The Foureva Podcast
Welcome to The Foureva Podcast, where we break barriers and redefine success!
Join host Jamar Jones, a dynamic entrepreneur, national speaker, and author of "Change Your Circle, Change Your Life," as he takes you on an extraordinary journey of inspiration and motivation.
In each episode, we bring you an impressive lineup of star-studded guests, each with a unique voice and a wealth of insights to share. From industry leaders to renowned experts, we uncover their secrets to success in personal, business, and marketing domains. Prepare to be captivated by their stories, strategies, and experiences that will empower you to reach new heights.
Whether you're an aspiring entrepreneur, a marketing professional, or simply seeking fresh perspectives on life and business, The Foureva Podcast is your ultimate destination. Discover the transformative power of changing your circle and unlocking your full potential. With each episode, we delve into the minds of the most influential voices in the industry, providing you with the tools and inspiration you need to overcome obstacles and achieve greatness.
Don't miss out on this dynamic podcast that will fuel your ambition, challenge your limits, and propel you toward success. Tune in to The Foureva Podcast and join a community of driven individuals who are ready to make an impact. Get ready to be inspired, motivated, and 'foureva' transformed!
The Foureva Podcast
Your Sales Are Dying Because of THIS Mistake w/ Jason Bramble
Want to increase revenue and build stronger relationships with your customers? In this episode, Jason Bramble shares powerful insights on understanding the customer journey to drive business growth.
Jason is an expert in customer experience and business strategy, helping companies optimize their marketing and sales efforts by mapping out their ideal client’s path. He breaks down the key touchpoints that influence customer decisions and how businesses can refine their approach to improve conversions and retention.
In this episode, you’ll learn:
✅ How to identify and optimize key stages in your customer’s journey
✅ The biggest mistakes businesses make that cost them revenue
✅ Strategies to improve customer engagement and loyalty
✅ How to turn first-time buyers into repeat customers
✅ The role of data and analytics in refining your marketing strategy
✅ Actionable steps to map out and enhance your customer journey
Jason also shares real-world examples of businesses that have transformed their revenue by making simple yet impactful changes to their customer experience strategy.
🚀 If you’re an entrepreneur, business owner, or marketer looking to boost sales and customer satisfaction, this episode is packed with valuable insights.
🔔 Don’t forget to LIKE, SUBSCRIBE, and turn on notifications for more expert interviews on business growth, marketing, and customer experience!
And when you have bad data, it just it creates an absolute cluster, because no one knows who they're reaching out to. Different things are triggering and syncing to different tech. So I think that's the for the larger companies is they're spending these hundreds of thousands of dollars on tech. They're using it to maybe 5% of the capacity because they don't have the team internally or you know the knowledge or where these things are rolling out new features all the time they're sinking so yeah, it creates a more of a problem than solution what's going on?
Speaker 2:jason, welcome to the forever podcast. I'm so glad to have you on, man. What's going on? Nothing much man I appreciate you. You having me on. Yeah, we're in the world, are you?
Speaker 1:So I'm right outside of Philadelphia. I'm in the Lehigh Valley right now Inner city of Philly about an hour outside right now.
Speaker 2:Nice, nice, yeah, I got, I got to tell you, man, dude, the retreat we did in new york was crazy.
Speaker 1:I know I'm pissed. I wasn't there. I was real close to be able to get there and then yeah, but I'm sure I mean I heard you guys had a ton of people come out oh, man, it was.
Speaker 2:It was honestly beyond my, even my, expectations. Even running the event had a ton of people out there. We had about 25 entrepreneurs out there, but we feature everybody on a billboard and podcasting in Times Square. The dinners were amazing, the workshops, the people that had come by was super dope, so it just was like an awesome experience. But next time, next time, next time. I just I just had to mention that, see why I got you.
Speaker 1:I'm like dude it was and we gotta come to philly then. So when are you gonna come to philly for the next east coast?
Speaker 2:one man. That's true. That's true we're thinking about people really wanted nashville for some reason. Nashville for the next one, but that still makes sense.
Speaker 1:I mean that that's a fun time. So yeah, december.
Speaker 2:So I don't know yeah, man, I'll keep you posted. I'll keep posting. Well, cool, we're gonna dive into everything um, as people are joining in um and everybody listening and watching. We're gonna be diving into the really the customer. Also, how to maximize your revenue. What does the back end of your business look like? What's the structure? Jason is a mastermind of all those things and we're going to be really diving into it to really understand how we can elevate and take our business to the next level and really grow our revenue. Business to the next level and really grow our revenue. And a lot of times it comes by being organized, making sure that you have a team to help you get there. So first of all, jason, can you let everybody know who you are and what you do?
Speaker 1:Yeah, so I guess I got, even when you asked me this question. That's why it's something that I struggle with is putting myself out there in the correct terms. Like I think I just was listening to one of your podcasts that you did by yourself and you were talking about all the different things that you did and I think you struggle to put yourself in a box right.
Speaker 2:Yeah.
Speaker 1:So anytime I ever do these, you know, someone says you know, give me a rundown. It's like it's difficult, but I think just a serial entrepreneur, uh, I think a creator of things, um, anything really. Um, but just to give you a background of my, what my focus is, what my companies are um, revcardo is my main company. Uh, so we're revenue, operations and enablement firm, which is essentially we took just think of like the traditional marketing agency in terms of a service base, of what they offer, but we infused it with the operations and enablement as well, which just pretty much means that we have accountability and control over a company's entire revenue cycle so it can allow us to actually have a full impact on driving growth for that company. So, setting up their systems and their processes, training their teams, all of their CRMs, things like that, aligning really just the whole revenue engine.
Speaker 1:And along with that I have at the moment a concept AI, which is a kind of a branch under Revcarta, which is just a AI and tech development company which we have a nonprofit under that. So it's kind of a branch here called Spiritual Data, which is essentially we're looking to answer the big questions of the world, I guess if you can put it in the simplest ways and figure out why we're here, what the hell this is really.
Speaker 1:all these things right to kind of create a happier, healthier, more unified world and use AI and our proprietary algorithm to show truth. So yeah, it's it's a lot of different things, but all aligning around that tech and creative aspect yeah, for sure, it sounds like you got a lot going on.
Speaker 2:A lot, a lot happened. That's. That's pretty dope man. So first, first, we're going to dive into Revcardo and just just like a little bit about. As an entrepreneur, what is the most common mistake that you're seeing when you start to work with a company and you start to look at their sales, their marketing, looking at that engine, looking behind the curtain, what is the most common thing that you're seeing as kind of a misstep or a mistake that a lot of entrepreneurs are making?
Speaker 1:So I guess I'll flip this question on you. So for your audience, because I think it varies based on the size, who is the primary target of your audience? Is it like a smaller company? Is it a solopreneur? What is it? What's kind of the breakdown?
Speaker 2:Yeah, it kind of ranges right. So we do have a lot of people that let's say they got a team of five, maybe that they have, but they're still doing numbers right. I mean, we work with a lot of. There's a lot of people that listen as six and seven figure entrepreneurs, but also we have a lot of CEOs that are running companies that may have, you know, 20, 30, 40 employees, right, and they're scaling up, they're growing their teams and they're looking at it more from a leadership perspective. And then we also do have some CEOs that are part of large organizations that are really looking for kind of more tactics of how to tap in. So I would say let's go with somebody that's more on the lower end from a team perspective, and then also, let's also hear it from somebody that's got 100, 200, 300 employees. Let's hear about what's going on there.
Speaker 1:Cool, yeah, so I'll generalize it, and I was was just asking, just you know, I was just curious. But I think, at the end of the day, the way that you make it fit everyone is you got to simplify everything, right. There's how much goes through your mind as an entrepreneur, as a founder or a leadership role on a daily basis, Like you're. If you let it, it'll spiral. It can happen quick. And then at that point you're looking at something and it's like I don't even know what I'm seeing right now and it's frustrating. So the way that we do it is we go all right, let's take a step back. At the end of the day, there's all these fancy terms in marketing and all this stuff. At the end of the day, it's who's your client? Where are they? How do you like, where are they online or whatever avenue it is? How do you add value and get in front of them? And then how do you make sure that you close the deal and retain them right? So I think by simplifying those things, it makes it so simple. And then, if you're starting at the, let's say I was related to a football team, so I'm an eagles fan, so I can I thank god, I can say that, I can even mention the eagles on this this week, because uh, yeah, but yeah
Speaker 1:yours, philly, where we'll be? Uh, we'll be down soon. So sorry, um, but like a football team, uh, offense, defense, special teams, right, every company has three components you have to create demand, convert demand and then, uh, retain clients and optimize customer lifetime value. So when you simplify it into those three buckets, it's really easy to kind of sector and go, ok, well, what am I doing to create? What channels am I using, right? Ok, now, once a lead comes in, what is what's the process? Right, like, am I? Am I selling it? Am I not packaging it the right way? Is my, my systems incorrect? Am I selling it? Am I not packaging it the right way? Is my systems incorrect?
Speaker 1:And for the most part, if it's a smaller to mid-sized company, it's usually in that kind of sale or marketing to sales handoff. It's like the go-to-market aspect, the packaging, not understanding how to pitch, not understanding their ICP. At the end of the day, that's a creative thing and I talked to a lot of creators. It's like you can be the best at whatever you have, but if you don't package it in a way that the market wants it, it is, you know you're not going to sell it, right, um, so I I think the product market fit for the, for the smaller companies, for the larger companies, um is the database and just as an ops person, it's like I don't understand. I mean I've worked with companies that are from one person all the way up to. I mean we have a client that's 100 million a year and it is just universal across the board, like their systems are.
Speaker 1:so anyone that's out there that thinks like, hey, I don't know what the hell I'm doing, or my systems, no, there's companies that are massive that don't all of them right, they all there's systems.
Speaker 1:And when you have bad data, it just it creates an absolute cluster because no one knows who they're reaching out to. Different things are triggering and syncing to different tech. So I think that's the for the larger companies is they're spending these hundreds of thousands of dollars on tech. They're using it to maybe 5% of the capacity because they don't have the team internally or the knowledge, or whether these things are rolling out new features all the time. They're syncing it creates more of a problem than a solution.
Speaker 2:Yeah, for sure. Let's dive into that question because, um, I think a lot of us uh, we, we're really maybe you know really good at what we do and we're experts in our craft or or highly creative, like you said, but when it comes down to crafting the offer, packaging it up a certain way, um, for people to be able to receive it, understand it and know really what the outcomes are going to be, a lot of times, a lot of us we kind of have a misstep when it comes to that, and it could be the turning key that you need to really grow your business, especially if you are getting some traction but you're also getting a lot of leads to not convert. It could be that could be the missing piece for a lot of us. So is there a structure that we should follow as far as when it comes to crafting our offer or packaging that works for you and your clients?
Speaker 1:Yeah, yeah. So we every client that we bring on we go through this process. But there's clients that we bring on that are specifically just for this strategy portion. We call it the Rev Up Program. Essentially, we take a deep dive into each aspect of your business and reverse engineer that to essentially create and craft those from start to finish. We like to say awareness, to advocate. So I would say that, well, the main thing for someone that's in that specific seat that you're mentioning is paralysis by analysis. I think people tend to want to sit and craft the perfect thing and it's like I'm going to do this, do this, and they spend a month on. Here's all my branding and my message and that's great. You've got to put that time in. But at the end of the day, if you just pick up the phone and call two people that you think could be your client and just ask them some questions, you get that done in a day.
Speaker 2:I love it. It's just taking action, right.
Speaker 1:And I say that because that's where I I'm speaking for myself. You know, that's how I was. I was I'm a, you know, perfectionist, or whatever.
Speaker 2:I think we all are.
Speaker 1:But you know, once you just put it out there and you throw it out to the market, you can trust your gut, but your gut is not as valid as the data, and that's one thing that I always just preach to our clients is in those different things, if you have the data let's say you have a client list or whatever it may be there's no reason to kind of just use your gut to just throw random things out there for your ideal customer right.
Speaker 1:This is something that I guess a tactic that we do with each one of our clients that could be helpful is let's say, you have 100 customers, we're going to go in when we start to work with you, we're going to take your 100 customers, we're going to go what is the 80-20 rule, the 20 that has given you the most customer lifetime value, the least amount of headaches, and then we're going to reverse engineer that and we're going to go okay, well, not only who are they as a demographic, as a company, but what route do they take? They talk to a specific person or whatever it may be. That's your initial starting North Star for where you go to the market on that end. So those types of things. And if they don't have the data, we use market data. But and I know I'm kind of going off on a tangent, but I don't know if I even answered your original question, but I think, yeah, I've been- thinking, yeah, crafting the offer we we got to look at you know, distilling that down.
Speaker 2:Also, sometimes the best thing is don't get in your own head, pick up the phone, ask the right questions right To figure out what are people wanting. So oftentimes we try to craft stuff that looks great, it's beautiful, we think it's amazing, it's the best thing ever, but we're oftentimes not actually solving a problem. We're we're trying to hit them with all the features, the benefits and all the other things about it, but we're oftentimes not looking at what are the outcomes and what problem is the service actually solving for somebody? And you got to speak into that. So I think you really just carved out what we can do as far as to look at this and I think from the customer journey part of it, it's very interesting because I do a sales and brand workshop with companies as well and there's a piece of it which is majority of the workshop which is customer journey, and it's shocking because, like even you know, a hundred million, 200, 300 million dollar companies not understanding their customer journey or the last time they even looked at it.
Speaker 2:You should always like look at this every once in a while, especially as you're growing. It's definitely different, but what is the what's the one area in the customer journey, in your opinion, that people are missing out on? Like what's what's the most like between, like, all the different phases? What is the area that people are missing out on? Like what's the most like between, like all the different phases? What is the area that people are missing out?
Speaker 1:So I would say that it's not a phase and actually I think that this is probably the most important thing, and it's one of our pillars, of what we focus on is most people are focusing on if they are at all the external buyer's journey. So how's the buyer going right? But rarely people are aligning their external buyer's journey with the internal buyer journey.
Speaker 2:And I think that's Okay, talk about that a little bit. What does that mean?
Speaker 1:If I'm buying your service, as I'm sitting here right now, I have a little plugin that I just saw someone I'm prospecting, just click the deck because it gives me notification when I am in the journey. Where does that equate to internally for the team? Right, there's a point where it goes, crosses over to sales. You know, for example, whether that's a certain form that's filled out, or whether that's a certain threshold of points or actions or whatever it is. Right Now they're in the sales pipeline. What are they doing? Right, they're downloading this or they're going to this, Like, for example, I have, and I'm just doing this because it's popping up right now.
Speaker 1:If someone goes someone's in my CRM and they go to my pricing page, it'll launch a task immediately and say someone visited the pricing page. So I can call them and go hey, by the way, oh, that's so weird, you're on our price. We had no idea, that's weird. Uh, by the way, you know, really, so you're, you're calling them as it's happening Sometimes. I mean it's it depends where we're at. Sometimes it like, if it's a someone that I've been, it's a feel thing, I guess. At the end of the day, yeah, yeah, hey, I mean I'm all for just calling. I think that's the biggest thing with any of it is being. I think I'm a good salesperson because I'm an awful salesperson, and what I mean by that is I'm not motivated. I want to make a lot of money and I think I'm going to make a lot of money, but I'm not motivated by money. I grew up with nothing, um like I just genuinely like helping people, um, which I feel like comes, uh, which is like not common. I guess I don't.
Speaker 1:I don't know um so you know, I'm just I come across I guess as that way and everyone always kind of you know, relays that it's a great salesperson. I couldn't even pick up the phone when I started this business. I was sweating. There's no chance I could do this. Now I've had the chance to talk in front of all these people, pitch, investor, everything right. So, yeah, I think yeah, again, a lot of different sectors in what you're asking. I think that all of those things are helpful to people that are at different stages. Yeah, knowing about what's going, you know, I think that all of those things are helpful to people that are at different stages.
Speaker 1:Yeah, Just here yeah.
Speaker 2:Knowing about what's going on. I just found it super interesting like to pick up, because somebody would be like, oh, that's kind of weird. Are you looking through the windows?
Speaker 1:What's going on?
Speaker 2:man, it's tight off. Yeah, I have done the, I haven't called, which you know. Now I'm thinking like, okay, maybe I, maybe I should try that. But one thing, like when, when we see the activity right On, when somebody is looking at certain things, what we can do is we can send a message or an email to them and just say, hey, if you have any concerns or anything on the pricing, or if they're looking back at you know what the options are, they're looking at back at what the, what the outcomes are going to be, you can actually kind of answer those questions and then be like, oh man, how did they know that? But you know, like actually, you know I do have a question on X, y and Z. You're you're jumping it and be like, hey, let's just I mean, it's definitely a feeling thing but you know, hey, let's hop on a call and like, let's just cause. Oftentimes objections are not.
Speaker 1:Yeah.
Speaker 2:Yeah, it's not. It's value. A lot of times they could be solved.
Speaker 1:Yeah, value or money is what it comes down to. Yeah.
Speaker 2:And it's just and it's like I'm just undressing that Cause.
Speaker 1:Like as a salesperson, a yo I can know as good as good as a yes, but like, just if that's what it is, you got to get to it because people will waste your time. Yeah, 100%, I think just to that point real quick is the thing that we do, I think really well with our clients and just internally, is we call them trigger events, and it's something that we do when we're identifying at every stage of the buyer's journey, which is really just understanding who your client is and not even like the actions that they're taking. But what are the things that occur that could potentially mark them as a client, Like for us, for example, we work with a lot of recently funded startups. So if a company was recently funded, we would get a notification to know that right, Because then immediately I can call them because one, they got the money and they don't have a team. They need us because we provide a whole team.
Speaker 2:So timing Right. So so, real quick, that that's timing, guys. So so it's about understanding. Back to the customer journey, understanding the right time of when to offer your services, which is awesome. So do you have, do you got, a trigger like what is it called Crunchbase or Crunchbase or one of those sites that's like hey, recently funded? And then you get like a notification that it's like is that how it works?
Speaker 1:Yeah, we get a few, we get. So we use Hub like we're partners with HubSpot as our CRM. So we use that primarily, but like things like ZoomInfo, crunchbase and even HubSpot itself, like just identifying if a company is created and we'll see what tech they use Right. So if they use HubSpot, we know immediately. Sales Navigator, for depending upon where your clients are, is really good for us. We'll break it down to like companies based on the revenue that they make and then we'll go OK, that their sales team is increasing, uh, hiring, um, but their marketing team is less than two people, or operations is less, oh man you go lasered in.
Speaker 1:Yeah, it just. But once you just test those things and you start to just get that's, the thing is like, when you're going through these and you're having these conversations, everything is data and, like a lot of people, it's hard to just cause you're just going so fast Like try to use things as data. Who am I talking to? What was the situation? Like, what made sense, even if it's like the biggest thing you can do for anything, even if you don't close a deal is like how do you get as much? Like I always I still to this day say you're like that's, that's fine. I don't you know For a voice. I want to know. Could I have done anything better? Can?
Speaker 1:I have any value to you in any way. If you end engagements like that or how can I be of service to you? You're going to get that deal eventually at some point.
Speaker 2:Yeah, it's about asking the right questions. It sounds like as well, always asking the right questions. Also, even on this podcast, you sound very genuine and just kind of like not salesy in a way. It's almost like, like you said, like you're maybe to your own benefit or detriment or depending on how people look at it, but you're very like just open, like okay, hey, so we can't do.
Speaker 2:Maybe maybe timing's not right, maybe it, maybe it's. Uh, you can't do it right now, but how else can I be a service then to you? We've been kicking it on the phone for 30 or minutes to an hour. Um, how else can I be a service to you? I think that's actually a very powerful question. So, maybe it's not. Maybe it's not something right now, but maybe it's an introduction. Maybe it's not something right now, but maybe it's an introduction, maybe it's. Hey, actually what I want to do is I want to pick your brain a little bit how much for a one-time consultation call, or it might be something else. We're always trying to sell the best thing that we got.
Speaker 1:Instant gratification.
Speaker 2:Yeah, yeah, the instant gratification of it of hey, they need this. Yeah, yeah, the instant gratification of it of hey, they need this. And sometimes people just aren't there quite you know at the time sometimes. So it's either the value or the money, and that's such a powerful question to ask is like, okay, well, how can I be of service to you? We've been hanging out on this call. Obviously, you're on this call for a reason. You're not just, you know, kicking it with me.
Speaker 1:Yeah, yeah, so like I know you like me, but I mean like how else can I help? You're spending your time here. Yeah, no, I understand. It's definitely one of the most powerful things you could ask. And I think, like when I started my just like even when I was in corporate America, I just had a board like up and I had like between three and five, I just checkbox for every single week.
Speaker 2:So my goal was to just reach out to someone and I had to get on a call with three to five people and I did that for like five years, like per week. So then, okay, each week, okay, so reach out to three to five people. And then what else was the other checkmarks?
Speaker 1:It was just like I had five checkbox for a week and then I would just check off the number of people that I actually got on a call with oh, got you, okay, and I didn't have any like. I didn't have any like um agenda with that. I just wanted to connect with people, learn, and the real thing was I wanted to be able to use that as like I'm talking to you, and that's where a lot of to be transparent. I think like I enjoy that because I can talk to almost anyone and go what is your need? What's your pain point? Okay, if I can't do it, I know maybe someone who I can connect you with or I can add value to it, because I think that's the biggest thing.
Speaker 1:I've gotten people deals, probably bigger than deals I've gotten myself because of just mentioning names and rooms that I'm not in, because that's what it's about. Man, we're all just people figuring it out. People got to help each other and once you drop that mask of of trying to be something you're not like this, this is the hardest thing in the world to do. Like it doesn't matter. People will try to put that, that whole that facade on like no man, this is, you're going to hell, like you're walking through and like yeah, you continue to be there, but like, that's.
Speaker 2:We just got to help each other out, everyone, I think that's it yeah, yeah, for sure, always, always be a helping hand for people, um, no matter what, because they're going to be thinking about you later on, which is awesome. Um, even if you didn't get the deal yourself, you're still helping them along their journey. And they're like hey, you know what? Jason actually helped me out. So actually I'm going to reach back out and maybe the timing's right. So so I want to ask you so you grew, so talk to me about the startup that you, that you, helped grow, and I think you did it probably over six years. Yeah, talk to us a little bit about that, that startup. And then what? How did? How are you able to get to that level of success?
Speaker 1:Yeah, so I took a. I guess I was like a sales support intern at a job I didn't know what I wanted to do.
Speaker 1:And I was like in college, I just knew college, wasn't it for me. I just always felt like who I am now, confidence-, confidence wise, and after doing all of these things, like once you I just listened to your, your uh podcast before this and you were talking about how you were like I feel like it's not in a cocky way, I feel like I can do anything because I've done this, this, this, and as you start to, check those things off, like you are like you realize.
Speaker 1:Like you realize like, hey, I can really do almost anything and anyone can. But like when I was in that role, I grew up and I and I guess I've just kind of like give a whole thing Cause I feel like a lot of people are in this it's like feel this way about themselves. I grew up in inner city of Philly, so I didn't we single mom, we're on welfare. My brothers were in a lot of trouble growing up. I mean, I had everything. I moved to, uh, bucks county when I was in high school. My mom would be there because our house like was shot up and there was a bunch of stuff going on right, and she didn't want to be down there um so like from.
Speaker 1:I got put immediately into an environment where one I'm like I'm, I played sports. I'm looking at kids that have their dads that are out there like shooting best, like like you know, 100 shots on the free throw line, and I'm showing up right before the game and I'm like, all right, let's just, let's just play, like those little things. And that mindset stuck with me because I was always I was so far behind academically, I was so far behind just like understanding. I couldn't like really just articulate or communicate with the way that the other kids could, and that kind of just followed me as who I was.
Speaker 1:I almost adapted that as my persona and up until that point and as I took that role in the internship and then the actual full-time job, I got really lucky in that spot because we were a startup, like you were saying, maybe a few million in revenue, maybe 25 people, and I was there for six years, like you said, and when I left we were about I believe it was like 60 million annual revenue and about 300 employees.
Speaker 1:So I got pushed out the window, build a plane on the way down and I had incredible bosses and mentors in that company. That I think a lot of who I am came from, that, the way that they led, and it was a similar concept of I don't care and I say this to everyone, my employees to like I don't care. I hope that you want, like your end goal is with us, but if it's not, I want to know what your dream is and I want to help you use this as a vehicle so we can get you there. So you know, I just trying to bring a whole mindset of what brought me to that point.
Speaker 1:So throughout that six years I built a sales operations, sales enablement department and really kind of really was hand in hand with sales, growing the team. So we go to like one hundred and twenty five reps and it was just a weird dynamic man I was. I started that I was twenty two and I was like you know, there was people that were me, like you know and I'm doing one-on-ones in their 40 and like they get. I'm like like what the hell do you and you have to like really earn. It was a really good experience for me, cuz I had to show these people that like I had to be a servant leader because it's like what the hell does this get? Like it's out of my face, like I yeah, it was forever that's like alright, so it was.
Speaker 1:So it was, like I said, best experience I could have got and yeah, so I was there for six years and then I fast forward was at a few different tech startups and then kind of to the Revcardo story of the pandemic for a while and Damon John was having an event in Philly, a place called Rec Philly, and I brought just tickets and I was like let's just meet up there, meet each other, see what's up. We both had jobs and I pitched him. You know an idea that was on a Google doc.
Speaker 1:That was just a bunch of random things right, I think it was called, and I was like, yeah, man, like let's you know, probably scatterbrain going a million miles an hour, but he liked it, yeah. And then I guess, long story short, that event happened the next day the pandemic was announced. Three days later, my company saw the framework of the website he was making and they fired me. So we knew each other for maybe 14 hours and it was like trying to build a company that doesn't even have just a bunch of my thoughts on google doc and no name. And we're about to go into the weirdest time to be a human in the pandemic.
Speaker 2:And, oh my god what a story man I because I've I've had a business partner before and it did not, uh, pan out, um, so I can imagine you know, 14 hours or whatever, like not really having enough time to really see who the person is, like that's kind of scary, I'm just being honest, it's kind of scary.
Speaker 1:Yeah, no, it was. I look back now, man, and I'm like I don't. I'm thankful that I am where I am right now, cause I'm like I. The journey that I we got to there was times where it was my bank account was negative thousands, my car was repoed.
Speaker 2:I mean I've been.
Speaker 1:I've been those nights of looking at the ceiling like what the fuck, yeah, and it's like you know everyone goes through that and it's like the person you become on this is way more important, or just it's really what matters, because I I'm not even recognizable to that person that was fired from that job yeah, wow, man, that's, that's, that's a crazy, crazy story and um.
Speaker 2:And now you're able to to do all things serial entrepreneur, which is amazing. One question I got for you as well, because I know a lot of us on the podcast. We're listening, we're watching, because we also want to grow our audience and you've been able to grow to around 15,000 followers at this time of recording on LinkedIn. How were you able to get that growth? What worked for you, what doesn't work, and why is that so important for you to grow your audience on LinkedIn?
Speaker 1:So I don't know if this is the answer you're looking for, but I'll be honest. Like this, even doing this, like I'm forcing myself and I'm having my partners force me, this, even doing this, I'm forcing myself and I'm having my partners force me, I hate. If it was up to me, man, I wouldn't have anyone know me. I'd be a janitor. I don't care what you do, I don't need to. I want to live in a little cabin in the woods. I don't care about any of that man.
Speaker 1:It took me a very long time to. One of my good friends called me and was like, uh, you're being selfish by not giving what you have to the world, and like, it's true for me, like I mean, I'm sitting here doing that, like with my ring, I'm like because I don't like, like ever coming across as like, um, that I, that I'm talking, like I'm better and so that's not like, or like, even just like the concept of like when I'm speaking events and you're on a stage and you're looking like, no, like, well, I'm not. I'm just a kid that grew up in Philly and just had to figure it out. I'm not all the same, like it's not. So I think, I think maybe it's something that I've overcame a lot Like I've just a CEO that I used to work with told me like which is a good point, but I mean, and I don't know if it's that, I don't think I care about that aspect.
Speaker 1:I think it's just more of like I don't want anyone to ever have a conversation and feel like they're not enough or like what. You know what I mean, we're all capable of that. So I'm kind of trying to push myself to get out there, I guess to that point. So, like my personal brand, I think the reason I've grown it like across Instagram and LinkedIn is just because of that. I think, like the messages that I give out is I don't, I don't I'm very different than most. I don't just post every other day, or I rarely. I'm only posting when I have something like that it came to me. That's like I need to put this out to the world and it's probably I could probably grow it a lot more.
Speaker 1:Um, I just, I just I'm trying to to get myself to get to those points of doing these things, um, to get it out there. I'm actually actively, uh, beginning a documentary. Uh, to have someone follow me around, just because, if I'm oh yeah. Yeah, yeah.
Speaker 2:That's cool, yeah, so.
Speaker 1:I mean. I guess, at the end of the day, though, a tactic that you can use for this is for LinkedIn. I don't know if your followers are there, but-.
Speaker 2:Yeah, yeah, a lot of people use LinkedIn.
Speaker 1:We got a lot of people on here, so there's a plugin that I use that it probably gets me about 70% of our deals and it's like $9 a month. It's called Octopus CRM. Okay, it's literally you use that with Sales Nav and you just search the demographic that you want. You don't even need Sales Navigator, you can do it in the regular LinkedIn search and you click the link or like in browser. It'll send as many people as in that list as you want over to the CRM and then it's just a whatever you want you can do connect, message, endorse, uh, visit whatever it is. So I'll do like honed in, uh, niche down like not automated, like um, I get so many messages in there like that.
Speaker 1:Yeah we all do Like well automated like I get so many messages in there like that, yeah, we all do like that's how I think I got you or how we started talking, because I, you, I'll do a certain niche, that's like maybe 50 people, that has a specific thing that I can tailor the message to that. I don't do, and then I'll send it out and send the message and I'll do about maybe a hundred them a day like when I was starting off and then essentially you're only gonna see them when they come back into your like, when they answer your message.
Speaker 2:If they don't, you're not going to see it.
Speaker 1:So that's an easy way to build the following and then your company page. You get 250 requests per month. What we would do is go identify our target, send them an invite link to it soon, as they would like our page. We would go and send a voice note saying hey, thank you for on the page, like we appreciate the support and then like something, maybe a little personal that we found on their page, like a little, just little. Those are easy ways so you get immediate building up your yeah yeah, okay, that's dope.
Speaker 2:That's dope and it's good too because it's actionable. Right, I mean, you dropped a software that you use in, but even if you don't use the software, you can do that search. You can just be a little bit more intentional. It's a little bit more I gotta put some elbow grease into it, but you can actually send out that message. I think that's really cool that you also send out the audio message, and there's even an option for a video, uh, which anytime I get. I don't get many videos, but when I do, yeah, I uh, it's like it's 50, 50 on creepy and then also, um, like enduring at the same time.
Speaker 1:Right, you just it's like, oh, they shot me a video.
Speaker 2:What is this? Do I want to click it? Yes, I kind of want to click it. And then you click it and it's like, hey, jamar, what's going on? And I'm like, okay, at first it's kind of creepy and then it turns into oh, this is kind of dope. So it's like I feel like it's 50-50.
Speaker 1:Yeah, he's going to be a person. It's wild that people think that this is going to work. It's like they just do the same.
Speaker 2:I'm like man, just be a human, that's all you got to do Just be a human in your marketing and sales. It works, people.
Speaker 1:It works Me personally. If someone sent me directly like, hey, this is what I'm trying to do, I want to get on a call, this is the goal, I'm way more likely to answer that than to kind of read through the lines of like, hey, you're trying to act like you're not trying to pitch me. Just say you're going to pitch me. That's what I would, personally, as a founder, that's the way. I go about it when I'm talking to people.
Speaker 2:Here's the goal yeah, just get to the get, get to the chase, cut to the chase, um. But at the same time too, I think building relationships is important. Uh, you know, it at least lowers the, the barriers up, because even if that, even you can help that person and you pitch them like right away, like a lot of times, these linkedin messages, you get pitched on the first time it's like hey, you want to schedule that 10 or 7 minute call with me?
Speaker 1:and I'm like no, I don't I'm happy that you said that, because when I'm saying that I'm going realizing I'm going back to what I mentioned earlier is I'm being upfront about what I want, which is, in certain situations, usually just I'm trying to connect and understand, as I saw, if there may be mutual synergies. I'm not actually some people I'm trying to sell and I'll say that, yeah, most people I'm. I understand, like I think that is my only skill set, um, and I have a podcast actually that I'm. I've been sitting on again because I just don't want to put myself gotta get that podcast launched, bro, um, connecting the dots.
Speaker 1:But like that's my, I think my only skill is like I can go into any company and I can identify what's wrong and connect the dots, and or I can talk to the person and I can connect the dots of what's happening, like I've had along with the companies I mentioned with you. I also had a non-profit that I was uh director of development on for a year but we created an apprenticeship program in philly, so half the kids in the city weren't going to graduate. Um, we created that program. So I guess there was that. And then in that four-year span, um from revcardo starting until then, we also started a company we. We went nft, which we were did entities for uh to uh lawrence taylor. Uh, we pitched everyone from iverson's agents into dax. We did NFTs for TO Lawrence Taylor. We pitched everyone from Iverson's agents to Dax and Zeke. All these people right.
Speaker 1:And then we brought a real estate CRM to market which investors gave us a million for and we got like another partner fell out. But I'm saying all that to say every single one of those situations was three or four partners. I was the one who got every single one of those groupings together because of just talking, going this makes sense, let's bring this to here and then lining the group so like there's.
Speaker 2:I think that's just really connecting the dots is one of the is my only my only skill of just like how everything fits yeah, it's a powerful skill, man, it's a powerful skill and, um, not everybody knows how to connect the dots and so that's really dope when you can, when you can be able to, uh, to see things kind of beyond, um, what other people can see. And I think when we first were talking um, you kind of said, like your, your gift is like giving that unique perspective on the world and having those diverse experiences yeah but being able to see things a little bit different, maybe from a wider perspective or a wider lens, and which not everybody can look at.
Speaker 2:You know, like oftentimes in my, in my talk, um, when I do my keynote, oftentimes tell people like that to widen their perspective and stop looking at life through a paper towel roll, you know when they're just like, you know, like, because a lot of people are looking at it through such a narrow, focused lens and they're not, they can't, they, they literally can't see beyond it.
Speaker 2:And there's a, there is a gift in that, because you're able to see a little bit more of what the possibilities are, and A lot of people will. They'll appreciate that, because then you're you're able to say, oh man, you know what. You just talked about this. I just got thinking, actually, what you need to do is this, or who I'm going to connect you with, is this or what? This is the avenue you should go, because you're looking at it from a wider perspective than, like, just lasered in yeah, yeah, I think in business life, like I've in the process of trademarking business love language.
Speaker 1:um, I don't know if you've, have you ever heard of the book five love languages Languages for Relations?
Speaker 2:Yeah, yeah, yeah.
Speaker 1:Just like that concept like I think, in business life, humans and understanding humans like which draws into the broader perspective of everything, is like the most overlooked concept universally, is like, at the end of the day, any like think about anything you do, it is really just a person and a person doing something together.
Speaker 2:It's like you're not selling someone.
Speaker 1:There's a person. They have emotions, understand it, put yourself in that. If you're a leader, you have to look out in the mirror, not out the window, and I think people just really really have a hard time doing that. I think I was lucky because I grew up in the city, like I think I just I had a very strange like both sided upbringing where I was in the city. I was one of two white kids in my school.
Speaker 1:Right, so like and but I didn't know anything. I didn't know what color was at that point, Right, but I got to see like I don't even equate anything to color. I just look at it because we grew up on welfare, we grew up like, but like we, just we grew up struggling, Right. And then I moved to Bucks County and high school and like I, and then I'm like I never knew what a Jewish person was until I moved, Like, like I was like I was like there was grass out back Like we hit.
Speaker 1:we had a like what was happening, Like it was the. It was just like a whole life kind of flipping thing of like this, like these are possibilities of broader, broader my perspective and just like the way that I grew up by my, like I said, I've had, unfortunately, a lot of my friends, like I've had a lot of friends pass early. I've had a lot of, like I said, like our there was violence all around us, like our house was shot up and all these different things. I got to see a lot of things in my life. I feel like I just heard you heard you say that too on your podcast that you feel like you've lived five or six lifetimes in your life already.
Speaker 2:It's kind of crazy bro.
Speaker 1:There's no chance I won't be there for 30 years, like you know. So it's like it's crazy and I think like I guess people don't it's hard to have that perspective if you didn't live through everything. It's like entrepreneurship like you can tell someone you can handle the book but like, unless you live it, you don't fully understand it.
Speaker 2:Yeah, yeah, yeah yeah, so it's.
Speaker 1:Yeah, I think it's just universal thing, man they.
Speaker 2:But you like down there right now you election all this, the people just like we're all the same and like I just, yeah, you know, yeah, so I go, we're all just trying, we're all just trying to figure out life. Um, a lot of us are stumbling our way through it, most of us, and trying to trying to figure this thing out. Um, and I always tell people that, um, and I get this from my, from my dad, but he says that, um, there's always there's one race and that's the human race, and that's it, that's it we.
Speaker 2:There's so much divide, divide, even if you look back in the history of how race was even created, um, it's, it's all kind of, uh, people driven and egos and self agendas that that kind of served it. And now it's, it's grown and it's just separated us all so much. And I and and I say that too with, yeah, there's definitely different cultures and the way people live, and we should, we should, um, be able to coexist through all of that. But with all this divide that we have, it's just, it's, it's absolutely crazy. When we're all humans because I always say this to to everybody I'm like look, this is, this is how you know. We're messed up right now with how much divide there is. If aliens came down today, right.
Speaker 1:Huge spaceship. You're good, you're good, you guys keep it and it was war.
Speaker 2:Well, we going to be the human race real quick. We go real quick. All them, all them differences, you know I mean, uh, what is it? I know palestine and israel going at it. Right now, all them differences are all washed out the window, because now these aliens came through it's independence day and we gonna be the human race. And that that's that's why, because anytime there's a huge tragedy, that's when it bonds us all together. It's sad that that's the way that the world uh works, and then we kind of forget after a while and get back to being comfortable and then we start whining, complaining and you know, all that other stuff. But that's how. That's how I know, and I'm not wishing that, I'm not wishing the aliens to come down. Hopefully they'll be friendly aliens, hopefully they'll be friendly people or friendly extraterrestrials. I could go on, for days about that combo.
Speaker 1:I won't go on. I got a nonprofit called Spiritual Data.
Speaker 2:Yeah, yeah. Well, that's why I brought it. That's why I kind of brought it up too, because, you know, it's just like I'm like come on, man. Come on like, yes, we're different, we're all unique in our own way. We're also the same. We have so many, so many similarities. We're all the same people and, uh, it would get changed real quick if the circumstances it's something that doesn't like.
Speaker 1:It blows my mind. I wake up every day and I look at them like why we still like, look at like. Like someone looks at one of us visually and like of a different race and goes I don't like that person because of like, right, if their mom went left at that party, that they went right and they just she, they, they went hooked up with the other race. That's them. I just had to piss people off. But like it's just like crazy man, like we're the same, we're just people. Like it's red, blue, like black, white. It's like there's there's a clear divide. That's like driven agenda.
Speaker 1:So it's like once people yes you know that across their minds um. I don't know how that happens, but I hope it does someday in my lifetime.
Speaker 2:Someday, man, someday. I think it's slowly. The funny part is, I think, the more that there's divide between us all. I think there is that percentage of people that are seeing the bigger picture and they're kind of, you know, banding together so, hopefully, through this divide also creates the rebellion where we, we bond together right through through it. It's the, it's the, the Star Wars reference, right, it's the, it's everybody's, you know, just going on with life and and they're like all right, this side and this side, but there's that, there's that core rebellion. That's, that's that's building up. Yeah, there's no, we could's no. Why?
Speaker 1:are we doing like we could?
Speaker 1:just all just be chilling like, hanging out, like with there's enough money it's this much money like we probably can divide it up equally, like with greed, like it's yeah it's nuts, um, but I do when I do think that the generations that are coming, like I'm a millennial, so like I think I think we were that generation that bridged the gap between the old and the new and like kind of got had to be, uh, like a almost like we had to leave the way and get screwed over because we were like the last people on that path of like you're gonna get a, like you're gonna be, you know, go to college or do this, whatever, and then people start to shift. And now the like generations that come now, like they just don't. I, I love it, but like the they're the. The hate really comes, I think it's from derived from the older generation.
Speaker 2:So hopefully it's getting faced. Yeah, yeah, yeah, I agree, I agree with that. Um, no, this is. This is cool, man.
Speaker 2:I got one last question for you, uh, for we, for we, let you get out of here. Um, for you, uh, for we, for we, let you get out of here. Um, for, for people that are trying to get their business to the next level, um, and when they're looking at their sales, their marketing and also retention, um, what give me? Give me one thing that people can do in each one of those sectors that that you've seen to be highly successful. And I understand this may be different per business industry, but when you talk about the back end of what's working, so let's talk about something that gets awareness, let's talk about something that converts, let's talk about something that gets retention for the audience, so that way, maybe they at least can take this conversation, they can at least start looking into this.
Speaker 2:And, guys, when Jason explains this, also, just ask this question for whatever industry, whatever service you're providing, just ask this question to yourself, so that way you can start to dive into what your own unique situation is. But we want to have people like how do we get awareness? What's the number one thing to get awareness. How do we get conversions? Is there a super closing line? Is there something that helps? I know we talked about packaging, we talked about all that stuff, but what can get the conversions? And then, how do we retain our customers, to have them keep rocking with us, keep buying from us, to turn into advocates?
Speaker 1:Yeah. So all good questions. And so RevCarto just like where that came from is a revenue and cartographer, so it's a revenue mapmaker. And the concept of that was like what you're saying is we could work with the companies that have. You know they, maybe they only have a bike and this company over here might have a jet Right. So the maps that we're building, based on their resources, are vastly different, but we're going to build the map to get you there the fastest, based on what your resources are and that could be. You know budget your your people tech that you have. You know budget your people tech that you have. But so what I would do in those situations and this is really like we just actually did this with a client prior to this Are you familiar with OKR, the framework of like goal setting?
Speaker 2:Yes, but yeah, go ahead and explain it though, please.
Speaker 1:So I mean, it can be done a few different ways, but essentially in the simplest way, there's a goal and then there's three objectives that you need to do or you think that you should do to get to that goal. So the easiest way, I think, to do that is to reverse engineer everything. So an example being we look over a quarter or something, however long you can do, 2025, this is my revenue goal, let let's say like a million dollars, right? So then you reverse engineer that Like, okay, well, what is that quarter? What is that each month? Break that down right Now.
Speaker 1:That main goal will have three things. That is essentially go, what do you need to do to get to that 1 million? 100%? Yeah, if we need X number of revenue, which is then we know what our offerings are. So we know that we have to close X number of deals, and then we know that we pitch, we close 60% of the deals that we talk to, right?
Speaker 1:So in theory, like we kind of reverse engineered them, so we were setting them up with that the actually the octopus plugin thing that we were doing.
Speaker 1:So we so that we need to send, you know, 500 messages or connections a week, right? So that equates to, based on the numbers and historical numbers, like what that will equal, that revenue number, based on the amount that's closed. So that's like the framework. I think I would go about how you would really reverse engineer that and then on the flip side side, on the on the client side, is looking at like customer lifetime value is everything. So like I can sell you something one time and you know we've, we've tried everything right, I've we've had deals that were, you know, like our biggest client thing was like almost like 30 grand a month and like um, but then we've had clients that were, you know, five grand or 3,500 a month, but they were with us for 10 years and like so it's how do you get like I always look at it from a, from a, an investor standpoint like so they want to see forecastable revenue.
Speaker 1:So I think if you look at your clients and you go to, you know retaining them and how do you really just grow your business is, what is the current deal you have with them, all of your clients, when does it end? Like?
Speaker 2:what is the offering?
Speaker 1:And is there, you know what, as that comes up, that point, that point of like the contract or whatever it is you're offering. Obviously, this is widely different across everything. Yeah, of course.
Speaker 1:How do you create upsells cells um to essentially, not, I don't want to say the word trap, but like that, because like there's um, you're, you're putting yourself there in a value sense, that like they need you right and that's yeah, yeah, um, so I think that's, that's. Those are like the, the strategies from the high level, um, the actual individual, like what could I do? Again, it's so it varies so greatly, like based on who it is, but I just think it's really who is your client Once you know that, but where are they? And it's really diving into that research, like where are they online? Right? Like, for example, for us, we found a niche that was like I'm telling you we get, maybe over the past six months, our 90% of our deals came from. This is Slack groups, which was something new that we tried Slack groups- yes, what Talk about that?
Speaker 2:What do you mean? Slack groups?
Speaker 1:So I, and if the owners of these are listening, then I did not do this. But Jason did not do this, but no, it's like there's different groups that are like maybe ranging from like 10,000 all the way up to 50,000 of our ideal clients, like across sales marketing founders.
Speaker 2:How do you find these Slack groups? Is it you just did a Google search Like how did you find them? A?
Speaker 1:few of them I found. Just like on LinkedIn A lot of times, what they'll do is they'll make people when they sign up for them, like in the beginning stages.
Speaker 1:Add it as a profile, uh like company pro profile so, like you type it in, it'll show you like everyone that's in there. I'll give you an example. One is called that. I just I guess from the very beginning that was the biggest group is called rev genius. Okay, um, it's just a great group to connect with people in general, but it is broken down by, I guess, sector in there, so it'll be like marketing sales, constant roles needed, anything right and there's about 50,000 people. So I have little tools across all of these different Slack groups that I use that can search and identify when someone says a word, a specific word, and it'll ping me and a lot of times people are raising their hand and saying does anyone have a referral for an agency or does anyone have, like when?
Speaker 1:I need a HubSpot set up and then we just have a process that is automated. We go in there, it'll send them a message, go to LinkedIn linkedin, add them and then put them in the hubspot, send them the email that we sent in slack and it's just like a workflow across.
Speaker 2:Uh yeah, is that? Yeah, zapier, so you're just using sap beer to connect at it. Okay, this is super dope, so real quick. I want to just just quickly break this down for everybody listening, because we got a couple comments in here and and, uh, people are listening and so, uh, because you just dropped a lot of just different gems, right?
Speaker 1:Yeah, there's a lot of different tools I can add. However, is most helpful. I can add links.
Speaker 2:Yeah, no, the tools are great, because I think everybody's trying to figure out what resources, what tools to actually use to get real results, because there's so many options out there in the market. But first I want to go back to when you were talking about the planning and the goals. This is so important. There's a video that we reshared on our Instagram page that he said everybody's talking about. They want to be a millionaire, they want to reach a million dollars in sales in their business, but then he's like when's the last time that you took a group of like five of your closest people or the people that are all talking like they're going to make a million, and sat in a room for three hours and just thought about and put idea after idea after idea of actually how to make the million dollars? Everybody's talking about it, but no one's planning it. No one's figuring out how. When I break that down, what do I actually need to do? This is how real millionaires talk, guys. I'm just letting you guys know how do we get there and break that down to figure out. What actions do we need to get to the results? That is just so important because you're talking about reverse engineering, everything, which I think is so important when we talk about our sales goals and the awareness and what we need to do to achieve the goals. It's all data, it's all inputs of how much do we need to input to get our outputs? And we have to keep that going.
Speaker 2:And, yeah, you're going to fumble. In the beginning You're going to mess up. Maybe you didn't do enough, maybe you did too little and you got to learn that. But once you learn what the science is, a little bit about it for your business and for what you guys are doing and you laser in on that. Maybe, even if you're getting some results, how could you laser in a little bit more, reverse, engineer it, like Jason saying again, and look into maybe there's some bloat in there, maybe there's a couple steps you can skip, maybe maybe there's a way to automate the process, like Jason's talking about hey, he found this super unique niche thing with Slack groups that he's going on LinkedIn, he's finding these Slack groups and now he's automated a process in the Slack groups that trigger if a word happens that says hey, let me shoot this person a message and let me see if we can get a book call, because we know that there's an actual pain point and a need and once again, again, it's timing. So but jason's all about I can just see it he's all about timing. So if we can get to the time when the pain is at the, at the highest, then there's a higher point that we can actually close the sale.
Speaker 2:So I, I'm, I'm just, I'm letting, I'm kind of uh, I'm kind of just regurgitating what you're saying, but just want to make sure that it's very clear for people to understand. No matter what level that your business is at, this is the stuff that you guys need to be diving into and working on the business, not always in the business, but you got to be working on this stuff because this is what gets you to the next level. So this is a reminder If you're not at a million, if you're at six figures, and maybe you're sitting comfortable at 400, 500, start reverse engineering. You need to start looking at this stuff.
Speaker 2:How do you automate? Because it's only a couple. I tell people, it's only a couple little knobs that normally you have to turn and next thing, you know you go from 500 to a million, especially if you get that lifetime customer, the LTV, especially if you get that at a more exponential rate, where it's actually growing and you actually can keep customers. That means you can stack and it's like a pancake man and then you just start to really grow instead of always hunting and always chasing. So anyways, I just wanted to let everybody know, because we got a lot of there's some comments and stuff here, and so I just wanna make sure that that's clear of what you're saying.
Speaker 1:Yeah, no, absolutely. I always rephrase it as like there's a reason that McDonald's can be here in Philly and it could be so you can make one in China right now. Right, because the Big Mac is the exact same thing every single place so it's like systemizing those things and don't get like all over.
Speaker 1:Like at the end of the day it's just like look at what you're doing every day. Usually 80 of your day is filled with things that don't produce revenue. So it's like let's just switch that up and and do those little things. Like don't get too all over the place. It's you'll get the numbers as you go and you'll see it works and double down on what works 100 man.
Speaker 2:This is, this is gold. Um, thank you so much for for hopping on this episode. I mean, I feel like we're we're now just. This is. This is why I do the intro calls and this is what we're going to, because now a lot of people got a lot more information also on this podcast, and we could have kept going deeper and deeper into this, because I could see that there's a lot of tools and resources and things that that we could all do. But I also don't want people to get bogged down with how many resources are out there. We, like jason said in the beginning, sometimes you just got to pick up the phone and just and just get it cracking. You know like it's, it's, don't over complicate it. But I love the idea of how do you automate the process once you so with with that, with that Slack strategy, did you first start to do it a little bit first and then figure out and then automate it later, or did you immediately automate once you found found it out?
Speaker 1:I have, like in my other company, a programmer that can do some things. So like that, automation and other groups are a little. You know again, if someone's listening we're not doing that. But no, but like what I always do, like go through the manual process Right, so like even in that concept you can do that right now.
Speaker 1:You can go in a group and you can type in any keyword and it'll search the whole channel and that's it. You're going to connect with someone or doing whatever it is right. But, um, I, yeah, I go manual and then I go, okay, let's just focus on what is the most annoying part of this process how do I do it right? And and we, like I guess I I don't know if it's just by my mindset like we are bootstrapped the whole time. I've been to other companies where we've gotten, you know, investment, uh, investors, bootstrapped the whole time I've been to other companies where we've gotten you know investment, investors coming and things like that.
Speaker 1:But my mind, you can hand me a million and I will always have a bootstrap months. So like that whole stack is, I mean honestly, almost free. Like I like that you can have all of those tools.
Speaker 1:They're all like there's, they're free chrome plugins, one that's called linkport that too that I use. That if you're on linkedin and someone makes sense you, one click of a button, it sends it to your crm and they just go into your automation. Um, so like I'm more than happy to. I know there's a lot of people that um, I'm not.
Speaker 1:I have an operations background, so like you know, a lot of those things fall into my wheelhouse and just by nature I'm asking her. So I have like the kind of mix of, I guess, those, those realms. But it's not common for a lot of people like that. There's so much shit out there that it's like what do I write? So I'm really happy to open myself up to any calls or anything like that. Put my calendar link or whatever it is.
Speaker 2:You know for a guy for anything. No, that's, that's cool. We'll definitely. Uh, we'll, let me take you up on that. We'll definitely put in the show notes. Cool, we'll definitely. Uh, we'll definitely take you up on that. We'll definitely put in the show notes. Um, uh, once this gets released, but no, this has been fantastic, man. Um, where can people find you? How can they get connected to you?
Speaker 1:yeah, so, uh, social, across everything, it's just jbramble23, um, and then revcardo, which is revcardocom, um, but yeah, I mean, we got, we got a lot of different stuff. So, across revcardo, our non spiritual data and the AI space, but all of it can be found on our social. So, yeah, I'm there. Just shoot me a message. I love to connect if someone has any questions. Seriously, that's why I do this, or why I try to start doing this, I guess to be, I guess, a resource for someone, because I didn't have one when I was going through this.
Speaker 2:And it's so important, man, thank you so much. This is, uh, you definitely were a resource for a lot of people. Um, this episode is going to be it's going to go crazy when it goes out, uh, just because of the knowledge that you dropped, um, so don't, don't be stingy with that knowledge, man. Please share it. Share it with people, cause it's definitely gonna, definitely gonna help a lot of people in their businesses, especially early on too, like when your people are going. But you did say a lot of things that, even if people have a little bit more of established business and they have a team they have, they have people going.
Speaker 2:It's still good to look at this stuff, guys, like because also, you can look at okay, what is my sales team doing, what's my marketing team doing? You know what? How are we? How are we retaining our customers? We're so hungry to go chase the next, the next kill out there, then the hunt, the next kill, that we're not thinking about the, the customers that took so long to just get into our ecosystem. Think of it like Apple, guys. I mean, if you're an Apple product user, you are in the trap, you are in the ecosystem and you can't get out.
Speaker 1:You can't get out. 70% of the revenue from the company comes from your existing clients.
Speaker 2:Yes, yes. So, how can you use your existing clients to grow your business instead of always be chasing, chasing, chasing, chasing, when you can upsell, cross sell, everything that Jason said? It's just so, so important and I love to use the Apple analogy just because, like, even if I wanted to switch to Windows, it would be quite an investment for me to even switch to Windows.
Speaker 1:Yeah, it's too tiring, it's too tiring.
Speaker 2:I mean the apps, the uh, the, all the products they got. I mean it just the convenience of different things like it's. It's. They got me locked in, dude. So how do you, how do you, build an ecosystem to be locked, you know? So keep your customers and and keep serving them, keep helping them, um, like Apple does.
Speaker 2:So thank you so much, jason, for being on the podcast. Everybody listening and watching. Please like, comment, subscribe to this episode we're streaming on everywhere that you can get podcasts and make sure you guys drop a comment. Let me know what you guys thought, what you guys liked in it, what your takeaways were, and we will catch you guys on what you guys liked in it, what your takeaways were, and we will catch you guys on the next episode. And don't forget, if you can change your circle, you can change your life. So thank you so much, jason, for being on here and until the next time, everybody, peace. Don't forget to like, comment and subscribe, and don't forget to hit that notification bell for more amazing content that we're going to be putting out. And don't forget you can change your circle to change your life.
