a ton of people reached out . One of them that reached out was a project pmi , project management oh , pmi .
Speaker 1Yeah , I'm familiar with that yeah , threw me out to wisconsin to come speak at their event and I was like , oh uh , now I have a love hate with them I love them because they're amazing okay they are so good at their job yeah that as a speaker to have so many specific deadlines , dave project managed the tar out of me to get ready for that event . Like they had pre pre-updates , updates , post , uh , pre-arrival , arrival , post-arrival , arrival , post-arrival . They manage the tar out of every single step of the entire experience .
Speaker 2They made it a lot more work than what it's supposed to be .
Speaker 1I just want to show up and talk at this point . They're like don't worry , at 3 , apparently you're arriving 3.05 , 3.45 , we're going to escort you out at 3 .
Speaker 2I was like , oh my god , they really think through every detail hey , if they weren't doing it , would you also be a little worried if you're at project management it was beautiful because it's their core strength and I do not have that core strength .
Speaker 1Every time I check my email I'm like there's another update . What did I miss ? Crap , that again . Okay , shoot , where is that ? Like I , it was amazing . I left being like I need all of y'all in my company because you'll make this really go . It's incredible what they do Like they bring stuff to life . They make sure every single detail matters and everything is taken care of with extreme excellence . It's unbelievable . It's just I'm more on the creative side when I'm speaking and they're a little bit more on the tactical strategy side and it was blowing up my brain that's hilarious but wisconsin was amazing .
Speaker 1Yeah , yeah , after this speech , we went to the university and walked around . I think there were food carts out and we were snacking on those and walking around . I have a friend who went to that university . I was taking pictures and sending her .
Speaker 2She's like isn't it amazing ?
Speaker 1And she was telling me like little places to go see .
Speaker 2Yeah yeah , it's right next to the Capitol out there . So , no , that's cool . That's cool . We got some stuff planned for 2025 . I'll shoot you a message on it . But doing actually a partnership with Pottawatomie Hotels and Casinos and we're going to be inviting out a select number of business and kind of brand influencers out to the casino . They have a studio in their sportsbook area and so we're going to also record content and do some workshop stuff . But also people get to stop and think and just be around that experience and also experience Milwaukee differently too , because a lot of people probably haven't been to Milwaukee in the first time . So that's also we're going to do it in the summer , because you can't really do it in the winter .
Speaker 1Oh , you can , but it's a different experience . I had a series where my team kept booking us events in Toronto in January and every time I'd get out and , you know , get near the water and the wind's blowing it's ice cold . I'd be like teeth chattering . Why did you book this again ? This is horrible and they're like cause if you come in the summer , no one's here .
Speaker 2They all Okay , okay , interesting , interesting , yeah , and in Milwaukee , in the summers , that's when it's popping the most , I mean it's , it's great , a lot of great energy , perfect weather , um , and we want people to experience Milwaukee like from a great lens , you know for the first time in the city , and not be just doing this .
Speaker 1Yeah , my wife and I rode I think we rented like I don't know what kind of bikes they were renting those little pay bikes and went riding along edge of the lake . It was beautiful .
Speaker 2Nice , nice . Well , man , this has been a pleasure to have you on the podcast . I know we went a little bit longer , but this is such great , great content and I really appreciate your time . Where can people get connected to you ? How can they actually get updated on what you got going on ?
Speaker 1Yeah , two places Go to our website . So just jerekrobbinscom has all of our programs information outlined , all that jazz , uh , and then usually Instagram is where I'm most active . So , instagram , follow me there and you'll see the stories of everything we're up to and where we're at and all that jazz .
Speaker 2Oh man , this has been absolutely amazing . Everybody listening and watching . Please connect with Jarek , absolutely , I mean . I know everybody's going to be inspired , motivated to really take action in their life and their business . After this episode , please like , comment , share everybody on the episode and don't forget if you can change your circle , you can change your life . So , thank you so much , jarek , for being on the podcast and we'll catch everybody on the next one . Peace , don't forget to like , comment and subscribe , and don't forget to hit that notification bell for more amazing content that we're going to be putting out . And don't forget you can change your circle to change your life .
Speaker 3Outro Music .
