The Foureva Podcast

How to Master Your Craft & Get Paid for Your Value, Not Your Time

• Foureva Media • Season 2 • Episode 74

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Want to build real influence, connect more deeply with your audience, and scale your message through speaking and storytelling?

In this powerful live episode from the Lead the Movement Business Conference, Jamar Jones and Taryell Simmons (host of Rise Urban Nation) sit down with three dynamic guests—Colby B., Meridith Grundei, and Dom LeRoux—to unpack what it takes to lead with impact in today’s world.

Together, they dive into the mindset shifts, communication skills, and leadership tools that help entrepreneurs, speakers, and creators step into their voice and purpose.

In this episode, you’ll learn:

✅ How to speak with conviction and overcome self-doubt
✅ Why storytelling is the ultimate leadership tool
✅ The “reps” you need to become a confident speaker
✅ How to turn gifting into a business strategy and brand builder
✅ The link between vulnerability and powerful communication
✅ How to use your second act in life to do purpose-driven work

You’ll hear Colby’s personal journey from burned-out football coach to keynote speaker and talent development expert. Meridith shares how improv and movement can unlock your most authentic voice on stage. And Dom tells the story of how a simple candle—and a heart for kindness—sparked a national corporate gifting movement and bestselling book.

🎙 Whether you're a business leader, speaker, coach, or creative looking to sharpen your voice and scale your message, this episode is packed with practical wisdom and powerful inspiration.

🔔 Don’t forget to LIKE, SUBSCRIBE, and turn on notifications for more episodes on leadership, storytelling, brand building, and personal growth!


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Speaker 1:

Putting a book out to the world is a vulnerable act. Having a podcast, writing a talent development framework, writing for Forbes, putting your stuff out to the world put yourself in a vulnerable position. Vulnerability is the birthplace of joy, creativity, innovation. That's what happens, that's the opportunity to come alive in this world, and so the feeling that I want people to have when they spend time with me is I want them to walk away and say, dude, that guy is so convicted all right, everybody, welcome to another episode.

Speaker 2:

look, listen, we are here with Jamari, got us all together for the Lead the Movement Business Conference doing this live podcast, terrell Simmons, the host of Rise Urban Nation and of this informal Lead the Movement podcast, and we got some guests here today we're going to interview. So you know what I'm going to start you off with. With right, I need some of your energy you need, so I'm gonna do it.

Speaker 2:

so I want to start you off with and, by the way, he's really serious because he's been back-to-back on flights coming here and he got here, got to the billboard reveal. But before I get into all that, I'm going to start off with what Jamar always hits us up with who are you, what do you do, who do you serve and why do you do it?

Speaker 1:

Yeah, I am Karen and Wayne's son, colby Jubinville. I was born to two educators. That taught me the way you take on the world is to become an educator and marry an educator and educate other people, and that works until you want things like lifestyle and freedom. So true, I've spent the last 20 years reinventing myself. Early in my life I wanted to coach and teach on an ever-increasing stage. I can remember the moment that it happened for me. I wanted to coach and teach on an ever-increasing stage. I can remember the moment that it happened for me. And then, later in my career, I decided I wanted to create deeper relationships that had bigger impact. Love that. So now I focus on the relationship and the impact, and so I coach and teach in every stage of life. But really I specialize in talent development because I believe our 20s are the developmental sweet spot of our life.

Speaker 1:

They set the trajectory for the rest of our life. Those relationships, how we develop ourselves, set the relationships, the opportunity, the financial freedom that we create for ourselves and all that starts for us in our 20s, in the developmental sweet spot.

Speaker 2:

I love that. Now I know as a coach, I know you're resonating with some of that, so I'm curious to know what comes to mind for you, what are you saying with, and what questions you got as a coach yeah, well, I know because we've had conversations before.

Speaker 3:

I would love for you to talk a little bit about because I help get people to tell their stories and tell their stories on stage. And you now have found getting up on stages and being a speaker as a platform for you to reach more people, and you shared something with me in the elevator today which I thought was really beautiful about how at first that was really difficult for you. Can you talk to me a little bit? About that journey, because I think it'll help people who are listening.

Speaker 1:

Well, I mean I would, they would introduce me. And as they're introduced me, I would, they would introduce me. And as they're introducing me, I would say can I pull the fire alarm? Can I go underneath the table? Can I run out the door? Here's your speaker, Colby Jubinville. And today, what I say to myself is and I think you have to do this if you go out and speak, and I don't care how big the audience is, but you have to say to yourself these people have no idea what I'm about to unleash on them. These people have no idea what I'm about to unleash on them, and I think it's getting yourself and that energy ready, Because when you walk out on that stage, there's going to be somebody in that audience that is going to try to take your energy.

Speaker 3:

And so I find that one person and my whole goal is to break them before the end of the year. Yes, and to that I know that person, but it really is.

Speaker 1:

It is the story you start to tell yourself before you walk out there, and so I have. I recently.

Speaker 1:

I love Darius Rucker, okay, and I was able to go to whatever they call storytellers today VH1 back in the day storytellers is what we called it and I was able to go and watch him, literally two feet away, do what he does, and his songs and his music, especially with Hootie, takes me to a place that very few things can, and so to be two feet from that and watch someone master their craft, the way that they do it, he does it. I walked out and I said that's what I want to do. I want to be that good that when people walk away, they say that guy has mastered his craft. And I think speaking and telling those stories stories are vehicles that help explain change. Everyone in that audience is trying to make sense of their own life. Everyone has stuff that's going on where they're trying to make sense of what is happening for them right there in that moment, and I think your job as a speaker is to give them stories that are vehicles that help explain change.

Speaker 2:

That's beautiful, as somebody who's mastered something which we'll talk about a little bit later. What are you sitting with?

Speaker 4:

I think it's amazing what you're doing. You talk about the education part early. I had the opportunity to teach college too many years ago and I think it's great to give back right to, to give back from the 20s and in different generations, so forth. What's, I'm wondering? What's the insight like for these people? There's many insight it can take, but you make a major difference. You can tell those people what was some of the insight. It can give this to them and into your speech. Are you asking me?

Speaker 1:

me, yes well, here's a fundamental belief that I have is that we teach people. If you want more, you got to have more relationships, more opportunity, more education. But the reality is, if you want more, the very first thing you have to have more of is yourself. Self-awareness is the gateway into emotional intelligence. Emotional intelligence is the number one predictor of performance in a workplace. It can be taught and learned. Those that have it perform at a higher level than those that don't. So what I think we should be spending our time where talent development starts for me is in the story we tell ourselves. It's called narrative based coaching, and you know I I was a middle child, my older brother did it first, my younger brother did it better. I go was a middle child, my older brother did it first, my younger brother did it better. I go to a middle child conference every year. It's called Thanksgiving and I don't go as often as I used to. There's more.

Speaker 4:

I was a middle child too. There we go.

Speaker 1:

Welcome to the club, same school. And so I think it starts with the story that we tell ourselves. And, in all seriousness, I was born to two teachers and they taught me that that you were here to educate and marry an educator, and that does work until you want lifestyle and freedom. Lifestyle is not the car you drive, it's not the house you have. Lifestyle is getting paid for your value, not your time. You know the joke about college professors. What do they say? Those who can do and those who can't teach, and then those who can't teach teach PE. That's the old Woody Allen joke and I used to listen to that. But here's what I say to myself now but if you can do and teach, you get paid for your value and not your time. That's lifestyle.

Speaker 3:

That's a mic drop.

Speaker 2:

That's a mic drop right there. Repeat it one more time for the people in the back.

Speaker 1:

If you can do and teach, you get paid for your value, not your time, and so talent development starts with the story that you tell yourself.

Speaker 2:

Now I know there's going to be so many people resonating with what you say and want to learn more from you. Tell the people where they can find you. What else you got coming up?

Speaker 1:

Yeah, well, this is the hill I'm going to die on. I probably reinvented myself. I started off as a college football coach in 1998, no phones, no computers, no players, no uniforms and started a football team and we ended up 21st in the nation and after two years I burned myself out from coaching college football.

Speaker 1:

I couldn't do it anymore and I realized that I was either going to spend the rest of my life coaching my kids or coaching somebody else's kids, and I wanted to coach mine and my son. Today, jack, in fact, he's in Knoxville and he's playing at Tennessee. It's a closed practice and he's texting me and it's so cool to see that boy, since when he was born he stuck his hand out and he grabbed my pinky and I went down to him and I said man, I've been waiting on you my whole life. And now that boy is 22 years old and he's out playing basketball in college. And I said, jack, the greatest opportunity in playing college sports and this is what I believe about talent development is that if you want to get better, the very first thing you have to do is get around people better than you. Then you have to commit to get better than them. Then you make the pie bigger and you make the pie so big that you start a bakery. So you ask me what I'm doing today. My bakery is drjubinvillecom. This is my last iteration of my work and it's going to be around talent development, the odds of being born.

Speaker 1:

Do you know what the odds of being born in this world are what's that? One in 400 trillion? And so I'll ask 20-somethings In our 20s, they teach us to get in the game. They don't say what game to get into, they just say get in the game. In our 30s we have to move up in the game. In our 40s we have to stay in the game because those 30-year-olds are so damn good. We just try to stay in it. In our 50s.

Speaker 1:

What the research says is we finally ask what do I really want? I used to stop at 50. And this guy in the audience who was obviously older than 50, said well, what do you do in your 60s? And I said, man, I'm not 60, so I don't know, but you look like you may be, so why don't you tell us that?

Speaker 1:

You say, well, if you're 50s, you say this is what you really, what I really want your 60s. You get it and do it play. And so what I think the talent development framework does that dr juvenile comm is provide a path and a plan so that somebody that understands what they were put on this. We're all born with greatness. We're all born with it. I fundamentally believe that some people make that may create confusion, that may create chaos for them in their own minds, but it is truth, it's been written, it is there. I'm a great example of it, and and so I think having a path and a plan that allows people to take steps to uncover and develop their talent is our first responsibility, and that's what I'm going to spend the rest of my life doing.

Speaker 2:

Well, y'all heard it here. First, if you want to get in the game and get that talent development framework, you know the website DrJubanvillecom there you go. Go there, get into the game. That's the first part. Let's give it up for him. Give him a round of applause for that. So, give him a round of applause for that. That was beautiful. Thank you, sir. All right, now we're going to transition over.

Speaker 3:

I got to follow that.

Speaker 2:

You got to follow that. I don't know if you have a talent development framework, but you got to follow that. So, in the words of Jamar, who are you? Who are you your name? What do you do? What's your business?

Speaker 3:

Who do you help? Your name, what do you do? What's your business? Who do you help and why do you do it? Well, I will start off by saying that I am very passionate about helping individuals tell their story and bravely and confidently telling that story, because I do feel strongly that through our stories we will be able to change the world and leave an impact. And I'm Meredith Meredith, meredith Grundy I have Grundy Coaching that's the name of my business and I have been working with individuals, conscious entrepreneurs, leaders, organizations for several years, helping them do exactly that. I am a former performer actor.

Speaker 3:

I have a master's degree in theater, I've done a lot of commercials, I've done a lot of stage acting, I've directed and I took that. And this is my second phase in life where I'm taking all of that wealth of knowledge and helping other people stand in there.

Speaker 2:

I'm sensing the theme here with the second phase of life, from coaching to acting to now helping people in such a real, raw and vulnerable way. I can't wait to see what I'm going to do in my second act. You got me thinking now.

Speaker 1:

I think it's going to be a podcast host.

Speaker 2:

I think so You're a very good podcast host. Okay, I'm going to have to put that on. I'm wondering, now that you're in the interview spot now and hearing her and I know you guys have great questions what's coming up for you, what's some themes when you hear about her and things that you're thinking about yourself.

Speaker 1:

I'm thinking about becoming an actor. I've always wanted to be one, so now I've got my acting coach you, you said this was you were gonna hang your hat.

Speaker 3:

This is what you did last I don't know.

Speaker 1:

It's true.

Speaker 2:

Yeah, I think you should be an actor well, I've been doing, I've been acting my whole life so what's some questions you would ask her, based on you know, what you know from your career and so forth in in reference to what she's doing.

Speaker 1:

You know, I think personal branding is made up of two things brand image and brand identity. Brand image is the feeling that other people have when they spend time with you. What feeling do you want other people to have when they spend time with you?

Speaker 3:

Ooh, that's a really great question. I want people to feel comfortable. I want people to feel that they can have fun and that they can be themselves.

Speaker 3:

That's what's most important to me, because I don't feel I feel like a lot of the clients that I get to work with have an idea for how they think they should show up on stage or how they think they should show up in the boardroom or the conference room, based off of what's been modeled to them, and so we end up getting a lot of cookie cutter presentations, ways of showing up, and so I I'm really here to encourage people bring your authentic self, because that's really what we want to see. That's why you were hired in the first place. We don't need you to be somebody else yeah, I'm.

Speaker 2:

I'm curious to know. Now that makes me think that everybody's acting because nobody has it figured out, or they're just bringing they they have. They're coming into that boardroom with the mask on right and they're not being their authentic self. So if everybody's acting, who's keeping it real? And then? So how do we get people to get out of the acting and be their authentic self? Because I feel like that's a component of leadership, isn't it Like?

Speaker 1:

if you watch Brene Brown stuff, what she says about the theory of wholeheartedness is that people that love with their whole heart understand that what makes them vulnerable is what makes them beautiful, and so I've never apologized for who I am.

Speaker 2:

I'm going to be who I am, and they're going to have to decide what they want to do with it, what's the biggest hurdle for people getting out of their own way to be their authentic self and showing up and using that as a strength versus a crutch, or just not showing up as their authentic self?

Speaker 3:

I think Colby was just hitting upon that, which is, I feel it's about tapping into you and that self-awareness piece and you cannot care about what other people are going to think about you, because if you care too much about what other people are going to think about you, that's just going to paralyze you, and not everybody is going to like you and not everyone's going to resonate with your message, and that needs to be okay and those aren't your people.

Speaker 1:

And those are not your people, anyway, it's about the people that you do touch.

Speaker 3:

It's about that. It could be one person in the audience that you've touched that day that resonated with your message, and if that's the case, you've done your job I mean think about all the celebrities that we see every day.

Speaker 1:

Like not everybody loves nicole kidman, but she still does her job and she still shows up well, there's this great moment in a star is born in the remake, when bradley cooper is talking to lady gaga and she's saying you know, I just don't think I can do it, you know. And she's just there at this bar and she's saying I'm, I just don't have, I don't have what it takes, and and he says something to the effect of look around you, success is everywhere.

Speaker 1:

It's not about success, it's about do you have something to say and can you say it in a way that people want to hear it? I was speaking um about three years ago and this guy comes up to me and he said Jubinville, you're a lot like Waffle House. You serve it up in a way. People didn't get it.

Speaker 2:

I love it.

Speaker 3:

I love it. That is a compliment.

Speaker 1:

I totally love it and I want to go back to something.

Speaker 2:

That's a good one right there.

Speaker 1:

I want to go back to something that you said about being their own self and having the courage to be that person and then letting the audience decide. There is a book called Backable the Surprising Truth About why People Take a Chance on you, and the very first chapter is titled Convince Yourself First.

Speaker 3:

Yeah.

Speaker 1:

And if you look at the fact that you can come here, write a book, putting a book out to the world is a vulnerable act. Having a podcast, writing a talent development framework, writing for Forbes, putting your stuff out to the world Put yourself in a vulnerable position. But what we understand is vulnerability is the birthplace of joy, creativity, innovation. That's what happens. That's the opportunity to come alive in this world, and so the feeling that I want people to have when they spend time with me is I want them to walk away and say dude, that guy is so convicted. And after I read read books very much like I do other things with my ADD I read them until I find one idea and then I put the book down. That's it, and I'm going to master that one idea You're stealing that I was doing it.

Speaker 3:

I was like I got this, I have to read this whole damn book Right why? Would you do that? I mean, I think that you're great.

Speaker 1:

So I pick up Backable the Surprising Truth About why People Take a Chance on you and it says convince yourself first and that's the definition of conviction. And I'm like that's all I need Put the book down. But I was on John Lee Demas' podcast early on in my career, scared to death JLD Entrepreneur on Fire.

Speaker 1:

He's great, he's great. And and we get to the end and the question that he says, all right, colby, and he didn't prepare me for this, or he did, and I and I, back in those days, what didn't show up prepared? And the question was you come back to this earth, you know, you know no one, and you get 500 in a computer, what do you do next? Oh I've heard him ask this question and I said I don't.

Speaker 1:

I don't need the computer. I'm gonna take the five hundred dollars and I'm gonna go build relationships with people that will take a chance on me when nobody else will. Because, if I look back about how my consulting career started, there was just one guy that took a chance on me and we doubled down on the basics. And if you went at the basics you win. And and we saved his company, got it back on track and I built a relationship where I'm still in retainer with that guy 20 years later. I love that.

Speaker 2:

I love that. The biggest thing I love about what you say is one I'm still in that ID too, because I got ADHD. And then two you know the vulnerable act of putting something out there. I know you have a coaching circle program and that's part of the vulnerability of putting it out there.

Speaker 3:

But before I jump into that.

Speaker 1:

I wanna bring Dom in because I hear I see him.

Speaker 2:

He's like shaking his head. So what's sitting with you, what's resonating with you, dom, and what you wanna bring to the Well, the thing is this is you know, growing up I was this person.

Speaker 4:

I have never found ways, and I went to college. I was eight classes away from my doctorate, my PhD, and no class I took all the way to grad school were about how to speak in public, how to be constant with yourself, deliver a message. So I'm wondering what are maybe some aspects you can share and what you do If you can? Just just a few insights would be just great to share, and I just think it's amazing. You know, and you mentioned even improv at one point in time, I believe.

Speaker 3:

Well, I think this is great. This is a great question because it'll tie into your question. So I say it's about doing the reps. Just like any athlete would show up and do the reps every day. That's what speakers also need to be doing. You need to be putting yourself in uncomfortable positions. You need to be taking risk and building that muscle, and the more you do it and the more you hear yourself articulating your own message and your own point of view and being vulnerable and allowing yourself to be vulnerable, the easier it will get. Now, will nerves go away?

Speaker 4:

No, they won't, it doesn't, they don't.

Speaker 3:

I was hoping you say when people say, eliminate the nerves I'm like no, they don't go away you know you get to manage the nerves and it depends on the situation, too.

Speaker 3:

There are times when I'm not feeling as nervous as other times you don't, depending on what the stakes are, depending on who the audience is or if I've had enough sleep in the morning, but it's really just about showing up and doing the work. And then it starts to become your own. And then I remember we had a conversation earlier today you started off scared, where you're like who's here to pull the fire? Alarm, but now you're at a point to where what I like to call, rather than memorized, it's integrated.

Speaker 3:

It's so integrated in your body that you can have a conversation with the audience the day before and be able to adapt based off of what their needs are, and stand up and deliver a really amazing and compelling talk, because you've done it so much but the problem is, most people don't want to put in that much work.

Speaker 3:

They just don't want to do it. So that's why I developed a program where you can show up every week on wednesdays and put in the reps, and I do it all through improv exercises, and I ask questions and I get people to where are you at? What speaking uh thing do you have coming up? Let's do oh. Now we have a practice day, so I carve out time for practice and people can practice, get feedback from their peers uh, and support each other too, because I think it's also important to have a support system. So that's what my love is. I love getting people out of their heads and into their bodies, connected to their hearts and speaking from that place, because ultimately, that's what we want to do, is we want to encourage people, inspire people, educate people. So it's really not about us. So we have to get out of our heads.

Speaker 2:

I love that. All right, now there's going to be somebody listening to this that you just sold now, and now they want to do the reps and they're like how do I find this lady so I can put in the reps? So give them the Coaching Circle program. Where can they find you, how they can connect.

Speaker 3:

So you can find I'm Grundy Coaching. That's G-R-U-N-D-E-I coachingcom. The name of the program is called Confidently Speaking. I host it on Mighty Networks. It's membersconfidentlyspeakingfun, because we have fun and we meet every Wednesday from 4 to 5 pm Eastern time, and I'm thinking of even opening up a second cohort. So that's the program. It's one year because I want you to commit.

Speaker 2:

Get some words of wisdom for somebody who's still stuck in their head and they need to get out of their way and get the reps in Give them some words of wisdom. Move your body, move your body, move your body.

Speaker 3:

You should start a podcast too, sir.

Speaker 2:

Yes, I should. I haven't had one for many years. Oh okay, all right. See, no wonder he's a natural at this. I was like, wait, he's really good at this. All right, dom.

Speaker 1:

So take a deep breath, move your body, move your body, move your body All right, so we got five minutes.

Speaker 2:

We're actually over time, but we're going to make this happen. All right, I can keep it short. Who? Who are you? What do you do? Who do you do it for and why do you do it?

Speaker 4:

Absolutely. I'm Dominic LaRue. I go by Dom, so Dom LaRue, I'm the author of the Corporate Gifting.

Speaker 2:

Playbook. Put the cameras right there, give them that Boom, and it's about to be a New York Times bestseller. He was just on the billboard. Wait on myller. He was just on the billboard. Wait on my camera too. He was just on the billboard, ladies and gentlemen.

Speaker 4:

Yes, Go ahead, ms X Ferris. This book is about helping business leaders right to use corporate gifting strategies to attract and engage with potential customers and to increase loyalty with employees and current, current clients or customers. And I'm doing this because I want to bring kindness and more to the business world then spreading kindness.

Speaker 2:

Yes, we won't play well, one gift and playbook at a time. So how did you come up with this?

Speaker 4:

well, you know it's. It's funny because it might to explain this how to go back a little bit. Okay, my background is that I study e. I had to go back a little bit. Okay, my background is I study e-commerce. I went to grad school. I was teaching undergrad grad school e-commerce. I love it. It was a mix of analytics and also some of the graphic and the visual aspect, but what I did in my career is helping corporations make millions of dollars. Think about, like, if you go on Google, if you're looking for a product online right, something online and you find it, then if you don't buy it, you will receive email from me or pop up message. Hey, you found something.

Speaker 2:

You're that guy. I'm that guy, right? Oh man, my inbox loves you. That's sarcasm.

Speaker 4:

So I always work as an e-commerce project manager. I help businesses to say hey, if you come for the first time, if you're not sure, I'll make sure you come back. I'm giving you some incentive. Think of a gift right, I have 10% off, 20% off If you come today. Today only, we have an extra free product, the second one half off. So I always use tools. Think of a gift, but instead of a percentage off or extra product. So that's my background.

Speaker 4:

Now, when COVID hit, it was terrible for many reasons. Everybody remembered where we were and how much it changed our life. But from my grandma to a local person that just liked to buy locally, it changed the way we purchased. My grandma asked me how do we go to Amazoncom? How do we purchase? She never created an account and only so we have. We have no choice to only purchase from. You know, because the local, so the local business, were closed. It forced the loyalty right to reduce and post covet that loyalty have decreased even more right. So that affected that part. And then, when it comes to employees, uh, you guys have heard of the great resignation era right.

Speaker 4:

So it did some good not to go back to that era. But this disrupt, disturb everything, disrupt the loyalty for employees, for customers. So Dom said well, you know what? What can we do with the same thing as e-commerce? Let's prove a concept. We can use the kindness or gifting as a kindness, but to attract, engage and retain employees and customers and so forth.

Speaker 4:

So I went ahead and I love candles. Don't ask me why. When I was a kid, my mom always bought candles. If there's something we have a bad day or a good day, raised up as a Catholic boy, we put candles for anything, so candles were a great thing. And down the street from me, there is a manufacturer of candles the third largest one in the country so I went over there and say I'd like to buy a couple candles. So I ended up buying 2000 beautiful, three weeks soy blend scented candles and I donated that. I took a whole year to donate, I made those and I bought commercial printers and I and I make personalized labels for those and I just donate that. For example, uh, jamar, jamar Jones, the one and only right. He had a book to promote in the Bitcoin 2022 and I said let me give you, let's say, 100 candles.

Speaker 4:

We personalized a beautiful message. So the goal for him to to do that purpose was to engage and attract potential customer clients from the industry. So he had a speech at the VidCon. So during his speech he said guys, of course you have a beautiful display and everybody said you can smell. If you're in the back row you can smell that nice, it was a vanilla scent, it was a beautiful aroma and people can scent it. And during his speech he said guys, if you stay at the end, come see me. If I got my newsletter, you will receive that free scented candles. I love that video.

Speaker 4:

Yeah, go on YouTube and put lucky we call it the lucky penny candles yeah that was the brain and have to name it somehow right and people in line waiting and for him he did what he wanted to eat, allowed him a chance to engage or attract and engage with potential people and then follow up with them what they sign up. So I did this from Hawaii to Canada, anywhere in between, so I did donate over actually about another two thousand, so four thousand candles total in about a year. And I've tested that with different group right. For example, if you say, dom, I'm an accountant, people, I'm going to an, an expo, nobody likes, excuse me, accounting is a dry subject, but it's a dry subject, right?

Speaker 2:

we love our accountants until we don't love our accountants.

Speaker 3:

I know are some of the funnest people, yeah, but when it comes to an, exposition.

Speaker 4:

It's kind of hard to so. In the corporate gifting playbook, right, you use these strategies and again, these are real world. For almost two years that and we did an accountant and and what they did? Those candles same thing, we used the candles put in the front it smells so good. And then, but before, so we attract people and before giving the candles you have to give the business card and listen to their speech and it was phenomenal people.

Speaker 4:

I was walking around because every time I donated those I went to all those events, especially Hawaii, so I could see firsthand and take videos and intro to see. But those theories so, going back to the book, all those real-world theory has been used in a way that we can use this to engage Same thing in any field. If you are a consultant, you can use those corporate giftings to promote your brand at local events, to give a little something. It doesn't have to be a candle, it could be anything, but it's a playbook. So we have the strategies, the insights and real-world example of how we did it and how it can help you and your brand and your companies and so forth.

Speaker 2:

Love that. Yes, I see you shaking your head.

Speaker 3:

Oh, I'm just loving the idea. I love myself a candle. I love a candle too.

Speaker 2:

I'm still sitting with the kindness piece that you talked about because I know both of you talked about that in your essence. I'm curious to know when you think about spreading kindness in such a way, like through what you see in there, what they do, how could that give me the strategy? What would be the playbook on how they spread kindness that really helps them? You know, build those relationships through corporate gifting. What I was give me. I put you on the spot. You know me a strategy you.

Speaker 4:

You said something. Both of you say so many great things in the last 15, 20 minutes, but in both of your case you mentioned about the why. Right, you said, get out of yourself and go back to the essence. I see the word essence and the why. When it comes to corporate gifting strategy, the first thing you need to know why you want to give right now. You want to know why you want to give right. You want to know what give with a purpose, right. In other way, give with a purpose and give something would be meaningful. And if you can personalize, because it makes a whole difference, the thing is back in the days, people, and it's somehow still to give a pen as a corporate gift, it's not going to have that greater impact or a bottle of water that just say so in their case.

Speaker 4:

If you have an exposition, if you have a booth somewhere that you want to reach potential customers, bring that little gift and think about the why it's going to be useful to these people and put a beautiful message on it because you're worth it. Or get out of your head and get into whatever to be catchy. These people will remember this. And you can even use technology QR code. You can put a QR code and when you give this to the customers, you can have them scan it with their phone. They can sign up with their phone. Takes two seconds. You can have a lead. It's really good and they want to remember who gave them that candles or whatever personalized you gave them. When you kind of come home, they're gonna talk about to you so I know both of them.

Speaker 2:

Man, you had a good last catchphrase, but you got a bunch of them, so I don't know how you gonna narrow yours down. But what are you sitting with like as you hear them talk about, and what questions do you have?

Speaker 3:

well, I just love the intentionality behind it. You're inviting people not to just be kind, but you're asking them to actually be intentional about it and it be an extension of you and your brand. Yes, whereas a lot of people just make choices because, again, they're just doing what they've seen other people do, and so I'm really liking this, this reframe.

Speaker 2:

What questions do you come? You sit with that. You can ask that somebody who's in that phase can.

Speaker 3:

Yeah. So I'm just curious if you're talking, let's just say let's go back to the accountants, right?

Speaker 4:

Yes.

Speaker 3:

Who are terrified to take risk.

Speaker 4:

Yes.

Speaker 3:

Yes, what would you say to them? What would you say to somebody right now who's like? But our company has been giving out pins.

Speaker 4:

Yes, yes, absolutely.

Speaker 3:

For 15 years and it works every time.

Speaker 4:

So why would I change? Absolutely, absolutely. You know you, I think if you always do the same thing, if you don't get out of your head right, you're gonna repeat the same thing over and over again. So the thing is, this is just that you have to try something. Obviously that will be different. Something will be meaningful. So, number one stay away from the pan. Stay away for anything that is traditional the, the water bottle, right with the brand, the logo on it branding be meaningful. So, number one stay away from the pan. Stay away from anything that is traditional the, the water bottle, right with the brand, the logo on it branding is great, but had something else to it. So if you want to stick with something basic, uh, had a beautiful message to it, right. So so, number one, number two use technology, right.

Speaker 2:

Number three buy the book, because in the yeah, three buy the book because in the book excuse me, the book buy the book, do it by one, buy the book and do it by the book, by the book.

Speaker 4:

In a nutshell, if you, when you purchase the way I created the book right, an accountant can look in the back ear and look for the cpa and they can go back and see the exact real world example if you go to an exposition, if you go to so, depending on the real-world experience you're looking for. So the book has been built in a way that you can go to a specific section, obviously by the table of content, but it is specific for promotional event, the type of event. So if you look at something like this in your accountant, they give you a real example and the strategy behind it they give you a real example and the strategy behind it.

Speaker 3:

Right, so um, I'm biased, but it's so. My other question, too, is is this always just for events, or is this just gifting at random, like to a client, for example?

Speaker 4:

very thank you for asking. Uh, good point, this is for from employees too. So this is as good for employees as to clients. Okay, and think about it. We talk about since COVID. People have the choice between you and another client and if they stick for a year, right, people now are switching from, not just in the coaching, but I'm talking about in general. If clients sticking with you with the opportunities of going everything, now you know you got to thank them. So, yes, current clients, this is for current clients. Right Is the same thing too.

Speaker 4:

There's strategy in this. You can say, well, I have a current client, we do this services, but they have a new service coming up. So how to introduce a new service with corporate gifting? Right, it's a great way to reach out and announce a new product and new services. So, corporate gifting with existing client. You also have many ways to approach it as good as this and as well for employees. You know current employees or prospect employees, give that little gifting at a fair. You know that could be with intent, with a beautiful message. You know.

Speaker 2:

Love that Absolutely All right, sir, can you make it easy, like Denny's, for us and close?

Speaker 3:

us out Waffle House, my man. Oh sorry, waffle House, oh, I messed it up. Denny's Waffle House Waffle.

Speaker 2:

House.

Speaker 1:

Oh, I messed it up. Can't miss it, please. You know you go to Waffle House and you can order the same meal 15 different times and the price is always different. Here's what I would say. You use the word meaningful two or three times, and one of my favorite movies is Jerry Maguire, and Jerry is talking about the late great Dickie Fox, and Dickie says the key to this business is personal relationships, and so I wrote on my whiteboard when does a relationship become personal? And to your point in your book, I think it's when it becomes meaningful. And so what's the definition of meaningful? It's two or more people working together through interdependence towards a common goal, and I think that you're talking about creating unique activation points through a product or service that allows them to see the relationship in a meaningful way.

Speaker 2:

Love that.

Speaker 4:

And we need more of that right. Meaningful intent, kindness, these are all things you know, because this is not another marketing book. People say, Don, what is it, what is not? It's not another marketing book. It doesn't tell you what to buy. What it tells you about the kindness, the meaningful and to make a difference.

Speaker 2:

All right. Well, don, we're out of time, so close us out with this. Give us one meaningful thing you want to leave with the audience, and where can they get this book and connect with you?

Speaker 4:

Absolutely. Be kind with one another, as always, and if you're in doubt, if you're not sure if this can help you promote your brand, attract and engage with new customers and help keeping your existing customers, go to giftingplaybookcom All right, lord, there you have it, let's clap it up for that, Clap it up for that.

Speaker 2:

We did it. Don't forget to like, comment and subscribe. And don't forget to hit that notification bell for more amazing content that we're gonna be putting out. And don't forget you can change your circle to change your life. You.

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Jamar Jones

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