She Built 6 Businesses—But THIS Part Still Scares Her | Pamela Polyak

In this episode, we sit down with Pamela Polyak, a multi-business entrepreneur who’s stepping into a completely new lane—consulting and coaching entrepreneurs one-on-one. Broadcasting from New York City, Pam opens up about what truly makes her nervous (and what doesn’t), the reality of scaling expertise beyond personal conversations, and the pressure of putting yourself out there—not just your brand.

Pam shares honest insights about working with entrepreneurs at different stages, why “30-day transformations” aren’t always realistic, and how real progress happens through small, consistent actions. From light-bulb moments and client breakthroughs to building visibility, embracing podcasts, and even landing on a billboard, this conversation dives into growth, discomfort, and evolving as a business owner.

This episode is a candid look at what it really takes to turn knowledge into impact—and impact into income—while staying grounded, authentic, and action-driven.

🎙️ Key themes discussed:

Scaling one-on-one consulting into a broader business

Navigating fear around visibility and self-promotion

Working with entrepreneurs at different readiness levels

The importance of small wins and momentum

Embracing new platforms like podcasting and personal branding

If you’re an entrepreneur, consultant, or business owner struggling with growth, visibility, or direction—this episode will hit home.

Chapters

• 0:00 From Confidence To Visibility
• 0:39 First Time In New York
• 1:40 Defining The Consulting Focus
• 2:35 Tailoring Timelines And Scope
• 4:13 Marketing Fears And Monetization
• 5:00 Personal Branding Over Logos
• 6:00 Embracing Podcasting And Books
• 8:00 Action Takers And Client Fit
• 9:30 The Deer Analogy And Trucking Costs
• 11:45 Building The Program And Pricing
• 13:30 Where To Find Pam And CTA

Transcript

SPEAKER_02: 0:00

I'm not nervous about the one-on-ones. I'm nervous about how to broadcast it out there more. Yeah. How to reach more people. How do I sell it? How do I make money at it? But the one-on-one conversations, the one-on-one consulting of it, I'm not, yeah, that's easy. That's a cakewalk. I can do that all day long. It's all of this. It's all this extra stuff.

SPEAKER_04: 0:21

Yeah.

SPEAKER_02: 0:21

That I know I need to do.

SPEAKER_04: 0:22

People that know that you exist in what you do.

SPEAKER_02: 0:26

Yes. Exactly. What's up? Rolling, rolling. Nothing. I'm chilling in New York. We're in Times Square, Pod Stream Studios. Yes. You made me do something way out of my comfort zone. How are you feeling? Um, I'm good. I'm good. I'm actually a lot better than I thought it was going to be. Yeah. Yes. Yesterday at this time, not so great. And then it got better. And then there was a little bit today where I was like, what are there's a lot of people here. Yeah. This is a this is a big city with a lot of people.

SPEAKER_04: 1:06

A lot of people. Yes. A lot of people. First time in New York? Absolutely. Yeah.

SPEAKER_02: 1:11

Maybe my last time.

SPEAKER_04: 1:12

We'll see. We'll see. Do you like uh at least the people that you've met? Do you like the experience?

SPEAKER_02: 1:20

Oh yeah. Okay.

SPEAKER_04: 1:21

Oh yeah.

SPEAKER_02: 1:21

There's a lot of very down-to-earth, very nice people. Yeah. Who are willing to take my craziness in stride and my sarcasm in stride. And laugh at me. And with me, it's crazy. They're laughing more with you, I think. I hope so. But 50-50.

SPEAKER_04: 1:38

50-50. And what um, so with the the consulting that you're going to be doing or doing with uh doing present tense. With the entrepreneurs, with the um, I would say like single or couple truck operations shops that they have. What's one thing that you've learned so far that you're going to potentially apply to one thing 30 days is not possible.

SPEAKER_02: 2:12

And everybody is going to be on a different schedule. Yeah. There are certain things that people knew about and certain things that they didn't. And it's going to have to be a wait time out we have to take time on this because somebody's at this point, somebody's at this point, somebody's at this point. Yeah. And so I have to figure out how to kind of navigate where everybody's at, and then how do I get them to another level without it taking a year? Yeah. And still keep the progress going, still keep the progress going. But one of the guys flat out was just like, I just can't, we're we're just too much right now. Like, I was okay, these are the three things I want you to get done this week. I said, stop thinking about the hundred things we need to do, and just let's just start knocking things off little by little by little. So he's gonna be in it a lot longer than the 30 days. So I'm hoping by 30 days, 31 days I get paid.

SPEAKER_04: 3:08

We'll see what happens. That should happen. That should happen. Yeah. If everything goes according to plan. Yes. Yeah. That's good.

SPEAKER_02: 3:15

Everybody's just on a different level, which is fine. Yeah. But that's part of this process. It's just not gonna, it's not easy. You can discover it, but then there's overwhelming with how much stuff they need to know.

SPEAKER_04: 3:25

So And are you as nervous going into your consulting, which is your sixth business, right? Or seventh. How many businesses? Six. Six. Six. Yes, I was right the first time. Six. Six business. Um are you as nervous going into it than you were two days ago?

SPEAKER_02: 3:50

Um. No, I well, I don't really know that it's totally changed. I think I was more comfortable with where like the things that I know and going through the process and helping them, I I get great gratification when I'm like and I can give them a great idea. Um I had a meeting a couple days ago, and the response was, why doesn't anybody tell you this stuff? And I'm like, I don't know, and I don't even know where I learned it, but this is what you need to do. This is how it goes. So I'm not really I'm not nervous about the one-on-ones. I'm nervous about um how to broadcast it out there more. Yeah. How to reach more people, how do I sell it, how do I make money at it. But the one-on-one conversations, the one-on-one consulting of it, I'm not, yeah, that's easy. That's a cakewalk. I can do that all day long. It's all of this. Yeah, yeah. It's all of this extra stuff that I know I need to do. Yes, exactly.

SPEAKER_04: 4:50

And putting your face out there and not just the company logo.

SPEAKER_02: 4:54

Yes. I I gotta do better at that. Well, we took headshots. Yeah. So I've got new headshots here. Yeah, I got new headshots? And one that even says On a billboard? Mother Trucker. You got that to promote? Did you promote it yet? Have you posted it? I did post it. Sweet. There was a lot of what is Pam doing now? The text messages are hilarious. You're always up to something. That's exactly what the everybody says that. Like, oh, less than a month ago you got a 17-year-old living in your house, and now I went from 17-year-old to a billboard. Yeah. Yeah, whatever.

SPEAKER_04: 5:29

And and I know the the city is enormous. Yes. And there's a lot of people, and people are honking their horns right now. Yes.

SPEAKER_02: 5:36

And it was hard to sleep because I like it really quiet. Oh, yeah. It's definitely different. Siren. It's definitely different, yeah.

SPEAKER_04: 5:42

First night for me also was a little rough. Yes. The second night was good.

SPEAKER_02: 5:46

You're also in Jersey, aren't you?

SPEAKER_04: 5:47

Yeah. But there's still, trust me.

SPEAKER_03: 5:50

It's still going down out there. It's not as quite like this, but it's like one notch down.

SPEAKER_02: 5:55

Oh, okay. So it's still bad.

SPEAKER_04: 5:56

Yeah, there's still stuff happening. It's still bad. Um what is the I guess being around the hustle and bustle, being around these other amazing entrepreneurs and everybody that you've met so far, what's one different thing that's changed for you as far as your perspective on like how you because I know you kind of came in thinking like I know it's particularly about podcasters, what you're doing a podcast right now. I understand. I understand I understand the irony of that and the things that I said previous. But is there any different is there any slight change or different perspective that you have around it?

SPEAKER_02: 6:37

Um, then it's I mean it's a good way to put yourself out there. And it's it makes sense. The technology's there, the technology needs to be used, and there's certainly business avenues that require it. The other avenues and other businesses that I have didn't require it, and this one is going to require it, and I know that, and so I have to embrace it and just keep chugging along. And you can see that there's keep talking in this microphone.

SPEAKER_04: 7:02

That there's real businesses that are people just talking to mics. That are thriving in it and making it and yeah.

SPEAKER_02: 7:09

Yeah. And the and the connections are worth it. Yeah. The connections are worth it. So I'm gonna read the books. There's lots of new books. There's lots of books. There's lots of books. Everyone's got a book. But I mean, if that's the avenue, it's like it doesn't we've talked about it about me writing a book, and it's like I didn't realize that that was a thing, and it's totally a thing. It's a thing. And I feel like it's a thing here. Everybody has a book, and I'm like, oh, I have like five. Oh. Yeah. I don't know. I didn't think it was a thing, and now it's a thing.

SPEAKER_04: 7:36

So there's a book coming that Pam's dropping a book, or you announced it on this podcast? Eventually.

SPEAKER_02: 7:43

Eventually. Eventually. I don't know. It's I haven't decided if it's gonna be the lack of dating life book or if it's gonna be the transportation book, or if it's going to be the what the heck is Pam up to next book?

SPEAKER_04: 7:56

It should be a mold of everything, I think.

SPEAKER_01: 7:59

An autobiography? Nobody is not that interesting. Nobody's that interesting. Wait later.

SPEAKER_02: 8:06

Later for the autobiography. But I'm like 80 on my deathbed like I think.

SPEAKER_04: 8:13

I guess certain levels.

SPEAKER_02: 8:14

I know, I'm not even 40 yet. Of success, I think. Nobody wants an autobiography, you know. But I don't know that anybody wants a how-to, I don't know, how-to something.

SPEAKER_04: 8:24

You'll figure it out. You'll figure it out. You definitely got a story to share.

SPEAKER_02: 8:28

I need to work on the course outline first.

SPEAKER_04: 8:31

In my eyes, I mean several successful businesses.

unknown: 8:34

Yes.

SPEAKER_04: 8:35

And you can definitely build this other one. I know it's a little different. It's a lot different. Yeah, it's a lot different.

SPEAKER_02: 8:41

It's the exact opposite of anything I've done. Yeah. But I had B2C businesses, and then I did a B2B business, and now I'm I don't even know what this is. B2C again? Kind of.

SPEAKER_04: 8:52

B2B, technically. B2B. You're just dealing with the individuals, but you're still dealing with their their companies. So still B2B. Yeah.

SPEAKER_02: 9:00

Kind of an in-between, though. It's a different way of doing it. It is in between, yeah. Yeah.

SPEAKER_04: 9:04

So and it's fulfilling.

SPEAKER_02: 9:06

It is. It is. I'm hoping it fills my bucket a lot better than the other ones.

SPEAKER_04: 9:10

Like, holy crap, holy crap.

SPEAKER_02: 9:14

I did. They're learning something. You get excited when you see somebody else's light bulb go on. Yeah. That's also when I share when my light bulb goes on, I'm like, look at guys, I got this a great idea. Right. It's it's exciting to see them be grateful for it. Yeah. You know, you can help a lot of people, but if they don't understand even that you're helping them, then what's the point? You don't need the I guess you don't need the response from it, but I I want to see the light bulb moment. That's all I care about. I don't even care about the thank yous. I just want the light bulb moment that somebody's getting it. The oh yeah, I need to do this. And then take action on it. Those are the type of people I want to work with, so I want to wait for that reaction.

SPEAKER_04: 9:53

The worst is when they have the aha moments and they don't take action.

SPEAKER_02: 9:57

Yeah, that hasn't happened to me yet, but we'll see. Like, oh, you're just gonna sit on that one?

SPEAKER_04: 10:04

It's not good. Because then they know. Like, it's not like they've they're still blind. It's like it's like you you see the deer in the road and you're just like, I'm just gonna hit the deer.

SPEAKER_02: 10:12

That's probably when you have to choose them to not be a client anymore. Be like, no, we're not gonna work together. Like, what's it? It depends.

SPEAKER_04: 10:19

If they hit one deer, then we can continue. But if you continue to keep hitting deers, then we can't. What a weird analogy. I just thought of it now. Deer. If you keep hitting the deers, like what are you doing? Get in another lane. That may Ooh!

SPEAKER_02: 10:37

Ooh, I like that one. I do like that one.

SPEAKER_04: 10:40

If you keep hitting the deer on the way out, get into another lane. Get in another lane is obviously not working.

SPEAKER_02: 10:45

Yeah. Random fact. Yeah. That's gonna turn take this conversation in a really weird way. Do you know what? Like, when you hit a deer in a truck, it can cost thousands of dollars in damage. Thousands? Yeah. And just had it happen last week.

SPEAKER_04: 10:57

I always felt like a truck is just so massive that the deer would just like bounce off. No, because if you pong.

SPEAKER_02: 11:02

No, because if you pay attention, like the hood of the truck is fiberglass, and it's all most trucks, I would say, it's all one piece. So I had a I had a um a driver hit a deer last week and it was right on the headlight. So he cracked the headlight, the bumper, and the fiberglass. So the entire hood needs to be redone, the headlight and the bumper. Jeez. Probably three to four thousand dollars total.

SPEAKER_04: 11:27

How often does it happen, though?

SPEAKER_02: 11:28

That we hit deer?

SPEAKER_04: 11:29

Yeah, all the time.

SPEAKER_02: 11:30

Um, I mean, this is only my second one in probably five or six years. Oh wow. So really not horrible.

SPEAKER_04: 11:36

Oh, thought it would be a lot more horrible.

SPEAKER_02: 11:37

Really not horrible. But I watched the video too.

SPEAKER_04: 11:40

Night driving.

SPEAKER_02: 11:40

Yeah. But I watched the video. There was no way we were gonna see the deer. Oh yeah, they the deer didn't even show up on the video until about a second? A second? Half a second? No way. Before we hit it.

SPEAKER_04: 11:53

And you don't want to swerve in a truck.

SPEAKER_02: 11:55

Oh god, no. Just take the hit. Just take the hit. But there's deer guards. Wow, this got way off chat.

SPEAKER_04: 12:02

It's alright. It's an interesting thing. And it's in your field.

SPEAKER_02: 12:06

Yes. So it's in my comfort zone of conversation. That clip alone might be good for you.

SPEAKER_04: 12:11

Don't hit deer. Don't hit the deer.

SPEAKER_02: 12:13

Avoid hitting the deer.

SPEAKER_04: 12:16

Awesome. Awesome. Where uh where can so what what's next? What's next for you? What's the next uh thing?

SPEAKER_02: 12:24

Um I need to keep um hammering away at my program, designing it, um, finalizing information questions, things, um, working with people I have already, um even adding more to the things that I need and to teach. So um I'm just gonna keep hammering down that avenue, hopefully um being able to promote it, get some more customers, clients in that realm of things.

SPEAKER_04: 12:50

Oh, you're definitely getting more.

SPEAKER_02: 12:52

And hopefully someone will see some value and want to pay me some big money for it. One of the two. That's the goal, right?

SPEAKER_04: 12:58

It's gonna happen.

SPEAKER_02: 12:59

That's that's the goal. You're on a billboard. I'm on a billboard. You need to pay me.

SPEAKER_05: 13:07

Right.

SPEAKER_02: 13:07

Yeah, I'm on a billboard. I'm not just anybody anymore. That's right. Yes. You're the one. Oh god. The prophet. Like Neo. Okay. Whatever. You like that movie? The Matrix? What? No. The Matrix? I like that one move.

SPEAKER_04: 13:20

Oh. Where can people find you to connect with you?

SPEAKER_02: 13:25

Um, LinkedIn. Pamela Polyac is a great place. Website polliactrucking.com. Hopefully. Hopefully. Hopefully. I'm gonna change it one of these days. Yeah. I'm looking at a new domain. Yeah. Because when you're growing, you can't just have polliac trucking and everything. That's true. That's true.

SPEAKER_04: 13:47

That's true. You got a lot of stuff going on.

SPEAKER_02: 13:49

I know. Now I need to change it to like polyacenterprises or pamdoestoo much.com.

SPEAKER_04: 13:55

PamdoestooMuch.com would be epic.

SPEAKER_02: 13:58

People could take that a lot of different ways. I did think about that one though.

SPEAKER_04: 14:04

That's epic. Yep. Well, I appreciate you. I appreciate you making me do this. And uh, yeah, we had a great conversation. Yes. See, nice and easy. It was easy. Everybody connect with Pam, and uh, don't forget you can change your circle to change your life.

SPEAKER_03: 14:20

Don't forget to like, comment, and subscribe, and don't forget to hit that notification bell for more amazing content that we're gonna be putting out. And don't forget, you can change your circle to change your life.